Whitney Ashton

Social Media Lead at NBC Los Angeles

United States

Whitney Ashton Irick is the social media lead and a digital content producer at NBC4 News in Los Angeles. She holds a master's degree from the University of Southern California's Annenberg School for Communication and Journalism. She is also a print, online and broadcast journalism graduate of Pepperdine University. Whitney previously worked as a news associate at NBC4 and completed two digital news internships with the station’s web team.

Portfolio

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Writing Samples

NBCLA

04/01/2018

Boy Who Fell Into Griffith Park Sewer Pipe Found Alive

A 13-year-old boy who fell into a sewer pipe during a family Easter celebration at Los Angeles' Griffith Park was found alive after a methodical 12-hour search of the drainage system.

NBCLA

01/23/2019

Meet the Pink Lady of West Hollywood

Kitten Kay Sera, known as the "Pink Lady of Hollywood," resides in what's probably the pinkest pad you'll ever see. The Hollywood entertainer has transformed her all-white 750-square-foot apartment into what's now known as "The Pink Palace."

NBCLA

11/07/2018

Water, Gas Tax, Rent Control: California Decides on 11 Propositions

There were ballot measures that could change the way you eat, how much you pay for gas, and even change the time of day in California in the 2018 statewide election. Whitney and a colleague put together one-minute explainer videos for each prop that were rolled out 11 days before the election on the website and social media.

NBCLA

10/01/2018

One Year After the Las Vegas Massacre

A year after the Las Vegas massacre, we look back at the 'Country Strong' community as they heal, support and remember.

NBCLA

12/07/2018

Borderline Shooting: Sergeant Killed by CHP Officer's Bullet

The Ventura County Sheriff's sergeant who was slain during a gun battle with the Borderline Bar mass shooter was fatally struck by a California Highway Patrol officer's bullet and not the suspect, the department announced.

NBCLA

The LA You May Not Know: The Beverly Hills 8

Politics and show business are a common pair these days. But where did this trend start? Look no further than our own Beverly Hills. Almost 100 years ago major motion picture stars campaigned to keep Beverly Hills an independent city.