Robin Weitz

Robin Weitz Bantercraft

United States

Senior-level writer, editor and communicator, equally facile in button-down business communication and creative/comedic materials. In addition to ongoing freelance work, recently spent close to three decades at well-known Beverly Hills public relations firm, integral to signing and servicing a breadth of corporate, lifestyle and entertainment clients. Proven ability to create compelling B2C and B2B communication materials that consistently earned media coverage for such industry-leading clients as WarnerMedia, Netflix, Dell, Sandals/Beaches Resorts, Patrón and Caruso.

Portfolio

Brand/Project Overviews

News Announcements

Blogs

Bios (Talent/Executive)

Media/Celebrity Pitches

Media pitch letter
Bouqs

PSAs/TV & Radio Copy

Comedy Materials (professional/personal)

Special parody
Hollywood Reporter/Arnie Sawyer anniversary

Arnie Sawyer ad agency held an anniversary party, sponsored by the Hollywood Reporter, and wanted a faux Reporter cover and jump-page display at the entrance.

Comedy letter
TBS "Angie Tribeca"

On behalf of TBS, this letter was sent to the Television Academy as part of the Emmy campaign for the network's comedy series "Angie Tribeca."

Comedy video script
Betty White Comic-Con

In support of her sitcom "Hot in Cleveland," Betty White agreed to shoot a promo video with William Shatner in advance of their appearances at Comic-Con. Didn't happen... but it was fun to write!

Media kit letter
Spectrum Originals/"L.A.'s Finest"

Welcome letter opening the "L.A.'s Finest" media kit, from the police-procedural series stars Jessica Alba and Gabrielle Union

Comedy script
Temple Akiba gala

Temple Akiba in Culver City held its first annual fundraising gala in 2011, and I was asked to host. I agreed to do it in the guise of Groucho Marx, and wrote a comedy script to guide the evening. I had 'em in stitches, especially the band!

Musical parody
The Classic Rock Purim Shpiel

Original script and song parodies which debuted live at Temple Akiba in Culver City, California. In the last decade it's been performed at dozens of synagogues across the U.S. and Canada. Website: www.classicrockpurim.com

Featurettes

Featurette
Psyop 21st Anniversary

Celebrating the 21st anniversary of Psyop, the groundbreaking visual effects and animation company based in Los Angeles

Featurette
Dependable Solutions

Co-branded story for DSI with Rovio, maker of the popular Angry Birds game, for licensing trade publications

Featurette
MyStudio

Written for the new in-mall recording studio brand, for publication in the Arizona Weekly

Featurette
The London West Hollywood

Written for The London to run in the publication of Meeting Professionals International (MPI)'s Southern California Chapter

Featurette
Tropicana Las Vegas

Written for Tropicana Las Vegas during its $180 million "transformation" in 2011, authenticating the brand's new Latin theme through its newly appointed Buenos Aires-born CEO.

Op-Eds

Op-ed
Brandon Marshall/Project 375

Written for NFL star Brandon Marshall, whose Project 375 seeks to address the stigma of mental illness, and published in the Huffington Post

Op-ed
Jon Taffer

Written for hospitality expert Jon Taffer, star of the TV series "Bar Rescue," and published by Daily Beast

Op-ed
Coffee Meets Bagel

Written for Dawoon Kang, co-founder of the CMB dating app, for consideration by TIME for its female-entrepreneur profile "The Boss."

Op-ed
The Vision Council

Written for the CEO of the trade organization The Vision Council in connection with World Sight Day

Op-ed
Gray Foundation

Written for film producer Gordon Gray, founder of The Charlotte and Gwenyth Gray Foundation to Cure Batten Disease

Op-ed
St. Joseph Hoag Health

Written for St. Joseph Hoag Health, which was preparing to launch a Neuroscience & Spine Institute at Mission Hospital Laguna Beach.

Ads/Advertorials

Advertorial
MeUndies

Ran in Entrepreneur magazine

Ad
CycleBar

Ran in 805 Living magazine

Speeches

Social Media Guides

Miscellaneous

Promo newspaper
XB

Created and printed as a fold-over newspaper for the spirits trade show WSWA