I'm a Sr. Content Marketing Manager at Shopify.
Previously, I've worked as a content manager at Roadmunk, as a staff writer and managing editor at Bestie, as a freelance writer for Rush Ventures Marketing, and as a digital editor and staff writer for The Toronto International Film Festival.
My experiences as a journalist, editor and content marketer have allowed me to develop a keen sense of research and value-driven writing. As a marketer, I love diving into audiences and understanding the problems they face, and how content can provide value towards solving those problems.
Product prioritization isn't just about making a stack of features in a certain order-it also involves juggling the many inputs and opinions of stakeholders. Narrowing that list of demands and feature requests for a sprint or a product roadmap is one of the most challenging parts of a product manager's job.
A product strategy and vision can make or break your product. If they're vague, unreliable and thoughtless, your product and your team will lack a sense of direction. And as a consequence, having a product strategy and vision that no one follows will give you an aimless, messy roadmap.
Visual product roadmaps act as a statement of intent. They need to be flexible, living documents that facilitate the communication of the product strategy, foster team collaboration and improve the quality of presentations meant for achieving buy-in and alignment. So, basically, three of the most important aspects of a product manager's job.
One of the biggest idea management headaches in a product manager's life is this question: "Are we developing the right product ideas?" The answer can get overwhelming-especially when there are way too many sources for ideation available for product managers to tap into.
A product strategy is more than just the path towards the product vision. It should be guided by the motivation to create value that will fulfill the most pressing needs and wants of your user base.
A product strategy is made up of a lot of different moving parts that make up the overall direction of your product. You start with a solid product vision that includes your market plan and opportunity, customer and industry analysis, and product positioning. Then, you craft some product goals everyone can get behind.
I've chosen not to get into the rapexploitation sub-genre of revenge movies, a sadly common (and triggering) device for films with a female protagonist. (Amongst them, The Girl With The Dragon Tattoo, Hard Candy.) This common trope of getting your revenge through heartbreak is often unfair to women, especially when it's done through the gaze of a male director (word up, Fatal Attraction).
The endings are unbearably satisfying in both movies. It explains why these two stories keep getting adapted over and over again, and why we never seem to get tired of them. Both the Beast and Rochester were introduced as proud, deceitful men with characters that only their mothers could love.
Do you, like our author, "ironically love Nic Cage?" See Nicholas Cage and Selma Blair star in Brian Taylor's horror film Mom and Dad , which will premiere at TIFF '17 as part of the Midnight Madness programme. For more up-to-the-minute film announcements, head to the Festival homepage.
Features & Interviews
Toronto has a ton of summer camp possibilities. There's the AGO Summer Art Camp, the Ontario Science Center's Day Camp, the ROM's Day Camp, as well as hundreds of sports camps for the more athletically-inclined. Here at TIFF, we have our own lineup of fun programs for the budding filmmakers of Toronto.
SAY YOU HAVE A FILM THAT MADE YOU FEEL SOMETHING REALLY POWERFUL. YOU SHOW IT TO YOUR COLLEAGUES AND THEY'RE NOT AS MOVED. HOW DO YOU NEGOTIATE THROUGH THAT TENSION? Of course, it happens! There are films that all of us just love.
Colombian-born activist, filmmaker and amateur rollerblader Jorge Lozano has created over 100 works since 2005, making him one of Toronto's most tireless visual artists. His work explores the politics of Canada and Colombia, the contemplation of life, the philosophy of being and the emotions we feel through visual poetry.
ICE Humane Wildlife Removal & Pest Control recently answered a call that they'll never forget. A homeowner in Caledon called them about a bee colony living in her bedroom wall. She mentioned it was big, but nothing could have prepared this experienced team for what they found once they got there.
One of the things you'll learn from reading the luxury lifestyle and travel blog Zeeba Life is that there's no better way to experience the beauty of the world than through travel. Along with her charming young family, Claudia invites you to follow their journey in discovering and experiencing some of the world's most incredible destinations and luxurious hotels.
We took the team to Colombia for a chance to strengthen our values. We achieved that - and so much more In March 2019, right when the stubborn Canadian winter was in full swing, the Roadmunk team got on multiple connecting flights and embedded itself deep into the sunny Andean mountains of Medellin, Colombia for two weeks.