Magnolia Development: a software services and consultancy company
Foster Cooperative needed a platform that supported their mission. Discover how we helped them achieve their goals.
After 10 years as a professional print journalist for general circulation print publications, I transitioned to digital marketing in 2010. Since then, I've written just about anything you can think of to help technology and nonprofit advocacy organizations succeed. My experience includes everything from product descriptions to long- and short-form SEO-optimized blogs and website content.
Although my experience is very eclectic, my two main niches are cybersecurity, particularly in the realm of compliance and governance, and small- to medium-sized nonprofit advocacy organizations (a strange mix, but true nonetheless!). I excel at taking complex technical, social and governmental policies, concepts, ideas or even products and making them accessible to general audiences.
I enjoyed covering the criminal and civil justice systems so much that I went to law school. Though I loved it and did well, I ultimately had to withdraw to be a primary caregiver for a family member who had a catastrophic accident. That, however, enabled me to return to my writing roots and formed my copywriting company. I am always looking for opportunities to merge my legal knowledge and experience with writing.
In my free time, I love writing blogs that explore the intersection of privacy, society and technology for the nonprofit I founded, the Technology Education Collaborative. I'll also write about what I'm reading and eating for a casual "Weekends Eats & Reads" microblog I post on my social media.
I earned my B.A. in Mass Communication, with an emphasis on Print Journalism, from Franklin Pierce College in 2006. I have worked as a general assignment staff reporter in Arizona, Nevada, New Hampshire and remotely in other states. I covered both the criminal and civil justice system, local and state governance, breaking news, and regular in-depth investigative and explanatory feature writing on a range of topics.
Foster Cooperative needed a platform that supported their mission. Discover how we helped them achieve their goals.
Tech Sector Content Creation & Copywriting
Decision makers aren't technologists, but they are tasked with making crucial technology decisions each and every day. During the pandemic, creating an accessible but comprehensive plan to ensure Arizona students could have reliable internet access and continue learning was one of the most fulfilling projects I ever completed.
I wrote the content for this flyer explaining an initiative for the Arizona Blockchain Initiative (AZBI), a nonprofit organization focused on getting underserved communities equitable internet access while also fostering practical experience for tech careers that lift people from poverty.
I wrote the website copy for Narrative Wave, a company that developed monitoring software for the EU sustainable energy sector. The audience is fairly tech-savvy buyers, so the copy strikes a good balance between being technical enough to illustrate the benefit of the product on that level while still being skimmable for busy executives. Under my guidance, the benefits of the software were broken down into segments, allowing prospective buyers to hone in on the problems the software...
Origin story blog post for software developed to help protect rural co-ops. One of several marketing pieces I wrote for SkyHelm. I also developed website copy that broke down the advantages this technology offers for the general audience. Since many rural energy co-ops are at least partially volunteer-driven and include many non-technical decision makers, it was important to structure the advantages of the software within the framework of a narrative arc.
Newsletters
Quarterly publication for statewide nonprofit for which I am editor-at-large
This is a newsletter I publish for the nonprofit I founded, the Technology Education Collaborative.
Since April of 2022 I have been editor-at-large of the Phoenix Spokes People monthly newsletter.
Nonprofit: Profiles, Survivor Stories & Blog Posts
Pat Crowley is ready to take it from Day One and you are invited to join him!
Brain Waves recently caught up with Dr. Mark Wentling after a successful week at Burning Man, the week-long celebration of art, community, and self-expression that pops up in the Black Rock Desert, 100 miles outside of Reno each year.
Perhaps no one is more surprised by Toby Dorr's journey as a brain health advocate than Toby Dorr herself. After all, not too many people have their own Dateline episode and live to talk about it.
Clayton Echard knows firsthand how it feels to have the insidious specter of brain injury hover at the edges of one's life.
Virtual participation in the Run Walk and Roll fundraiser gets more popular each year.
Explanatory Blogs and Articles
A promissory note, or a contract between a lender and a borrower, must conform to Arizona state laws that regulate the amount of interest that can be charged on the loan, or usury laws, as well as the state's statute of limitations, or the length of time the contract can be enforced.
People using their fingernails to lightly scrape blocks of chalk. A person flipping magazine pages. A person gently and methodically folding dinner napkins. These are all examples of the unique triggers that can induce ASMR, or Autonomous Sensory Meridian Response.
An explanatory blog for Pocket Sense outlining the basics of a house rental agreement
News Articles and Journalism
NOTE: Published under my married name, Christina Sampson. I reverted to my maiden name, Christina Eichelkraut, in 2019. Part of a three-part series on immigration issues facing Arizonans. I was assigned this article specifically due to my enthusiasm for distilling complex legal and policy issues for a general audience.
NOTE: Publishd under my married name, Christina Sampson. Was part of a two-part series on regulations governing medicinal marijauna.
An article for the Courthouse News Service in Las Vegas, Nevada.
Technical Case Studies