Wendy Porter Lynn

Writing / Editing / Web Content / Strategy

Experienced content writer and editor with a demonstrated history of results in higher education, healthcare and corporate communications environments .
Skilled in social media, editorial calendars, B2C and feature writing.
Strong media and communication professional with post-graduate course work focused in Corporate & Organizational Communications-PR track from Northeastern University.

Portfolio

Web Marketing Copywriter (Student Enrollment-focused)

UHD College of Business
Created the Top 10 Reasons format ("Why You Should Choose UH-D for your Business Degree.") Wrote copy and improved navigation.
UHD Center for Retail Management
Created content and proposed improvements to page layout and navigation.
University College
Created content and proposed improvements to page layout and navigation.

Marketing Copywriter (Recruitment-focused)

Nurses Solve Issues with Their Own Congress
MD Anderson's Nursing Practice Congress has created an atmosphere where all nurses can be heard, work together, solve real nursing issues and incorporate current, research-based...
Program Manager, Minority Male Initiative
Created candidate-centric marketing ad from company-centric JD.
Nurses Talk, People Listen
MD Anderson is one of only 10 U.S. health care organizations participating in a national program that solicits ideas from nurses about how to improve care delivered at the...

Editor/Writer, Quarterly Features-style Magazine (Internal, External Audiences)

Nursing Progress Notes, 4e
Lead story: Extraordinary Dedication: MD Anderson Nurses Serving in the Armed Forces
Nursing Progress Notes, 5e
Lead story: CSI MD Anderson: Communication Wave Hits Hospital, Nursing Ethics Task Force Responsible
Nursing Progress Notes, 8e
Lead story: Keeping an Eye on the New Central Monitoring Unit
The Healthcare Safety Alliance Partnership (HASP) Empowers Nurses
Feature article on a new concept for error reporting and resolution in health care that was modeled after a system used in the aviation industry. It shifts the focus from...
Pampering the Stars on G11
"Next time you’re on G11, don’t be intimidated by the nurses – those giants of exemplary patient care, with their badge bling and glowing faces. Go ahead, ask for an autograph....
Nursing Progress Notes, 7e
Lead story: Genomics Field Explodes: Nurses Respond

Editor, Division Annual Report

Division Annual Report FY11
Division Annual Report FY10
Division Annual Report FY09
Writer / Editor for Division Annual Report - Created and managed division editorial and events calendar, in which the annual report featured prominently all year long. -...

Communications Program Management

2013 Report on Division of Nursing Communications
Progress report on my communications projects, publications, websites and initiatives.
Mentoring peers, editors and professional staff
Example: Branding presentation I co-authored for 40-50 division Web techs, as well as e-news contributors.
Employee e-Newsletter
Biweekly employee e-newsletter I wrote and produced for MD Anderson's Division of Nursing, 2006-2013. Approx. 20 articles per issue.

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