Francesca Matteu

Creative Team Manager + Copywriter

United States

Always seek improvement. Be grateful. Help others when you can.

These tenets have guided my career in which I have created fulfilling content and guided others toward success. My work has spanned the print world, digital landscape, and multimedia.

As a writer, I love pulling readers into a story that engages their senses and awakens their dreams. I found my broadcast voice in producing, directing, and moderating web seminars to audiences of 1,000+. In my current role, I love working alongside my team to create engaging marketing material.

The most gratifying aspect of my career thus far is mentoring junior copywriters to develop their unique voices and improve the mechanics of their writing.

This amazing experience continues to cultivate in me a laser-like focus on high-quality writing, detailed production management, and compassion for my team and clients' needs.

Portfolio
www.AMR-Foundation.com
09/30/2019
Website Creation: The Adam Michael Rosen Foundation

After the tragic loss of Harris Rosen's youngest son, the Rosen family created the Adam Michael Rosen Foundation in his honor. My role in this project was to work intimately with the family to write content and gather pictures, news articles, press releases, and other multimedia for the website. I also worked closely with the web designer to develop, test, and launch the site.

www.RosenAquatic.com
02/22/2021
Website Creation: Rosen Aquatic & Fitness Center

"Courage. Drive. Determination. With these key elements, anything is possible." This inspired how I wrote content for the website. With the web designer, I helped manage the production, assist with design, test, and launch the website. I also manage the SEO.

Shogun Japanese Steakhouse
12/08/2021
Flyer: Splendid Dining

Since this flyer for Shogun Japanese Steakhouse's December dining promotion was mainly distributed to recipients in their 20s - 30s, I added a sultry tone to the message.

www.ShogunOrlando.com
12/08/2021
Landing Page/Menu: Splendid Dining

The accompanying landing page to the "Splendid Dining" flyer. My favorite content to create is menu item descriptions. The task offers an incredible opportunity for creative, textural writing. We also worked with the Social Media team to create a sizzle real adding another multimedia experience to what dining is like at this restaurant.

Rosen Hotels & Resorts Mask
Packaging: Backing for Mask

Worked with Rosen Hotels & Resorts' Purchasing department to design an insert card to support the packaging for individually-wrapped masks. I wrote the copy.

Adam Michael Rosen Foundation
10/16/2019
Packaging: Tags for Socks

The graphic designer and I worked on this fun project. I created the tag design and wrote the copy. The graphic designer created the logo and print-ready files.