Your best content is locked inside your users’ heads. Whether that user is a prospective customer or your internal staff, I’ll use qualitative research and quantitative data to uncover and refine the messages they want to hear. The result: measurable success and intangible user delight.
CDW Content Strategy
When one of CDW's employees was a finalist in a McDonald's burger contest, I worked with a designer to craft copy for a social media promotion. We seized the opportunity to promote our brand and show our playful, geeky side in the process.
I worked with UX designer to identify, evaluate, and redesign the customer onboarding experience, online and offline. I coordinated with 30+ stakeholders to launch this multi-pronged, crossfunctional program. I architected and adapted the content strategy and messaging, including on-/off-domain promotion and internal communication/training. In 4 months, we achieved a 14% incremental revenue lift and a lift in the 12% account creation rate. See the campaign landing page: cdw.com/whycdw
The challenge: write fun, on-brand copy to entice IT pros to reach out to their Account Managers for a free calendar.
Groupon Arts & Leisure Blog: Interviews, Lists, and Features
Read our picks for Best Headliner, Best Up-and-Coming Rapper, and Best Near Disaster, plus meet the fest’s furriest VIP.
Nothing says summer like backyard water-balloon games. In honor of this warm-weather tradition, we decided to invent a few of our own games and try them out on a discerning audience of kids.
The upbeat music collective is known for playing pop-folk tunes that encourage audiences to sing along. Here are their favorite songs to belt out offstage.
Warm up your cringe reflex as Jen Kober, Fawzia Mirza, JC Brooks, and others spill embarrassing secrets to benefit an LGBT organization.
Songwriter-turned-novelist Josh Ritter discusses what he's been reading, his recent switch from the mythological to the autobiographical, and why writers sometimes need Dumbo's magic feather.
The Shedd’s Jellies exhibit has been extended through 2014. Here’s why these lovable blobs are worth a first, second, or even fifth visit.
Cards Against Humanity co-creators select six board games that will put an end to tenuous sibling truces this holiday season.
The NVAM's newest exhibit celebrates how veterans use art to grow beyond what they've experienced.
The first-ever Chicago Contemporary Circus Festival features some unlikely pairings: cartoons and acrobats, contortionists and turtles, and mimes and electro-shock therapy.
How do you get improv novices to step up to the stage? With plenty of coaching and a BYOB policy.
The Chicago Public Library's Maker Lab brings 3-D printing and cutting-edge manufacturing technology to the masses—for free. A CPL librarian tells us what this means for the city’s DIY entrepreneurs and reveals whether or not a 3-D printer can clone itself.
Second City's youth educators explain why comedy classes aren't just for class clowns. Improv skills—from working together to bouncing back from failure—help kids succeed in school and in life.
Groupon Style & Beauty Blog: Interviews, Lists, and Features
Fox 32 sports reporter Dionne Miller reveals how she survIves the arctic chills of Soldier Field (and stays camera-ready while she does it).
Avoid the big-box mayhem with these Black Friday, Small Business Saturday, and Cyber Monday sales at five local shops.
Pilates instructor Joan Van Geison of Soulistic Studio & Spa dispels some postpartum workout myths and demonstrates three simple, yet challenging exercises new moms can do to realign their bodies.
Joan Van Geison, a Pilates instructor at Soulistic Studio & Spa, demonstrates three prenatal exercises that are good for mom and baby.
At these upscale gyms, kids shoot hoops and watch movies while parents squeeze in workouts.
We found Valentine's gifts at nine of our favorite Chicago boutiques. Hope your sweetheart likes vegan chocolate sauce and space rocks. [Contributor and editor for this article.]
Volunteer Work/Groupon Grassroots
Interviewed attendee at Cure Violence event and wrote up his story for their blog
I volunteered to interview a Violence Interruptor in Baltimore for the Cure Violence blog
Attended the Walk for Peace in Humbolt Park, Chicago as a volunteer and reported on the event for Cure Violence
Additional Writing Samples
I acted as editor on the following samples, produced as SEO content for Groupon Freebies.
I created these write-ups as part of Groupon’s recyclable-content project, which aimed to provide relevant and useful copy for common deal categories.