I love communicating the world of wine, food, travel, and Italy. I earned my Master's degree at the University of Gastronomic Sciences in Italy to pursue this passion, and continued my journey when I moved to NYC in 2017, where I currently work in Public Relations for exclusively wine and food clients (often Italian!).
The secret to writing good branded content and communicating clients' key messages? I find what excites me about it. Everyone has a story to tell, and stories are what form our worlds, create our communities, and captivate our interest.
Below are clippings secured on behalf of clients through my work in PR, and past work of Managing Editor, English Editor, writer, and translator.
Wine columnist Lettie Teague writes about one of the perceived difficulties of heavy Amarone, and offers solutions and suggested food pairings. This was one key message during the communications campaign of this client.
Feature story by Tom Hyland about Trentodoc and what producers of these relatively unknown sparkling wines are doing to become better known.
When it comes to Italian sparkling wine, people typically think first of Prosecco. However, this article shows that other Italian wines, like Trentodoc, provide wonderful alternatives at high quality.
Brian Freedman includes Peteglia Vermentino 2018 Montecucco, a result of his visit to the Montecucco region in 2019, which I coordinated with client Montecucco Consortium.
Oenophiles have access to more wines than ever before, but the downside is that some of the world's classics, like Bordeaux and Burgundy, are more sought after and therefore more expensive as well. This article presents alternatives, including client Ornellaia.
For this article, I coordinated quotes and answers from the Master Chef of Colavita, utilizing resources beyond the product and direct quotes from the CEO.
This article by wine writer Tom Mullen is a result of a press trip I helped to organize to the Trentino wine region.
An example of a holiday gift guide featuring clients' wines.
A result of a press and trade trip to Trento for client Trentodoc, this article is an in-depth look at the wines and region and reaches a targeted audience of trade and fine wine lovers, with the added bonus of Grape Collective's retail function.
This article includes the products from two clients, Golden Blossom Honey and Colavita extra virgin olive oil, links to their websites and recipes, and original photography.