Virginia Debermudez

As a communications and marketing director, I've developed and led engagement, branding, merchandising, strategic and loyalty initiatives—including a content program which generated $70 million in annual sales. My experience has been garnered in start-up ventures, established corporate giants and everything in-between in a variety of industries—with a spectrum ranging from manufacturing to health care.

I possess strong analytic/technical skills—uniquely combined with a prominent creative flair, and am driven to understand and serve my target audience to build brand interest, action and loyalty, I enjoy working at all levels with creative, business and technical groups—developing strategies and ensuring initiatives and deadlines are met. I'm the one doing the job (to the smallest detail), as well as, the one leading the team that gets the job done.

CAREER HIGHLIGHTS (so far):

-Originating and developing digital content that generated $70 million in annual sales

IN PURSUIT OF:
Hands-on, marketing communications leadership position in which I will impact company performance and perception in traditional and creative ways.

PROFESSIONAL EXPERIENCE INCLUDES:
•Marketing
•Ecommerce
•Art Direction
•Management
•Public Relations
•Writing / Editing
•Brand Development
•Project Management
•Change Management
•Business Development
•Sales / Lead Generation
•Executive Communications
•Publication Design / Production
•Digital / Online Analytics / SEO
•Content Creation / Management
•Employee Communications / Training
•Event/Seminar/Trade Show Production
•Merchandising, Branding, Product Development
•Diversity, Equity and Inclusion (DEI) Communications
•Digital / Online Production, Navigation, User Experience
•Digital / Online Content Creation, Production, Management