2018 08 29 02.06.40 1

Vanessa Hojda

Writer, Editor, Content Marketer

Location icon Canada

I'm a B2B SaaS content writer and marketer at Roadmunk.

Previously, I've worked as a staff writer and managing editor at Bestie, as a freelance writer for Rush Ventures Marketing, and as a digital editor and staff writer for The Toronto International Film Festival.

My experiences as a journalist, editor and content marketer have allowed me to develop a keen sense of research and value-driven writing. As a marketer, I love diving into audiences and understanding the problems they face, and how content can provide value towards solving those problems.

Portfolio

eBooks

Blogs

Roadmunk
12/10/2018
Product prioritization frameworks: 7 of the most popular with PMs

Product prioritization isn't just about making a stack of features in a certain order-it also involves juggling the many inputs and opinions of stakeholders. Narrowing that list of demands and feature requests for a sprint or a product roadmap is one of the most challenging parts of a product manager's job.

Roadmunk
03/22/2019
Use your product strategy and product vision to plan your roadmap

A product strategy and vision can make or break your product. If they're vague, unreliable and thoughtless, your product and your team will lack a sense of direction. And as a consequence, having a product strategy and vision that no one follows will give you an aimless, messy roadmap.

Roadmunk
05/14/2019
Roadmap tool vs Microsoft Office roadmap: who's the winner?

Visual product roadmaps act as a statement of intent. They need to be flexible, living documents that facilitate the communication of the product strategy, foster team collaboration and improve the quality of presentations meant for achieving buy-in and alignment. So, basically, three of the most important aspects of a product manager's job.

Roadmunk
12/10/2018
Product Idea Management: Tips for improving your process

One of the biggest idea management headaches in a product manager's life is this question: "Are we developing the right product ideas?" The answer can get overwhelming-especially when there are way too many sources for ideation available for product managers to tap into.

Roadmunk
03/22/2019
Set product-specific goals using objectives and key results (OKRs)

A product strategy is made up of a lot of different moving parts that make up the overall direction of your product. You start with a solid product vision that includes your market plan and opportunity, customer and industry analysis, and product positioning. Then, you craft some product goals everyone can get behind.

Essays

TIFF
MOTIF(F): Nothing Beats a Good Revenge Film

I've chosen not to get into the rapexploitation sub-genre of revenge movies, a sadly common (and triggering) device for films with a female protagonist. (Amongst them, The Girl With The Dragon Tattoo, Hard Candy.) This common trope of getting your revenge through heartbreak is often unfair to women, especially when it's done through the gaze of a male director (word up, Fatal Attraction).

Archive
Beauty And The Beast and Jane Eyre Are The Same Story

The endings are unbearably satisfying in both movies. It explains why these two stories keep getting adapted over and over again, and why we never seem to get tired of them. Both the Beast and Rochester were introduced as proud, deceitful men with characters that only their mothers could love.

TIFF
That Time Nicolas Cage Ruined My Life

Do you, like our author, "ironically love Nic Cage?" See Nicholas Cage and Selma Blair star in Brian Taylor's horror film Mom and Dad , which will premiere at TIFF '17 as part of the Midnight Madness programme. For more up-to-the-minute film announcements, head to the Festival homepage.

Features & Interviews

TIFF
The Filmmakers Behind TIFF's 2016 Summer Camp

Toronto has a ton of summer camp possibilities. There's the AGO Summer Art Camp, the Ontario Science Center's Day Camp, the ROM's Day Camp, as well as hundreds of sports camps for the more athletically-inclined. Here at TIFF, we have our own lineup of fun programs for the budding filmmakers of Toronto.

TIFF
The Solitary Journey of the Short Filmmaker

SAY YOU HAVE A FILM THAT MADE YOU FEEL SOMETHING REALLY POWERFUL. YOU SHOW IT TO YOUR COLLEAGUES AND THEY'RE NOT AS MOVED. HOW DO YOU NEGOTIATE THROUGH THAT TENSION? Of course, it happens! There are films that all of us just love.

TIFF
Cooking with Jorge Lozano

Colombian-born activist, filmmaker and amateur rollerblader Jorge Lozano has created over 100 works since 2005, making him one of Toronto's most tireless visual artists. His work explores the politics of Canada and Colombia, the contemplation of life, the philosophy of being and the emotions we feel through visual poetry.

Miscellaneous (Ghostwriting)

HuffPost
07/04/2017
How a small business helped 100,000 bees relocate

ICE Humane Wildlife Removal & Pest Control recently answered a call that they'll never forget. A homeowner in Caledon called them about a bee colony living in her bedroom wall. She mentioned it was big, but nothing could have prepared this experienced team for what they found once they got there.

HuffPost
07/05/2017
How a mother gets paid to travel to the world's best hotels

One of the things you'll learn from reading the luxury lifestyle and travel blog Zeeba Life is that there's no better way to experience the beauty of the world than through travel. Along with her charming young family, Claudia invites you to follow their journey in discovering and experiencing some of the world's most incredible destinations and luxurious hotels.

Medium
05/16/2019
What our retreat to Colombia taught us about culture

We took the team to Colombia for a chance to strengthen our values. We achieved that - and so much more In March 2019, right when the stubborn Canadian winter was in full swing, the Roadmunk team got on multiple connecting flights and embedded itself deep into the sunny Andean mountains of Medellin, Colombia for two weeks.

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