Annie Shalvey Martin is a writer and editor from Rhode Island.
She’s currently ghostwriting web content, providing SEO expertise, editing, and championing the brand/style guide for a Fortune 4 healthcare company. Her previous gigs include work in higher education, consulting, communications, and TV news.
Annie has a bachelor’s degree in English from Providence College and a master’s in business administration from Johnson & Wales University.
What makes a good brand? In previous posts, we've discussed why you need branding , how to use photography and videography to your benefit, and common branding mistakes to avoid. Another critical piece of creating a powerful brand is identifying your brand benefits and effectively using them to build your brand.
When it comes to branding your business, there are many different ways to get started. And before you get in over your head, it's essential to know what you should and shouldn't do. If you missed part one of this series, get up to speed and read about the first five branding mistakes to avoid.
Successful businesses invest a lot in their brand image. From the colors, fonts, and even down to philosophy, there are so many details that are thought out in a brand image. Find out how branded photography and video are critical for expanding your brand.
Online learning applications-like educational video games, reading applications, digital simulations, and puzzles-are a fun way for kids to get involved with their education. While game-based applications are not traditional learning tools, they can positively impact how children absorb information and are very beneficial to skill development.
If you find that your brand identity is feeling stale - maybe sales are down, or you are shifting to offer different products and services - it may be time to rethink your brand strategy. And that means you have to decide what kind of changes to make and choose between a low-risk refresh or a high-risk rebrand.
Mistake #1 Jumping into creating brand visual design instead of starting with your brand foundations. We're all guilty of browsing Pinterest, swooning over beautiful brands, and attaching to a look right away. But there is a super important step you need to take first to be successful.
While painting and pottery projects are fun for the whole family, they are also instrumental in helping your child grow and learn. According to Michigan State University, art is critical for early childhood development and aids in building your kid's sense of creativity and personality.
Even if you love to read, it is not guaranteed that your child will too-at least not at first. The secret to getting your children to love the act of reading and want to improve their reading skills is to make it a common occurrence in their lives.
If you find it difficult to get your kids interested in reading, it might be time to change your approach. One of the best ways to encourage your kids to love reading is to make it a fun activity.
It's important to understand the misconceptions, as well as potential opportunities, around investing in IPOs before buying stock. You shouldn't invest in an IPO just because the company is garnering positive attention. Extreme valuations may imply that the risk and reward of the investment is not favorable at the current price levels.