Crysta (Anderson) Vesely

Writer, Content Strategist, Editor, Word Nerd

Location icon United States of America

Combine a word-nerd passion for language with insatiable curiosity and strategic chops, and you get me: a writer, editor, and content strategist known for creating consistent brand stories across multiple digital platforms. I develop strategic content plans to support product launches, events, or ongoing thought leadership, with a strong focus on understanding the customer and the competitive market. I always ask, "Who are we targeting? Why? And what do they actually need?" and research until I can confidently develop the right content. Once I get the story right, I translate it across platforms, into blog posts, web pages, podcasts, videos, and more. All the while, I align the content strategy with sales or other corporate objectives. I love using data to help inform and optimize these decisions.

Whether you need help with the words or a full content strategy, let's talk.

Portfolio
Sterling Solutions Website
2018
Site Access & Ground Protection Solutions

Created a new Sterling Solutions website to launch a new content strategy that incorporated fresh branding and an updated voice and tone to target new audiences

Keck Medicine of USC Infographic
2016
Protect Your Skin with Sun Safety

Developed as a digital infographic, Keck dermatologists liked this so much that they now hand out a printed version to their patients

Molex Prospect Emails
More Data, Faster Speeds Campaign

This series of emails was targeted to design engineers developing complex electronic solutions for automotive and other industries

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