Copywriting - Press Releases - Advertorial
I help your brand speak through compelling content.
I offer you professionalism, fast delivery and quality content.
As a Physiotherapist and wellness professional, I write accurate, trusted health, wellbeing and fitness content. Plus! With 8 years of writing experience, I've also worked with clients across all industries from fashion to construction.
WHAT I DO:
- Blog posts
- Web content
- SEO, SEM
- Press releases
- Ghost writing
WHO I'VE WORKED FOR: (details on request)
- Digital marketing agencies
- Fashion and lifestyle brands
- PR firms
CONTACT ME TODAY: [email protected]
Below are selected samples of my work
Copywriting - Press Releases - Advertorial
Melbourne indie skincare brand Samson & Charlie has thrilled customers again with the newly released Ageless Eye Serum. Bringing potent natural ingredients ceramide and niacinamide (vitamin B3) with Australian Kakadu Plum, Blueberry and Liquorice Root extract, Ageless Eye Serum is the newest eye rescue for tired, busy people.
Press Release for Australian Skincare Brand
Press Release that helped the story of this entrepreneur turn viral.
Blue Tansy is the miracle essential oil making a name for itself thanks to new vegan Australian skincare brand Samson & Charlie's The Gift Balancing Blue Tansy + Marula Facial Oil. With the chilly months already upon us, this vibrant blue, ultra-lig
Compression shorts can boost performance, thanks to their ability to influence muscle healing and recovery. Crafted from natural bamboo fibers, great-quality compression shorts allow your skin to breathe and stay cool while you work out, plus feel safe in the knowledge you've chosen a renewable, non-plastic, high performance garment.
Fashion and Beauty Copywriter New Zealand
Nigella Lawson took to to rave about The Sunday Times' Style column Prickly Pear Oil leading to vegan, eco skincare brand Samson & Charlie almost selling out their entire stock in one week. The surge was spurred by Lawson's praise of the miracle oil's potent anti-ageing and dark spot healing abilities.
Press Release Writer
Health and Beauty Copywriter Australia
Caitlin Reid, Nonprofit Copywriter, wrote the 40 Hour Famine Website for 2015. The rate of malnutrition in Bangladesh is nearly the highest in the world. Injustice is rife leaving children vulnerable to malnutrition and food insecurity. The funds raised through this year's Famine will go towards establishing emergency feeding programmes, teaching families how to grow veggies and improving access to health and nutrition services. "Caitlin has been an asset to World Vision New Zealand....
Advertorial - World Vision
Media Release Writer
Editorial, Blog Posts & Digital Content
Are you tired of trying eczema treatments that don't work? Are you looking for steroid-free, clean-label solutions that won't harm your health? You're not alone. Thanks to highly skilled skin scientists, non-prescription ingredients have been discovered that are creating life-changing results for everyday people with eczema or atopic dermatitis.
Modern and beautifully fashionable, Piece 46 embodies Parisian style and breathtaking romance. Inspired by walks along the beach and the picture of delicate seafoam at dusk, you can almost feel the waves as you brush your hands over the skirt of Piece 46.
by Caitlin Reid There's a lot of confusion around what is or isn't recyclable, especially when it comes to plastics. Ever stood uncomfortably long in front of a public recycling bin trying to decipher the images that tell you what containers can actually go in the bin and what shouldn't?
You have a sensational product or service and a great business, but no one knows about it and you don't know what to do next.
Far from dropping off the earth, women aged 40+ are finding their feet and making an impact in a way women in this age bracket have never had the chance to do before.
If you think floral accessories are too girly, you'll love the powerful new trend of fearless florals. Florals have had a powerful re-brand this summer with fresh silhouettes, unexpected colorings and re-imagined classical pieces. Here are five ways to try this summer's fearless florals now.
To celebrate the launch of i-D New Zealand, we consider the meteoric rise of our small nation's unique fashion scene. Sure we joined the international fashion arena a few centuries late, but now our Kiwi designers are competing with the world's best.
Today there are 25.9 million refugees worldwide, the highest level of displaced persons ever recorded. These people have been forced to flee their homes to look for safe havens and resettle their lives. Along the way, they have been exposed to some of the most terrifying ordeals a person can endure, from torture to imprisonment, near starvation, sexual assault and separation from their families.
Written by Caitlin Reid Our Physio Caitlin Reid and friends hiking the Toilet Bowl face up The Remarkables, NZ in 2016 Snow is falling across the country so this month we're focused on the ski season. If you work a full time desk job though, a full weekend of riding can be really tough on your body, and can even lead to nasty injuries.
You and your bestie have a brilliant idea for a business, and you're already well on your way to launching your first product. Suddenly, your partner decides she's finished with the business. This is where your partnership agreement comes into play, and it's never too late to create the terms. It's not about personality,...
Investigative Journalist New Zealand, Caitlin Reid speaks to exploited migrants in New Zealand: Since the 2011 Christchurch earthquake, New Zealand companies have struggled to meet the labor demand needed to rebuild the city's business district. The pressure to deliver a large workforce cheaply has lead to the exploitation of migrant labour from the Philippines.
Flirty, liberating, sassy and fun, the flapper costume is Australia's most popular dress up. From the gleaming beads and captivating tassels to the sparkling headbands, flapper costumes are popular thanks to their powerful symbolism: Nice girls turned naughty. Champagne, parties and liberation Becoming a flapper in the 1920's gave women a voice, an identity ...
Back in the 60s and 70s, hundreds of scientists in China were tasked with screening thousands of traditional medicines, some of them centuries old. The project yielded a list of game-changing substances including the antimalarial drug, artemisinin.
Indigenous Models & the power to change culture
Landing Page Content, SEO & Menu Content: The freshest and tastiest 100% plant-based ready-made meals - delivered to your door. Sydney, Australia.
Health and Beauty Journalist Caitlin Reid reviews Singapore's best spas and salons.
Whether you need ground anchors installed, a retaining wall built, or geotechnical matting installed on a hard-to-reach cliff face, Ground can help. Head to our services page to learn more about the products and services we offer. Want to know what projects we've done?
As a small business owner, you need supportive experts to help you business continue to grow and profit, including a good accountant. Here are the top signs it ' s time you need to find a new, proactive accounting professional. Your accountant should be available to help advise you about wealth generation within the next five, ten and twenty years.
Investigative Journalist Caitlin Reid explores the man drought: If you're between 25 and 44, are into men, and live in New Zealand, you could be finding it harder to get a date. Young Kiwis are blaming immigration patterns for what's being called a nation-wide "man drought".
Snow sports journalist Caitlin Reid heads to Cardrona to see the world's best battle it out to qualify for Sochi 2014.
Freelance luxury writer
Plans for oil and gas exploration are a death sentence for the world's smallest and rarest dolphin.
Investing with a self-managed super fund, or SMSF, is one option to grow your super, but it's also a tricky one. As you and the other trustees are in charge of the fund, all your investment decisions come with huge responsibility and small print. Here are a few things to consider when setting up an SMSF.
Health, Fitness & Wellness Content
Is back pain getting you down? We've brought in Physiotherapist Caitlin Reid to show us some moves that can give us pain-free sleep. Aches and discomfort at night can ruin your sleep, but they don't have to. As a Physiotherapist, I see how poor sleep can impact everything from my patient's pain levels to their ability to manage daily stressors.
If you buy something through a link on this page, we may earn a small commission. How this works. When it comes to posture, there's a lot more at stake than comfort. As a physiotherapist, I often see people stuck in cycles of work-related body issues, such as headaches, back pain, neurological issues, and arm tingling.
Usually, when you're running around between work, daycare and home jobs, you don't even notice a headache until it hits you. Once you feel that beating intensify, it seems like the only option is medication, which can certainly help, but isn't the only option.
I love a good adventure, and when my boyfriend decided we should get a sailboat and sail from New Zealand to Fiji, I figured; Why not! At first, we guessed it may take around three months. I started researching the journey, and discovered it only takes 8-10 days!
After the crazy year it's been already, you deserve a time out. Not just a few hours, but a massive day of calm to reset and recharge. Far from a Netflix and chill day though, research tells us nothing works better at helping cool our anxiety than some movement, good food, breath work and a bit of pampering.
By Caitlin Reid Nurses have one of the most necessary, demanding and stressful jobs in the world. Before I worked in private practice, I always marveled at the nurses' ability to stay calm, develop relationships with patients and stay motivated in the hectic hospital environment.
Ghost writing for Avow her blog
The answer is digital We all go through stages of flux with our health. Maybe you've just been through a breakup or it's winter and you've lost all motivation. These fluctuations are normal for most people, but sometimes these fluctuations become ruts.
Guest post by Caitlin Reid Do you find your back feeling tender, sensitive and achy after a day at work, during the night or after sports? You're definitely not the only one. Did you know Low Back Pain is the most common musculoskeletal health problem in the Western World?
This post is written by guest contributor Caitlin Reid. Find out more about her after the article! We hear so many different tips and tricks about stretching from "Don't stretch at all" to "stretch all the time!" There are thousands of journal articles written about stretching, but somehow every PT, yogi and instructor tells us something different.
When there's no big race in sight, it can be hard to stay motivated during training, especially when your body is rapidly changing during pregnancy. Trizone caught up with Liz Blatchford and Dayna Wilkie, an age grouper who maintained her momentum during pregnancy and even completed a race thanks to a new motivation.
Mountainwatch | Caitlin Reid Remember the agony of your first few days on the snow last year? Burning thighs, tight calves and aching feet? Skiing and snowboarding are both so much fun that everyone forgets they're also incredibly physical.
Blog post for a new health platform to highlight the exciting changes digital health tools are creating in the medical world.
I certainly don't have the answers to everything and one thing I struggle with, especially with long-haul flights, is all that sitting. So I sought out fitness expert Caitlin Reid, a physical therapist and Pilates consultant, for some tips on how one can help work out all those kinks and sore muscles that come from sitting for so many hours during long flights.
My favourite parks around the world for exercising outdoors Travelling can stifle your wellness buzz, disrupting the balance you try so hard to maintain when you're at home. Research has shown working out outside has mental benefits that far outweigh those you get from a gym session. Big ci
You've got your second cold of the year and you're trying to be healthy, but the last thing you want to do is cook or work out. While Queenstown NZ has plenty of burger, beer and pizza joints, there are many ways to stay healthy in Queenstown NZ this winter.
Lifestyle Journalist Caitlin Reid gets an inside look into one of the Canada's most popular tourist activities.
Although Mexican eateries have been popping up thick and fast around town in the past year or so, none have really embodied the authenticity and simplicity of good Mexican street food. Until now. Richmond's Chingon offers a simple menu with a choice of six tacos, corn chips with fire-roasted salsa or guacamole.
The adventure begins! Meet your host and yoga instructor at the Scenic Hotel near the Fua’amotu International Airport on Tongatapu (Tonga). You’ll then connect with a half-hour flight to Queen Salote Airport in Ha’apai. Upon arrival, we are transferred by boat to the peaceful island of Uoleva.
Only available on request due to prior date of document. Caitlin Reid, wrote and edited the major parts of the World Vision Annual Report FY14.