Clippings
I love communicating the world of wine, food, travel, and Italy. I earned my Master's degree at the University of Gastronomic Sciences in Italy to pursue this passion, and continued my journey when I moved to NYC in 2017, where I currently work in Public Relations for exclusively wine and food clients (often Italian!).
The secret to writing good branded content and communicating clients' key messages? I find what excites me about it. Everyone has a story to tell, and stories are what form our worlds, create our communities, and captivate our interest.
Below are clippings secured on behalf of clients through my work in PR, and past work of Managing Editor, English Editor, writer, and translator.
Clippings
Wine columnist Lettie Teague writes about one of the perceived difficulties of heavy Amarone, and offers solutions and suggested food pairings. This was one key message during the communications campaign of this client.
Feature story by Tom Hyland about Trentodoc and what producers of these relatively unknown sparkling wines are doing to become better known.
When it comes to Italian sparkling wine, people typically think first of Prosecco. However, this article shows that other Italian wines, like Trentodoc, provide wonderful alternatives at high quality.
Brian Freedman includes Peteglia Vermentino 2018 Montecucco, a result of his visit to the Montecucco region in 2019, which I coordinated with client Montecucco Consortium.
Oenophiles have access to more wines than ever before, but the downside is that some of the world's classics, like Bordeaux and Burgundy, are more sought after and therefore more expensive as well. This article presents alternatives, including client Ornellaia.
For this article, I coordinated quotes and answers from the Master Chef of Colavita, utilizing resources beyond the product and direct quotes from the CEO.
This article by wine writer Tom Mullen is a result of a press trip I helped to organize to the Trentino wine region.
An example of a holiday gift guide featuring clients' wines.
A result of a press and trade trip to Trento for client Trentodoc, this article is an in-depth look at the wines and region and reaches a targeted audience of trade and fine wine lovers, with the added bonus of Grape Collective's retail function.
This article includes the products from two clients, Golden Blossom Honey and Colavita extra virgin olive oil, links to their websites and recipes, and original photography.
Wine columnist James Nokes features quotes from a client winemaker, which I coordinated and translated, to highlight his "latest wine muse." This was also syndicated in print.
No one would ever think to combine these foods. But when these chefs did, they made mouthwatering dishes. Colavita's Certified Master Chef was contacted and gave answers for this article.
This article was published focusing on the luxury quality of Laudemio olive oil as a result of an olive oil tasting and interview in California.
Clippings - Trade Publications
Article featuring quotes from a Trentodoc producer by Jim Clarke, discussing zero dosage sparkling wines. Syndicated in print.
News article about Vinitaly 2019 highlighting Ornellaia, a result from a press release.
Wine writer and critic Rich Cook attended a client press trip to Trento, Italy in 9/2019 and published this in-depth article on the region, from its history to terroir and wines.
Article published as a result of Trentodoc wine tasting seminar for press and trade held in May 2019.
Article features a recipe, a description of Golden Blossom Honey, and original photography.
This news about ZONIN1821's new product was included online and in the WSD Daily newsletter. Shanken News Daily provides exclusive news and research on the wine, spirits, and beer business and is a respected industry publication.
Press Releases
Press release written by me, distributed through national and local media and trade lists and published on the wire.
Press release written by me, distributed through national and local media and trade lists and published on the wire.
Press release written by me to announce agency of record, distributed through national and local media and trade lists and published on the wire.
Broadcast
A custom-made gift basket by Colavita was given away to the TODAY audience.
This broadcast coverage featured the opening of Colavita's Dixon, CA facility with an interview of CEO Giovanni Colavita and aired three times on KCRA (NBC affiliate)'s "Farm to Fork" segment with reporter Toni Valliere.
Carla Marina Marchese, an expert in honey, answers questions and talks about the benefits of honey in this podcast episode, mentioning Golden Blossom Honey.
Editor
Managing Editor and writer, working on it from its concept, through site and page design, key messaging, and objectives, and building it to completion; writing branded and authored content as well as populating the site with regular content from freelance journalists.
All about the wine world of Piedmont, Italy: wines, winery visits, routes, interviews, where to eat, and more.
Writer
High quality wines that express Chianti Classico, Maremma, and Bolgheri territories with classic yet fresh style.
Olive oil is the liquid gold of Italy, and some of the very best comes from Tuscany, Liguria, and Lake Garda.
In Liguria, enjoy incredible ancient culture and some of Italy's best coastal wines.
For a quick and delicious lunch or light dinner, these sandwich spots in Turin never disappoint.
The villa sits in the center of a green grass hollow. In the silence, dragonflies flit in the fountains of Neptune, vineyard workers harvest grapes on the slope by the Villa, and a sweeping cityscape and Alpine mountains set the backdrop. It is just as the queen wanted it.
I wasn't sure what I had in mind about Greek food before going to Greece. In the coastal city of Thessaloniki, I found that the Greek food is varied, delicious and healthy.
Translator
Winery in Canelli, Piedmont that produces Barbera, sparkling wines, and more
Winery in Barbaresco wine territory of Piedmont.
At originàrio we have a vision: to bring rare and authentic products crafted by some of Italy's most skillful artisans to passionate food and wine lovers.