Chris M Sutcliffe

Freelance media/tech/digital culture reporter

United Kingdom

I'm a freelance media and technology reporter with bylines in the Guardian, The Drum, Digital Content Next, WAN-IFRA, TheMediaBriefing, The Memo, The New European and many more. Additionally, I have written on digital culture and entertainment for GamesRadar and Kotaku.

I have also been a researcher and consultant for media organisations including WAN-IFRA, for whom I have written reports on advertising and helped put together the agenda for their Digital Media Europe conference.

I am the producer and host of the Media Voices podcast, and co-founder of the Publisher Podcast Awards and Publisher Newsletter Awards.

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Portfolio
Media Voices
06/19/2023
The Independent's plan to reach £10m in reader revenue by 2026

The Independent is minimising its reliance upon advertising as it hits a significant number of registered users. Its chair told me it aims to multiply its direct reader revenue by five within two to three years. The Independent - the digital-only ...

Chris Across...
10/20/2019
The Annapurna Circuit (Part 1)

Day 1: Kathmandu to Timang September 21st Woke at 05:00 to take my last hot shower for at least a week and a half. Tried to savour it but the shower head is mounted at neck height, so Quasimodo'd f...

The New European
Online 'echo-chambers' are an effect of hate, not a cause

There used to be an easy way to tell if legacy news publishers were talking positively or negatively about the internet. If they prefaced it with "online-", it was good - online banking, for instance. But if it was preceded by "cyber", it was bad, and to be feared.

Advertising Association
01/23/2019
Getting Young People into Advertising - Advertising Association

Advertising needs young people. The need to sell on behalf of brands with understanding and authenticity is paramount, and ad history is littered with examples of brands assuming they can reach young audiences and getting it badly wrong. Beyond that, advertising is an industry that requires regular injections of young blood to stay vital, relevant ...

What's New In Publishing
06/11/2018
Twitch, Facebook, YouTube and the future of Interactive Video

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular video on Snapchat. But the real future of the medium is likely to be something that has been quietly growing for the past few years, and to which huge brands and...

the Guardian
01/22/2016
TfL spends £600,000 advertising night tube - despite it having no launch date

Transport for London has spent more than £600,000 advertising the night tube, despite the service still having no set launch date. As of 13 January, the combined production and distribution cost of advertising the night tube was £608,214, of which £461,045 was spent on placing ads across different channels.

Kotaku UK
04/25/2018
The Upcoming War for Esports Broadcast Rights

Esports' time has come. The combination of high-profile events like the Overwatch League and the increased professionalism of annual events like EVO has meant mainstream brands are throwing money at the industry.

Alphr
How to watch eSports in the UK: From TV to Twitch and live events

eSports fans are good at picking favourites. They have their favourite teams, their favourite tournament moments and their favourite players. Chances are, if you're an eSports fan, you'll want to pick your favourite way of watching games, too. From huge streaming platforms to intimate real-world arenas, there's a variety of ways in which audiences can experience eSports in the UK.