Writer, Content Strategist, Editor, Word Nerd
Combine a word-nerd passion for language with insatiable curiosity and strategic chops, and you get me: a writer, editor, and content strategist known for creating consistent brand stories across multiple digital platforms. I develop strategic content plans to support product launches, events, or ongoing thought leadership, with a strong focus on understanding the customer and the competitive market. I always ask, "Who are we targeting? Why? And what do they actually need?" and research until I can confidently develop the right content. Once I get the story right, I translate it across platforms, into blog posts, web pages, podcasts, videos, and more. All the while, I align the content strategy with sales or other corporate objectives. I love using data to help inform and optimize these decisions.
Whether you need help with the words or a full content strategy, let's talk.
As Cardinal Health entered a new market, they needed a brochure to highlight a key differentiator
Created a new Sterling Solutions website to launch a new content strategy that incorporated fresh branding and an updated voice and tone to target new audiences
Sponsored content advertorial developed to run in Chicago Magazine, highlighting the newly-formed AMITA Health
Thought leadership white paper that involved extensive interviews and research into industry trends
A white paper outlining how Molex is applying its heritage of innovation to drive the Connected Home
Developed as a digital infographic, Keck dermatologists liked this so much that they now hand out a printed version to their patients
This series of emails was targeted to design engineers developing complex electronic solutions for automotive and other industries
Nobody in the industry was talking about accuracy in scales -- until industry leader Health o meter decided to undertake this white paper based on several interviews and research
Pulling together technical details and applications from several industries, this brochure highlights how Molex's engineering delivers better performance