Eloise Leeson-Smith

Linguist, Strategist, Expert Copywriter

United Kingdom

Leveraging language with data-backed insights, Eloise Leeson-Smith has helped clients with the following (and then some!).

Open rates increased from 1.4% to 33%, and led to £72,000 of business signed from a single email.

Using new calls to action saw responses increase by 288%, leading to a YouTube media engagement increase of 337.5%.

Improved language accessibility from College Level 12 to Grade 6 – widening access from only 27.2% of users to 66.9%.

If you're looking for data-backed tools and strategies to drive sales, increase conversion, and delight your B2B clients - let's talk.

[email protected]

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Portfolio
Away from the Ordinary
03/15/2021
Regal, Noble, Fearsome: Meet Scotland's National Animal - Away from the Ordinary

by Eloise Leeson Magnificent, mysterious, noble, powerful, and ferocious - all terms that could be used to describe Scotland's national animal. Differing reports note that it was either King Robert, in the 1300s, or King James IV, in the 1600s, who instated the unicorn as the national animal of Scotland - but our country's affection for the one-horned creature certainly spans many hundreds of years.

The Financial Diet
10/16/2019
12 Things I Learned After Losing My Job Just 12 Days Into It

There's nothing quite like being asked to join your new boss in a meeting room, sitting down, and being told 12 days into the role: "I'm going to have to let you go." The new role had all the perks I could have dreamed of: autonomy, great pay, positive development, nice colleagues.

The Financial Diet
09/23/2019
7 Gentle-But-Fulfilling Ways To Rejuvenate Your Life This Fall

Ah, Fall. Hailing the season of crispy leaves, back-to-school Pinterest outfits, sharp pencils, and pumpkin-spice-latte-lusciousness, September has always signaled the official end of Summer. Do you ever feel that this is also that time of year when you're inundated with "helpful" to-do lists that read like a shameful proclamation of how much you don't have ...

The Financial Diet
08/29/2019
What Moving Halfway Around The World Taught Me About Money & My Mental Health

It's on the bucket list, right? Pack up your bags, kiss your loved ones, watch Fleabag reruns on a one-way plane, before touching down into a new city, country, or continent. The lure of living somewhere new is a powerful one, and there are so many opportunities that moving can bring you.

AFAR Media
Kayaking around the Black Isle

Sam, an affable Irishman, is our guide. I don't think I've ever met someone to whom I have taken such an instant liking. I'm handed various bits of bungee attached to other bits of rubber, bemused, and Sam runs around with the enthusiasm and delight of a spaniel.

Olim
09/17/2019
The Asking Diet

Think about it – if you introduced the act of asking to your every day, how different would that every day start to look? “What is working?” “What’s not working?” “Why?” are good starters to try on for size. And then go deeper - “How can I make this better?” “Where can I best apply my skills?” “Is this really what I want to do?”

i-on Magazine
01/12/2017
Glasgow's best bars

Glasgow knows a thing or two about drinking, if we may be so bold. From traditional Buckfast to more modern concoctions, the innovative bartenders and barflies in the city were put to the test as we asked you, our i-on readers, to choose your very favourite watering hole, in our 'Best Bar in Glasgow' category in the i-on Food and Drink Reader Awards 2016 in association with Deliveroo.