Castle Hill Inn Website Copy
Full website copy for Castle Hill Inn, through O'Rourke Hospitality Marketing.
Hi! My name is Michelle Peters, and I'm a content writer and editor specializing in luxury travel and real estate. For more than 20 years, I have combined my “word nerd” tendencies with a zest for travel and outdoor adventure, allowing me to write about the most incredible hotels around the globe, blog posts about everything from Mediterranean cruising to Antarctic exploration, newsletters about gourmet globetrotting, and more.
While I’m particularly known for my work in the travel space, partnering with notable clients such as Virtuoso, O’Rourke Hospitality Marketing, US News & World Report, Expedia, and Quasar Expeditions, among others, my editorial skillset is intentionally flexible and applies to a range of subjects.
Across industries, I bring strong research abilities, a sharp editorial eye, and the ability to translate topics into engaging, reader-friendly narratives. I have produced blogs, website copy, newsletters, direct mail, B2C and B2B communications, and SEO-optimized content on subjects ranging from high-end travel to wildlife conservation.
I’m flexible and easy to work with, offer quick turnaround times, and am familiar with many of the world’s top travel and real estate companies, thanks to my years in the industry.
I am most interested in creating original, from-scratch content, yet if your workflow incorporates AI-supported content generation, I can ensure expert editing that ensures accuracy, originality, and cohesion.
MEMBER:
Society of American Travel Writers
Adventure Travel Trade Association
North American Travel Journalists
Family Travel Association
Full website copy for Castle Hill Inn, through O'Rourke Hospitality Marketing.
CIRE can help plan the ultimate family ski vacation at top West Coast resorts, blending world-class skiing, luxury stays, and unforgettable après-ski experiences.
Full website content for Westin Stonebriar, a luxury resort in Frisco, Texas.
Discover Vancouver's best luxury hotels, top restaurants, and unforgettable things to do, from mountain adventures to beaches, culture, and coastal escapes.
From the sway of palm trees against brilliant sunsets to the melodies of local cultures woven into every stay, Outrigger Resorts invites you to explore, connect, and feel the heartbeat of paradise.
Themed newsletter for Rebecca Recommends travel representation.
Ghostwritten blog post for CIRE Travel owner
Example of video scripts written for Shore Excursions Group about group tours they offer for cruise passengers around the world.
Blog post for Rebecca Recommends about the noctourism travel trend.
Example of blog written for Realogics Sothebey's International Realty
Blog post for Rebecca Recommends on the world's best surf spots and beaches, from Ireland's Wild Atlantic Way to Australia's iconic shores, Fiji's famous breaks, India's growing surf scene, South Africa's Cape coastline, Portugal's dramatic waves, France's Biarritz, Sri Lanka's Weligama, and Greece's adventurous coasts.
Avoid these eco-travel pitfalls on your next vacation to ensure sustainable travel and a lower carbon footprint.
Article for USA Today 10 Best: Discover how 12 iconic holiday dishes, from France's Bûche de Noël to Mexico's tamales, reveal global food traditions.
Example of several blog posts written for a conservation/adventure-minded upscale travel company.
Find the ultimate haven at Salterra, a secluded Turks and Caicos resort. Earthy tones, ocean hues, and barefoot luxury in every step.
This graceful country house in which the Bouvier family once summered occupies a vast and verdant estate in upscale East Hampton.
Blog for Realogics Sotheby's International Realty
Blog post for Revive, covering Orange County outdoor kitchen ideas.
Ghostwritten article for Revive Real Estate on whole-house remodeling.
Full website copy for Stationairy, an upscale Nashville restaurant.
Example of social captions provided for Quasar Expeditions.
Example of several itineraries written for Mountain Travel Sobek for their 2024 trip line-up.
Example of a themed email going out on behalf of Virtuoso travel advisors to their clients. These occur numerous times throughout the year; past themes have included cruise, adventure, spa, family, and dining.
Blog for Realogics Sotheby's International Realty
Blog for Realogics Sotheby's International Realty
See mouthwatering images of types of ice cream from around the world, from New Zealand's real fruit ice cream to Thailand's i-tim-pad.
Discover the Art of Indulgence with AmaWaterways' new three themed cruises. Whether you're a beer enthusiast, a wellness devotee, or a music lover, your passions will be infused into your travel experience.
This is one in a series of email campaigns focused on luxury hotel suites worldwide.
Full website content for Ashore Resort & Beach Club.
Themed newsletters for luxury travel company, Rebecca Recommends.
A monthly newsletter for a Relais & Chateaux Inn in New England.
An example of destination content written for Exeter International.
For those looking to enjoy the Seattle experience without breaking the bank, these three neighborhoods provide the perfect balance of affordability, security, and livability.
Newsletter written to showcase a DMC, Dinaric Adventures.
Regular blog posts for LA Family Travel, an award-winning site that shares family travel guides and tips for incredible family vacations.
A lead magnet written for luxury travel advisor, Suitcase Destinations.
Blog post for Classic Journeys.
Content writing for Virtuoso's annual "Best of the Best" hotel catalog.
Voiceover content for Shore Excursions Group. Audience: cruises seeking culinary-themed shore excursions on their trip.