Alex Nino Gheciu

Digital News Director, Editor, Writer, Content Strategist

Canada

A digital news director, editor, writer, content strategist, and cat dad with over a decade in the game. I cover music, sports, pop culture, style, and local news. You might've seen my work in Complex, GQ, ET Canada, Sharp, Variety, The Toronto Star, The National Post, among other places.

[email protected]

Portfolio

Latest

Complex
How Noah "40" Shebib's Justice Fund Is Taking on Toronto's Gun Violence Problem

Noah "40" Shebib has been watching a lot of lately. David Lynch's mystery-horror drama, about a small town shaken by the murder of a homecoming queen, is full of haunting, dream-trance journeys into the otherworldly. But Drake's right-hand producer can't stop thinking about how much it reminds him of his hometown of Toronto.

Complex
The 20 Best Canadian Rap Songs of All Time

"If I was somewhere else, I might be doing something completely different. But because of these individuals that performed tonight, I am where I am," Drake told the sold-out crowd at his All Canadian North Stars show last month.

Kind Magazine
01/18/2023
Fefe Dobson is Back

Nature is healing. Pop-punk is cool again, guitars are high up in the mixes of mainstream hits, and Gen Z idols like Olivia Rodrigo and WILLOW are reinventing the genre with more emotional maturity and fewer dick jokes. (Though some occasionally still slip by thanks to Machine Gun Kelly, pop-punk's jester prince.)

Complex
Dvsn Say They Aren't Being Toxic. They're Just Being Honest.

Dvsn have got some explaining to do. After dropping their polarizing new single "If I Get Caught" last month, the OVO Sound duo found themselves in the Internet's doghouse, with many on social media decrying the song as "toxic" and calling for a return to "romantic R&B."

Complex
The Best Moments From Drake's All Canadian North Stars Show

"This is the most important night of my life," Drake told the sold-out Toronto crowd at the kick-off concert for his October World Weekend festival on Thursday night. He's the biggest artist in the world, so you'd imagine he's had many Important Nights™, but it didn't sound like he was hyperbolizing.

Music

Complex
The 20 Best Canadian Rap Songs of All Time

"If I was somewhere else, I might be doing something completely different. But because of these individuals that performed tonight, I am where I am," Drake told the sold-out crowd at his All Canadian North Stars show last month.

Complex
20 Canadians Who Will Shape the Next 20 Years of the Culture

The year is 2042. You wake up, dress your better-looking avatar in its cleanest metaverse fit, and head to the virtual boardroom. At work, your mind wanders to date ideas that could rekindle the spark with your robot partner. Maybe you'll take the hyperloop to L.A.

Complex
Murda Beatz Is Living the Dream

It's got to feel good to be Murda Beatz these days. The 28-year-old has a career trajectory that sounds like bedroom-producer fan fiction: Unassuming kid from small-town Ontario starts making beats and DM'ing them to rappers. Migos take a chance and fly him out to be their live-in beatmaker.

Sharp Magazine
12/02/2019
Iggy Pop Lusts For Life - Sharp Magazine

I ggy Pop doesn't play punk - he is punk. Every lyric howled by the 72-year-old blazes right through five decades of cliché, a fireball of authenticity from an era when everything seemed original. As the Stooges' feral frontman in the late '60s, he set the template for punk rock well before the Sex Pistols discovered hair gel.

Complex
30 Canadian Artists to Watch Out For in 2022

You can say the artists we featured on this list last year did pretty well for themselves. Smiley got a Drake feature and became OVO Sound's newest signee; Chiiild made his U.S. late-night debut on Jimmy Kimmel Live!; Mustafa became a bona fide star, opening Virgil's final Louis Vuitton show and topping year-end lists everywhere, from the New York Times' to ours.

Sharp Magazine
05/03/2017
Inside the Shit-Disturbing World of Mac DeMarco - Sharp Magazine

"I get approached more on the street now, but I'm not Leonardo DiCaprio or anything," says Mac DeMarco. "I'm just some jackass from Canada." He's not exactly wrong. With his gap-toothed grin, bum-chic aesthetic, toilet humour, and propensity for getting naked on stage, the 26-year-old is indie rock's reigning court jester.

Complex
Houdini Was Destined for Greatness

Houdini's hustle knew no bounds. The first time we spoke, he called me directly on my cell, minutes after I sent him an email asking what his plans were for 2020. I wanted to feature him in Complex Canada's annual 20 Artists to Watch Out For list; he wanted to make sure I was a real person.

Complex
Dylan Sinclair, a Toronto R&B King in the Making

Dylan Sinclair has been thinking a lot about his surroundings lately. "Environment is a big thing for me," the 20-year-old R&B singer tells me, sitting in a bright room in Toronto 's Harbord Village area. "A sunny day like this, the outcome of a song would be totally different than on a rainy day."

Sharp Magazine
06/25/2019
Mark Ronson on Sad Music, Working with Howard Stern, and His "Gift" of a Divorce - Sharp Magazine

The most effective way to smash through a plateau? Evidently, it's getting a divorce. At least such was the case for Mark Ronson. While facing the Sisyphean task of following up the two biggest hits of his career (and of this century) - the 11-times-platinum "Uptown Funk" and the Oscar- and Grammy-winning "Shallow" - the British super-producer also found himself dealing with the dissolution of his five-year marriage to model Joséphine de La Baume.

Sports

Complex
Auston Matthews Talks Hats, Hockey's Future, and His Boy, Justin Bieber

If the hockey world ever undergoes a vibe shift, Auston Matthews wouldn't just survive it-he would be the whole damn face of it. The Toronto Maple Leafs superstar is about as atypical as NHLers come: half-Mexican, from the desert, infatuated with streetwear, besties with Justin Bieber.

Complex
'I Want to Be the Blueprint': The Raptors' Dalano Banton Is Making Rexdale Dream Big

"Ah-ah-ah-ah-ah-ah-ah-ah-ah-ah-ah-ah-ah-AHHHHHH!!!" Dalano Banton is flying high, doing his best Bobby Shmurda impression after hearing his name get called on NBA draft night in July. He's just been picked in the second round by the Toronto Raptors, the team he grew up cheering for, becoming the first Canadian-born player to be drafted by the franchise.

ET Canada
08/17/2023
WWE Legend Edge On Whether He Will Retire At SmackDown In Toronto: 'I Truly Don't Know'

Will WWE icon Edge retire this Friday? The Rated-R Superstar says he's still mulling it over - although his present WWE contract will expire that night. There's been rampant speculation that the 49-year-old Canadian wrestler, born Adam Copeland, will hang up his tights after Friday's SmackDown show in his hometown of Toronto when he squares...

Complex
Denis Shapovalov, Canada's Top Male Tennis Star, Is a Rapper Now, Too

Big, bold, risk-it-for-the-biscuit shots. That's Denis Shapovalov's calling card. The 21-year-old wunderkind has become Canada's highest-ranked male tennis player (currently 17th in the world) via ballsy diving backhands and between-the-legs volleys. If the reward is high, our guy is not afraid to roll the dice.

Sharp Magazine
10/08/2018
Auston Matthews Is About to Blow Up - Sharp Magazine

This story originally appeared in a Fall 2018 issue. But as the Leafs re-start their season this weekend, it's time to get reacquainted with Auston Matthews. Auston Matthews is under the media interrogation lamp again.

Complex
Pascal Siakam Hands Out Free Laptops to Middle School Girls in Regent Park

Most NBA players spend their off-seasons in tropical locales, rolling around on pristine beaches and sipping on fine wines, their minds as far away from their jobs as possible. But on Tuesday, the Raptors' Pascal Siakam chose to be in Toronto, handing out free laptops to kids in one of the city's most underserved areas.

Sharp Magazine
10/17/2018
The Fuzzy Life of Serge Ibaka - Sharp Magazine

Scroll through Serge Ibaka's Instagram account and it won't take long to spot his go-to caption: "#mafuzzy." The Toronto Raptor treats the hashtag like Frank's RedHot - he puts that shit on everything. And yet, hardly anyone - not even his teammates - knows what it means.

Complex
Masai Ujiri on His 'Humanity' Art Installation and Love for Toronto

Most front-office execs are just that: front-office execs. But Masai Ujiri? He's a bona fide folk hero. Since joining the Toronto Raptors as the team's general manager in 2013, he's woven himself into the city's collective consciousness through his unflagging work on and off the court.

Sharp Magazine
10/22/2019
Norman Powell Is Ready to Dunk on Raptors Doubters (Again)

Norman Powell is in a Toronto studio, about to get a portrait taken, but the Raptors guard isn't quite ready for his close-up. "Wait," he says. "I wanna get my chain." A stylist hands him a glistening gold necklace, which he proudly dons, the diamond-studded letters "UTG" dangling over his sweater.

Complex
Fred VanVleet on Why the Raptors Are Title Contenders and His Challenge to Drake

Don't get it twisted: Fred VanVleet is competing for an NBA championship next season. He wants this to be clear. The Toronto Raptors are coming off a so-called "rebuild year" that saw them obliterate expectations, finish fifth in the Eastern Conference, and put up a stouthearted fight against the Philadelphia 76ers.

Style

Complex
Salehe Bembury on His Canada Goose Collab Inspired by 'the Freedom of '90s NBA Style'

It seems Salehe Bembury has been leaving his fingerprint on every major brand lately. And we mean that pretty literally. The red-hot shoe designer's now-signature thumbprint pattern, after all, is a constant through line in his work, present in all his recent collaborations-from New Balance to Crocs to his latest: a capsule collection with Canada Goose and the NBA.

Sharp Magazine
11/17/2017
We Asked Kit Harington How to Look Like Kit Harington - Sharp Magazine

It's hard being the best-looking guy on HBO. You constantly get asked about your appearance, when all you want is to be taken seriously as an actor (not to mention as Lord fuckin' Commander). Kit Harington admits he's uneasy about the inordinate amount of attention the media pays to his iconic mane and smouldering good looks.

Complex
Inside In Your City, a Brand Started By Dalano Banton and His Friends

On any given tunnel walk, you're bound to find the Toronto Raptors' homegrown rookie Dalano Banton rocking some drippy clothes with the words "In Your City" on them. That's the name of a streetwear brand the Rexdale native and his childhood friends launched together a few years ago.

Pop Culture

Complex
Simu Liu on 'Shang-Chi' 2, Online Hate, Mississauga Love, and Making Music

What New Year's resolutions could you possibly have when you're Simu Liu? You've just come off the most successful year of your life, debuting as Marvel's first Asian superhero and throat punching the assignment. Your movie, Shang-Chi and the Legend of the Ten Rings , set pandemic-era records at the box office and got greenlit for a sequel.

Sharp Magazine
04/27/2016
Ryan Gosling Is Having a Laugh - Sharp Magazine

Ryan Gosling is not being serious. He swears it feels like he's unintentionally yelling at me, even though he's speaking in his trademark laconic drawl - the one that's made him the go-to leading man for near-silent, damaged loner roles. I tell him his voice sounds fine. He disagrees.

Complex
The Re-Reinvention of Matty Matheson

Let's get one thing straight: Matty Matheson is not a celebrity chef. Or at least he'd rather not be referred to as that. For one thing, he thinks the "celebrity" qualifier sounds hella dumb-just call him a chef! For another, while he's known for his unhinged cooking shows on TV and YouTube, he's by no means making that celebrity money.

Sharp Magazine
04/29/2019
Sam Rockwell Is the Hardest-Dancing Man in Show Business - Sharp Magazine

A version of this story appears in Sharp: The Book For Men Spring/Summer 2019, on newsstands now. Sam Rockwell's feet hurt. The actor just wrapped a dance rehearsal in Midtown Manhattan that ran way past schedule. He's playing Bob Fosse - the legendary dancer-turned-choreographer-turned-speed freak - in FX's limited series Fosse/Verdon.

Sharp Magazine
10/01/2018
Michael Shannon Is Tired of Hollywood, and Trump, and Your Apathy - Sharp Magazine

A version of this story appears in Sharp: The Book For Men Fall/Winter 2018, on stands now. While the rest of Hollywood got gussied up for this year's Oscars, Michael Shannon threw on a puffy jacket and watched Guillermo del Toro's The Shape of Water - a film he starred in - win Best Picture on mute at a Chicago watering hole.

Sharp Magazine
08/30/2016
Trevor Noah Doesn't Care About Your Hot Takes - Sharp Magazine

Think your job is stressful? Just be grateful you don't have Trevor Noah's. For the last year, the guy's had the thorniest task in comedy: taking over The Daily Show from Jon Stewart, America's revered (ex-) satirist-in-chief, during one of the most insane presidential elections in modern history.

Sharp Magazine
10/19/2016
Mike Myers Is Too Canadian to Brag About What a Great Canadian He Is - Sharp Magazine

You may have been wondering where Mike Myers has been. The comedian has become somewhat of an International Man of Mystery as of late - not counting his voice work in Shrek, the last time we saw him in a starring role was in 2008's The Love Guru (and according to box office receipts, most of us only saw him in the poster for that).

Complex
20 Canadians Who Will Shape the Next 20 Years of the Culture

The year is 2042. You wake up, dress your better-looking avatar in its cleanest metaverse fit, and head to the virtual boardroom. At work, your mind wanders to date ideas that could rekindle the spark with your robot partner. Maybe you'll take the hyperloop to L.A.

Sharp Magazine
12/02/2016
Norm Macdonald Is the Funniest Man (Not) on TV - Sharp Magazine

Norm Macdonald is the Lil Wayne of comedy. He slurs his words, he's gone a bit off the rails over the years (and was briefly reported dead), he hasn't had a hit in ages - and yet, he's still considered one of the best in the game.

Sharp Magazine
03/20/2018
John Krasinski Is the Hero We Need Right Now - Sharp Magazine

If there were a camera filming him right now, John Krasinski would be looking directly into it. Checking his phone in the back of a car in L.A. and finding his name trending on Twitter, he'd turn and break the fourth wall - like he did as Jim Halpert so many times on NBC's The Office - to give us that patented "You seeing this?"

News

Complex
How Noah "40" Shebib's Justice Fund Is Taking on Toronto's Gun Violence Problem

Noah "40" Shebib has been watching a lot of lately. David Lynch's mystery-horror drama, about a small town shaken by the murder of a homecoming queen, is full of haunting, dream-trance journeys into the otherworldly. But Drake's right-hand producer can't stop thinking about how much it reminds him of his hometown of Toronto.

thestar.com
08/31/2013
Richtree Market accused of unfairly laying off workers

Nazrul Islam loved being a chef at Richtree Market. For the 25 years he worked with the company, he never once took his unionized job at the Eaton Centre for granted. "It was my first job in Canada and it had good benefits," said the 57-year-old man who came from Bangladesh.

thestar.com
04/28/2013
Murder victim remembered by friends as a 'comedian'

To family and friends, Dylan Palumbo was known as a class clown. So when they first heard about his murder, they assumed it was a cruel joke. "We were hoping it was an elaborate prank," said high school friend Chris Orbz, 28. But there was no humour in Palumbo's girlfriend's voice when she broke the news to Orbz.

thestar.com
04/16/2013
Canadian men in class action lawsuits say drug they took for baldness has left them impotent

More than 500 Canadian men feel they weren't warned properly about a prescription baldness medication they say has left them impotent, even years after they stopped taking it. Two class-action lawsuits, one in Ontario and one in British Columbia, have been filed against Merck Frosst Canada, makers of finasteride - the key ingredient used in Propecia, a hair loss drug, and Proscar, a prostate drug also used to treat baldness.

thestar.com
07/25/2013
Man who lived in tent after flood now homeless after tent blows away

He lost everything to the July 8 flood except for a tiny tent in his backyard. Now he's lost that too. Ken Hills, 60, says the portable canvas shelter that has served as his home for the last two weeks was blown beyond sight during last Friday's severe thunderstorm.

thestar.com
08/05/2013
Markham cat rescue to be demolished for condos

The North Toronto Cat Rescue is a feline promised land. Hundreds of salvaged strays saunter throughout the Markham bungalow, coexisting harmoniously in a cage-less setting. For six years the shelter has served as an animal welfare wonder-house, where street cats are trapped, neutered and contained rather than released.

thestar.com
09/06/2013
Metropolitan Hotel's restaurant returns without its union

For 17 years, Ricky Chu served the lauded dim sum at Lai Wah Heen restaurant with a smile. The unionized job at the Metropolitan Hotel eatery fed his kids, after all. "Before this job, I didn't have benefits," said the 60-year-old Chinese immigrant. "I didn't have anything. Only the wage."

thestar.com
08/13/2013
Mississauga hen-keeper runs afoul of anti-fowl bylaw

Forget Whole Foods. When Marianne Kalich wants organic eggs, she fetches them right from her backyard, where six chickens currently roost. It's the ultimate way to eat locally. But it's also illegal. "It's important when I'm eating a protein source that I know where it's coming from," says the 56-year-old Mississauga vegetarian, who keeps a chicken pen behind her house.

thestar.com
08/27/2013
Toronto blogger survives solely on social media freebies

You are what you Tweet. Or at least that's the case for Zach Bussey, who's been surviving for the past 8 months on social media alone. The 27-year-old is in the middle of an experiment in which he feeds, clothes and amuses himself solely though all the promotions and sponsorships he can find on the Internet.

Custom Content

Complex
7 Canadian Style Influencers on the Best Sneakers of 2020 (So Far)

Ah, 2020. The year that will forever be remembered as the juncture at which the world got flipped, turned upside down, leaving nearly every facet of our lives looking drastically different than it did last year. In a weird way, the fashion and sneaker world is one of the few things making this shit show of a year feel somewhat normal.

Complex
Briony Douglas Talks Creativity & Rocks the New adidas Ultraboost 21

We don't know who needs to hear this, but it's never too late to reinvent yourself. Just take it from Briony Douglas. The Toronto-based photographer, visual artist, and director-whose work has caught the attention of high-end fashion labels and sneaker brands alike with its eye-popping mix of surrealism and pop culture-says she only truly began pursuing art five years ago.

Complex
Why Sneakerheads Should Be Selling on eBay Right Now

Unless your principal residence has been the underside of a boulder for the last decade, you're likely aware that sneaker reselling today is big business. The art of flipping shoes has turned into a shockingly lucrative industry, one forecast by Cowen Equity Research to be worth $30 billion by 2030.

Complex
How LaMelo Ball Can Help PUMA Disrupt the Basketball Shoe Space

LaMelo Ball is about to enter the NBA, in one of its most unusual seasons ever, as one of its most unusual rookies ever. For starters, he's got a weird jump shot. It's a two-handed thrust that looks almost like he's tossing a chest pass at the basket (until it goes in).

Complex
11 Rising Black Canadian Artists You Should Know

Drake and The Weeknd may be the two biggest artists Canada's ever birthed, but to find success they had to leave the country. There's a reason for that: Making it as a Black artist within our borders can feel like a Sisyphean task, thanks to systemic barriers that have remained in place for decades.

Complex
Sean Leon on Defying Toronto's Status Quo and His Kanye-Inspired New Project

"Who's Sean Leon?" is a question that's become increasingly harder to answer these days. I mean, who isn't Sean Leon? The Toronto creative is many things at once: a rapper, a songwriter, a director, an iconoclast, the visionary behind PUPIL INC., and the star of our lookbook for adidas' new Stan Smith.

Complex
Kermit the Frog and the adidas Stan Smith-Name a Greener Duo

The Kermit the Frog media tour continues. After shocking judges as a contestant on The Masked Singer, joining the National Recording Registry, and doing press for the streaming premiere of The Muppet Show on Disney+, everyone's favourite felt fellow is back in a new ad spot for adidas Originals.

Complex
Your First Look at Canada Goose's Most Sustainable Jacket Yet

In 2021, it's not enough for a winter parka to keep your body toasty and your Instagram feed fresh-it's got to keep your conscience clean too. Case in point: last year, Canada Goose caught the fashion world's attention by announcing its Sustainable Impact Strategy and HUMANATURE platform, stepping up the brand's long-term commitment to "keep the planet cold and the people on it warm."