Emily Dodd

🖋 COPYWRITER & SEO CONTENT SPECIALIST 🖋

United Kingdom

𝙒𝙧𝙞𝙩𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙗𝙤𝙩𝙝 𝙝𝙪𝙢𝙖𝙣𝙨 𝙖𝙣𝙙 𝙨𝙚𝙖𝙧𝙘𝙝 𝙚𝙣𝙜𝙞𝙣𝙚𝙨 𝙡𝙤𝙫𝙚 🖋

Certified SEO Copywriter and Digital Marketer with 10+ years of experience in digital marketing and content creation.

I write engaging, user-centric content with a consistent brand voice that's aligned with the target audience, customer journey, and search intent for optimal SEO performance. All content is produced with Google's E-E-A-T quality guidelines and the latest SEO best practices in mind.

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Discover a curated selection of my writing samples, including web copy, blog posts, long-form articles, press releases, product descriptions, digital magazines, and print brochures.

These examples highlight the diverse range of projects I've worked on, showcasing various formats, mediums, and writing styles.

If you'd like to see more samples or discuss a project, please get in touch.

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Portfolio
Eco Crops Ltd
WEB COPY - Willow & Poplar SRC Crop & Woodland Management Website

Keyword-focused web copy for a newly launched website as part of an ongoing SEO content strategy to boost organic search visibility. The copywriting project involves the creation of new product, service, and landing pages, as well as evergreen blog posts. Content is SEO-optimised with targeted meta content and natural keyword insertion while including valuable information and call-to-actions to meet search intent and drive conversions.

Private Client
WEB COPY - SEO Product Descriptions (Samples)

A selection of copywriting samples for environmentally-friendly and sustainable products with title tags, meta descriptions, and long- and short-form product descriptions.

H&H Reeds
PRINT COPY - Sustainability Brochure

Copywriting for H&H Reed's print brochure about their sustainable solutions, used to share with key stakeholders and prospects at events. This project involved establishing a distinctive brand voice, researching the topic, planning the structure, and directing the design to enhance readability for optimal user experience.

Digital Magazine
MAGAZINE - WHIS Inspire

I was the Director & Editor-in-Chief for five editions of WHIS Inspire, a digital magazine exploring the fields of healthcare and sustainability. Working closely with the designer, I coordinated the content creation and development for each edition to ensure timely publication and high editorial standards. I was also responsible for conducting interviews, writing articles, editing contributions, researching topics, and distributing the magazines across various online channels.