Melissa Rohwedder

Creative Director, Senior Copywriter, Brand Builder

United States

The ability to uncover the core message, remove the noise, and concept integrated
campaigns that keep brands top-of-mind is my superpower.

Portfolio

Content - Various Forms

DocuTAP Sales Collateral
08/01/2018
Simpler Onboarding

DocuTAP collateral to support implementation process

Direct Mail Series - DocuTAP
2018
Suite Spot

Marketing campaign

Video Copy

Print Ads

Journal of Urgent Care Medicien
9/2019
Brand Building

Experity post merger brand campaign

Web Articles

Experity.com
03/01/2021
CRH Healthcare | Urgent Care Case Study | Experity

CRH is the brainchild of co-founders, Andrea Malik Roe and Bill Miller who saw a promising business opportunity in the expanding urgent care market. They came into the market with entrepreneurial ideas about doing urgent care differently and to scale-building one company with regional brands.

Experity
07/22/2020
Delivering Primary Care in an Urgent Care Clinic | Experity

Like all business enterprises, healthcare has its niches-at Experity, we call them specialties. There was a time when urgent care was considered a niche market, an alternative to traditional primary or emergency room care. No one could imagine that urgent cares would become the dynamic, essential industry it is today.

HenkinSchultz Creative Services
10/03/2016
What Can Marketing Automation Do For Me? | HenkinSchultz Creative Services

By now you've heard about marketing automation. At first look, it sounds like the holy grail for anyone trying to make the most of sales leads. If done right, it can be an effective marketing solution for virtually any sales organization. But before you dive into the pond, let us explain some of the basics.

DocuTAP Blog
08/21/2018
What is marketing attribution and why does it matter for your urgent care?

Where do your patients come from? Do they hear about you from current patients? Find you during a Google search? Pass your building and its really big sign on the way to the office? Hear about you from a friend? Follow you on Facebook? Talk to you at a community health event? The answer is yes. Urgent care patients have more ways to find you than ever before—through a string of digital and analog touchpoints or interactions. Marketing attribution is the process of identifying touchpoints in...

HenkinSchultz
07/07/2015
6 ways to put your signature on event marketing | HenkinSchultz

It's a brave new world when it comes to event marketing. We've come a long way from sending invitations and emailing announcements, and access to technology is the reason. At HenkinSchultz, we believe event marketing should be big, innovative and relevant to make an impact.

DocuTAP
04/09/2018
Online Scheduling Software for Urgent Care: Which is Right for You?

In the competitive healthcare market, everybody needs online presence-beginning with your website and Google listing, and rounded out with social media. But with consumers tapping into tech to get information before making decisions, an online presence isn't enough. It's what you do with it that matters.

HenkinSchultz
06/23/2015
Five reasons why play works. | HenkinSchultz

The research is in. Play works at work. Including elements of play in the workplace is not just good for employees; it's also good for companies. That's why some companies have adopted happiness as a business model.

Website Copy

Metapay
Meta Payments | Partner Bank Enabling Money Movement

We believe that strong partnerships are the foundation for growth and innovation. When you work with Meta to develop payment solutions, we listen first, bring the right resources together to support your priorities, and deliver best-in-class programs that work for you, and consumers. We've built our reputation working with clients, for clients.

Experity
Urgent Care EMR Software, Practice Management & RCM Solutions | Experity

Urgent care leads the on-demand healthcare industry. And it's expanding. It's where people go for their day-to-day health concerns. It's where they go when something goes wrong. It's where they go when they want to get better. What does it mean to compete in the urgent care space today?