Cari Jolaoso

Creative Copywriter, SEO Copywriter, Feature Writer, Blogger, Editor

United Kingdom

Copy people remember and respond to... that’s my speciality. I have a knack for writing with warmth and personality, which helps the brands I’ve worked for stand out.

It comes from a background in journalism, 9 years' writing and editing experience and a freelance stint, in which I wrote in a variety of tones for John Lewis, Selfridges, MADE and more.

If you need eye-catching, digestible copy that'll increase engagement, contact me on Linkedin or email [email protected].

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Portfolio

Printed Marketing Materials

MADE.COM
03/02/2015
Sale Fold-Out Insert

A magazine insert for the summer sale. Part of our integrated 'Big Cut' campaign.

MADE.COM
07/04/2016
Sale Catalogue

The summer sale catalogue, part of our integrated Big Cut campaign.

MADE.COM
02/09/2015
Kids Catalogue

Newly launched kids furniture and accessories. For customers familiar with the brand.

Customer Emails

FitFlop - US Market
01/17/2018
Comfy Couture

Subject line: Our luxe sandals, as seen in Vogue

FitFlop - US Market
05/03/2018
Flying Colors

Subject line: The ombré collection.

MADE.COM
08/18/2015
The Fresh Prints

Subject line: ''Look at me' accent pieces, from £20.'

MADE.COM
09/29/2014
Goodbye, Slippers

Subject line: 'Heavenly RUGS: Throw away your house shoes.'

MADE.COM
02/08/2017
Rule Breaker

Subject line: 'Uh oh. We've just broken our #1 rule.'

MADE.COM
04/24/2015
Cruise Control Crib

Subject line: Our gift to Kate & Wills: The best crib in the world.

Finery
05/25/2016
Don't Be Shy Now

Subject line: 'Your £15 gift is waiting for you.'

BILLBOARD ADS & SIGNAGE

Amsterdam Schiphol Airport
04/27/2016
Billboard Advert at the Easyjet Gate

'A change is as good as a city break. So refresh your home with designs from MADE.COM. We launch affordable new collections every week.'

Long copy

MyChicCity.com
Ballgowns at the V&A

An exhibition of iconic ballgowns. Edited and uploaded by Anna Halsall.

MyChicCity.com
A New Choo in Town

Jimmy Choo's niece, Lucy Choi's high-street collection. Edited and uploaded by Anna Halsall.

UX Copy

Eve Sleep
01/24/2017
Eve Mattress Topper

Homepage copy for eve mattresses, outlining the details of their new mattress topper.

product descriptions & short copy

Video scripts and titles

MADE.COM, Facebook: 142,302 views, 917 likes, 263 shares.
02/13/2015
50 Shades of Grey Spoof Video

A racy recruitment video, which went viral over Valentine's weekend.

Google ads

Sub Editing - LIFESTYLE/DESIGN

The Wealth Collection
Todd Lynn

Interview with fashion designer Todd Lynn

The Wealth Collection
Sam Roddick

Interview with Sam Roddick on Coco de Mer, The Body Shop and her charity scheme in Central Africa

Sponsored Advertorials