Caroline Goodwin

Graduate from the University of Mississippi

United States of America

A fourth-year Integrated Marketing Communications student at the University of Mississippi with a minor in Business Administration and specialization in Public Relations, with interest in marketing, social media, and publicity. After graduation in August, I am seeking a position to apply my experience assisting a company's brand needs through social media content creation, developing marketing plans, multimedia marketing, implementing public relations tactics, and conducting consumer research.

Portfolio

Published Work

LinkedIn Pulse
01/10/2017
Big Data: What You Need To Know and How To Use It

To say that technology has changed the way industries operate would be an understatement. But how has technology forever changed things like how E-commerce operates or how companies decide to market to a consumer? Allow me to explain.

LinkedIn Pulse
01/12/2017
How Analytics Can Shape Your Marketing Strategy

I like to believe that if there was a giant, universal rule book for everything in the world of business, the first rule would be: to succeed as an entrepreneur, know your customer. Because without the customer, you have no business, and that makes for a very bad day at work.

Linkedin
01/04/2017
3 Women You Need to Follow in 2017

Published on Another year, another set of New Years Resolutions. Some to be relentlessly pursued and some only to last until next week. It's okay, you're not alone. But the one resolution I am driven to stick with is to officially establish my own personal brand.

University of Mississippi Coursework

2018
Blue Delta Jean Final Pitch Powerpoint

This is a summary of our final pitch for client, Blue Delta Jeans, that contains components from focus group insights, target markets, experimental marketing, and more.

2018
Blue Delta Jean Marketing Components and Media Plan

For my capstone class at the University of Mississippi, where to create an entire media plan for our client, Blue Delta Jeans, that also included budgeting $250,000 to execute media plan components. This includes: Facebook paid ads, website banner ads, print, and experimental marketing.