Brian Powers
Content Manager at Facelift
Germany
Germany
Facelift
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Designed to be a pillar piece for a quarterly content campaign about video and motion media on social.
As with all marketing endeavors, defining a target audience requires the usage of well-crafted buyer models and character archetyping. And the construction of international buyer personas in social media campaigns regionally or around the world requires more nuance, depth, and above all: research.
This piece was used as a gated, lead capture magnet. It was designed to form the basis for a webinar we gave regarding international social media campaigns, in cooperation with Germany's Bundesagentur für Kommunikatoren. A small section of this piece was also translated into German (not by me) and published as a guest article on the Online Marketing Rockstars (OMR). The link to that article is also included in this portfolio.
Whenever I create a larger piece of content that is destined to be gated behind a subscription wall, I create smaller blog pieces that are freely available based on parts of the whole. It also gives me the opportunity to optimize these pieces for SEO, something our larger downloads do not have much of.
This guest article for OMR is a German adaptation of a specific chapter in the International Social Media Campaigns download (also in this portfolio) about creating International Buyer Personas. My team had it translated from English into German, but it is still based on my concept and coordination.
Languages Around the Globe
An article for latg.org that delves into an interesting thought experiment. This has been one of my higher-performing SEO pieces and remains a favorite for many reasons.
In this blog article I outlined why I felt that the Gutenberg Printing Press, while undeniably world-changing, was not the first. I tried to spend a bit of time laying some back story and exploring the older printers who came before Gutenberg.