Carrie

Carrie Jaffe-Pickett

Writer, Editor, Content Specialist

Location icon United States

Award-winning writer based in Silicon Valley, with nearly 100 published articles in print and online, on topics ranging from education, to social media, to the arts and lifestyles. Named one of 40 writers to follow on Twitter by peers. Experienced small business marketing and social media consultant, Communications Director in nonprofits.

Portfolio

Education

Steps - Alumni Magazine of Cal State San Marcos
9/25/07
Profile of Professor Gary Rollison and Student Success Stories

2 feature articles written on assignment for Cal State San Marcos alumni magazine, "Steps." One is an outsanding instructor profile, and the other highlights students in trouble who turned their lives around. I interviewed the students in person on site.

Markkula Ethics Center Website
02/08/2017
A Portrait of Educator Kathleen Cook

Interview with Kathleen Cook, a lifetime devoted and passionate teacher of religion in the San Jose area, who has been a collaborator in the Center's "Build Plant Grow" program.

Today's Woman of Orange County
Empowering Girls to Shine

A look at the Silverleaf Academy of Arts and Sciences, a unique girls' school in Mission Viejo. Written on assignment.

CREATIVE

SOCIAL MEDIA

Rignite Inc.
02/07/2013
Heineken's Viral Social Campaign for Valentine's Day

Are you looking for creative ideas to promote your business this Valentine's Day? You might find inspiration in the Serenade social media campaign that Heineken ran for Valentine's Day last year. It showed just how far social can scale, given the right timing, elements, tone, and target market alignment.

Rignite Inc.
03/22/2013
5 Lessons From Downtown Abbey in Branding Your Business

It's no secret that the PBS drama "Downton Abbey" has taken this country by storm. But how did PBS-an underdog network to high budget competitors like HBO-win such a successful following? There are lessons to be learned here for companies who are looking to use social media to increase brand awareness and grow their reach to new prospects.

ARTS AND CULTURE

SCIENCE AND TECHNOLOGY

Techsoup
10/25/2010
Crossing the Digital Divide: Meetups Bring Online Conversations Home

Guest blogger Carrie-Jaffe Pickett (@carriewriter) is an award-winning writer and editor specializing in e-newsletters, public relations, website copy, and editorial solutions for clients. She blogs about social media and communications at carriewriterblog.com, and her portfolio and other links can be viewed at carriefreelance.com.

FOOD, LIFESTYLE, ECO/GREEN

Verve Marketing and Design website
06/11/2007
Green is the New Gold

Blog post written on assignment on about the new green chic trend, ficused on luxury market audience.

Health and Fitness

Our Town, Manhattan Media Group
08/17/2006
Barefoot in the Park

An overview of outdoor yoga in New York City, written on assignment for "Our Town," Manhattan Media Group.

SMALL BUSINESS

PROFILES AND HUMAN INTEREST

Markkula Ethics Center Website
08/05/2016
Profile of Joyce Viloria, Primary Care Physician, Kaiser Santa Clara

Written for special website content in honor the the Ethics Center 30th anniversary. Joyce Viloria '03 knows a thing or two about compassion, persistence, and passion for your profession. She observed those qualities in the physicians she shadowed as one of the Center's first health care ethics interns in 2001-2002.

Markkula Ethics Center Website: Center News
09/28/2020
Former Hackworth Grant Recipient Jeremy Herb '08 Wins Emmy

News Highlights article about former Ethics Center Hackworth grant recipient Jeremy Herb '08, national security reporter covering Congress for CNN Politics, who won an Emmy along with his CNN team. The Emmy went to CNN's Russia team that covered Robert Mueller's special counsel investigation.

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