United States of America
I am a communication professional with experience in writing effective and persuasive web copy, marketing products and services online, and balancing technical skill with a unique editorial voice. I understand the importance of consistency and quality to the development and success of a brand.
Internal & External Publications
An important part of UHD's Strategic Plan 2020 is the commitment to add new baccalaureate and graduate degree programs that serve the needs of the workforce in Houston and beyond. To that end, the University is excited to announce the arrival of two degrees available in fall 2015 - the Bachelor of Science in health...
UHD senior Michellee Gutierrez has discovered a world of opportunities during her time at UHD, but she never imagined a television debut would be one of them. Gutierrez and eight other students from colleges and universities across the nation were selected to compete for scholarships as part of the 2015 Hispanic College Quiz (HCQ) show,...
Press/Media Releases
Anthony Graves, the 138th person exonerated from America's death row, delivered an address to a crowded lecture hall on the University of Houston-Downtown (UHD) campus Wednesday afternoon. Several hundred people, including criminal justice students and peace officer training cadets, listened intently as Graves told his story.
San Antonio-Brandeis recruit Ashton Rouska soon to become a Gator.
Executive Communications
I produced this long-form back-to-school memorandum for the University President, which was distrubuted to all faculty and staff.
Web Content and SEO
I designed the page layouts and navigation menu of these webpages, in addition to writing the web copy to be informative, succinct, and easily scanned.
I used effective SEO techniques to increase Google search returns and attract prospective students to the organization's liberal arts programs.
This is just one example of how I used clear, concise and objective language to describe hundreds of partner hotels in Texas, Arkansas, Oklahoma and Louisiana.
Project Management and Copyediting
I saw this project from concept to completion - sourcing and assigning stories, managing timelines, overseeing design, leading writing team, and handling operations.
Marketing & Advertising Copy
I created the copy and conceptualized the design for this direct mail marketing piece, advertising one of the university's satellite campuses.
Blogging, Creative Writing & Personal Essay
As I listened to my more seasoned friends and the resort's instructors, I realized that many guidelines in snowboarding can be used in everyday life. 1. Set your sights in the direction you want to go, and do not stray. It's been proven that you will generally travel in the direction on which you are focused, voluntarily or involuntarily. 2. Know your limits. Push them, sure. But know them. If you try to hop on the steepest slope your first time, for the sake of impressing, you will...
Ban Bossy is a public service campaign sponsored by Girl Scouts of America and Lean In, an organization which is the namesake of the bestseller written by Sheryl Sandberg, Facebook's current Chief Operating Officer.
This book is full of little crumbs of hilarity laced with wisdom where you’d least expect it. Bossypants follows in the fashion of Fey’s screenplay for Mean Girls. It brings attention to some ugly realities of being female, and then flips them upside down so we can laugh at them and at ourselves. When it comes to being a lady boss, Tina demands her peers take her seriously without doing so herself.