Combine a word-nerd passion for language with insatiable curiosity and strategic chops, and you get me: a B2B writer, editor, and content strategist known for creating consistent brand stories across multiple digital platforms. I develop strategic content plans to support product launches, events, or ongoing thought leadership, with a strong focus on understanding the customer and the competitive market. I always ask, "Who are we targeting? Why? And what do they actually need?" and research until I can confidently develop the right content. Once I get the story right, I translate it across platforms, into blog posts, web pages, podcasts, videos, and more. All the while, I align the content strategy with sales or other corporate objectives. I love using data to help inform and optimize these decisions.
Whether you need help with the words or a full content strategy, let's talk.
I translated proprietary survey data into an infographic that detailed medical practice staffing challenges, then offered 5 actionable strategies to retain staff while improving operations.
Using proprietary survey data and expert interviews, I developed this in-depth toolkit to help independent medical practitioners reign in costs while prioritizing patient care.
In-depth case study explores how an Internet of Things SIM developer is driving a revolution in how small Brazilian businesses process payments. This story involved multiple interviews and extensive research on both the technology and the industry - and it was a lot of fun to write.
Ghostwritten story for ADA Practice Transitions connecting a trend with a new service from the ADA, targeted to dentists.
A lead-generating eBook targeted to help dental students think through all their potential career paths. This spoke directly to some painpoints identified during user research, and involved working closely with a designer to determine the best way to showcase several related but distinct sub-topics.
Short, skimmable case study that showcases how Lyniate helped SimonMed improve the patient experience AND the bottom line.
Created a new Sterling Solutions website to launch a new content strategy that incorporated fresh branding and an updated voice and tone to target new audiences
As Cardinal Health entered a new market, they needed a brochure to highlight a key differentiator
Introducing a new Internet of Things offering from Grundfos, explaining how the software transforms raw data into meaningful outcomes
Thought leadership white paper that involved extensive interviews and research into industry trends
