Brooke Mackenzie

Writer

Canada

I'm a lifelong writer with 5 years of professional work for newspapers, video game developers, and famous brands. My previous position established the voice of an international agency, and I've included some highlights of that work here.

Portfolio
Sidlee
A collab with a twist

Interview featuring two creative partners and brothers, Copywriter Brad Getty and Art Director Jason Getty.

Sidlee
Callisto Protocol

The social media strategy that debuted The Callisto Protocol to fans worldwide.

Sidlee
A walking tour of Sid Lees International HQ

So, you want to see the brand new** Montréal office. **Well, the truth is that we've known about it for a while now. We've actually been designing, writing, accounting, and brainstorming in this space for about a year. But, like 800 dogs with treats nestled neatly on their snouts, we weren't allowed to show anyone.

Sidlee
Making her mark

Our latest Making Her Mark features the enigmatic Yang Shi musing on fashion, science, and community.

Sidlee
Hogwarts Legacy

The Harry Potter universe has somewhere between 200 and 300 million fans. It's likely that each and every one of them has, at least once, daydreamed of enrolling at Hogwarts School of Witchcraft and Wizardry.

Sidlee
Highjack Censorship

SKYN repurposes the blurred rectangle of censorship in their latest campaign.

Sidlee
Right the Story

Cheekbone exists at the intersection of beauty, environmental stewardship, and indigenous representation. Its significance as a modern brand is undeniable-the kind our artisans leap out of bed to work with.

Sidlee
Get A Dos

Revitalizing a beloved beer: the Dos Equis comeback story.

Sidlee
Would you put this on your lips

Our latest campaign for Cheekbone Beauty features a line of "contaminated" lipglosses to put a spotlight on Canada's Indigenous water crisis.

Sidlee
for Tomorrow

Each day on earth, people from all walks of life present solutions to inequality, pollution, and inaccessibility. Humans care about each other. We want to fix things, and have created systems to do so. But are they working? Here's the truth: no one is better suited to solve the unique challenges of their communities than the people who live in them.