United States
Without content or context, design is decoration. What your site or app has to say and how you say it are fundamental brand cornerstones within the user experience. This work sample portfolio showcases some documents, scripts, lessons, and writings I've produced over my years creating digital products.
Responding to feedback from onboarding medical practice clients that the integration and data upload experience was too technical, confusing, and unpleasant, the Documentation department took responsibility for sending these questions and collecting answers via form-enabled PDF. Developers could map these forms to the application in silo without having to speak to the client.
Sales continued to produce and reproduce versions of the same marketing information over and over. These slight variations were simply appended to older material rather than replacing them. Redundancy does not reinforce your message. It only creates more confusion and adds to the reader's burden. I combed through all of the documents and created a single prospect-facing brochure with the goal of marketing.
The discipline of user experience was not as well defined a decade ago as today. As a product manager at NueMD, we tested UX solutions, supervised UI designers, wrote technical specifications, and led product releases. For this feature, an existing design flaw in our application forced our customers to create dummy user profiles as a workaround. After backlog grooming and interviews with trusted clients and internal stakeholders, I proposed the following functional requirements and wireframes.
Design is more than cosmetic. As technical writer, I have often applied skills in layout and graphics to demonstrate how design augments the function of communicating information. I worked on and created many reports and visualization layouts for our medical coding software, bringing life to otherwise dry data.
For more of what I'm currently learning about front-end development and how I've used CSS to test and prototype live designs, see my portfolio on GitHub Pages.
My product UI/UX design case studies are available on my self-built Webflow portfolio at mcrowe.net, freeing space here on Clippings for writing and documentation.