Website Content | 網頁
Enthusiastic UX writer and content creator, always striving to create impactful and appealing digital copy in both English and Chinese to utilise user experience.
Experienced in banking, corporate and newsroom settings, she demonstrates her work in a high variety of styles to appeal to different targets, complying with the highest editorial standards.
Please get in touch for work portfolio on UX writing.
Contact: [email protected]
Website Content | 網頁
Wrote landing page for the organisation on COVID-19 resources in face of the 5th wave, and detailed descriptions of the services provided for youth to overcome the challenges emerged. Content curated as adherent to the graphics, design and TOV.
Curated English content for the organisation's 30 for 30 monthly donation campaign, in a form that is appealing to target groups of donors.
Engaged in the sole development of all website content for a local musical group, ranging from its introduction, mission, latest news, recruitment notice and more.
Writing for social media posts of a local musical group, creating digital and multimedia content in both Chinese and English.
Writing blurbs for a podcast created by KELY Support Group (KELY) that highlights stories and conversations with a variety of Hong Kong's youths all from different backgrounds. This podcast is broadcasted on RTHK3, Apple Podcast, Spotify and Buzzsprout, reaching over thousands of audiences so far.
Developing bilingual website content for a local charity organisation.
Producing social media content for a local group found by music-lovers, including but not limited to daily updates, feature interviews, trivia and more.
Every nonprofit needs a story to resonate with the audience - the one that touches the softest bottom of their hearts, hitting the right nerve to achieve charity goals.
Publications | 出版
Developing all English and Chinese content for the quarterly e-newsletter distributed through Mailchimp to over thousands of subscribers, providing accurate and attractive descriptions of the works of the charity.
Editing and translating the content of annual report, ranging from introduction to programme briefs, work description, statistical analysis, presentation with tables and graphics and more, cohering to brand guidelines.
Writing bilingual content for HK and Macau's European Offices as well as the Consulate General of Germany on a musical event involving over 70 musicians and up to a thousand audiences, including Caspar Tsui, Secretary for Home Affairs, Vice Chancellors of local Universities, Presses (RTHK, SCMP, HKFP and more), etc.
Creating bilingual content for the brochure of a local musical concert, to explain technical musical terms in a pleasing and engaging way to appeal over 800 audiences.
Developing all English and Chinese content for the quarterly e-newsletter distributed through Mailchimp to over thousands of subscribers, providing accurate and attractive descriptions of the works of the charity. Involve story-telling when necessary.
Developing all content, both graphics and text, for the quarterly e-newsletter distributed through Mailchimp to thousands of subscribers, with engaging and lively descriptions of youth work. Featured interview are included.
Creating English Content for the brochure of a local orchestra on their musical concert. Apart from the bewitching description of work, a unique story was told on each music piece with engaging tone and delivery.
Writing content for the brochure of a musical event in Hong Kong, including introduction, words from artistic director, biographies, music briefs and more.
Writing both Chinese & English content for the Brochure of a cultural event, which requires intensive research and simple explanation of technical music terms to appeal to a wide range of audiences.
Media | 媒體
Writing a press release for HK and Macau's European Offices as well as the Consulate General of Germany on a cross-border cultural event involving over 70 musicians and nearly a thousand audiences, appealing to presses who joined the event including RTHK, SCMP, HKFP and more.
Writing post event release for the successful conclusion of all events under Weez Week 2021, sending out to reach over hundreds of English and Chinese Presses.
Writing official press releases for media pitching, reaching more than hundreds of local English press and attracted interviews for the events.
Writing press releases for a local musical group on their musical event involving more than 100 local musicians.
Feature Articles | 專題
A Chinese featured article makes her the Winner of the Student Journalist (CN) in Mind HK Media Awards 2019. It describes the immense challenges and difficulties faced by local care givers, mostly the elderly, unveiling the worrying situation of mental health and well-being in society.
A Chinese feature article on the undesirable internship experiences faced by local University students, published in a printed magazine.
Full production from interview, research to writing an article featuring the life experiences of the ex-Legco Member Edward Yiu.
Multimedia Production | 多媒體
Producing a feature as a reporter with Now Report, a programme which covers the realms of political and social issues. It uncovers the daily living of people living in poverty in Hong Kong.
A feature programme on the 2017 CE election. Engaged in its full production from research, interviews, transcription, video editing, voice-over and post-production using Premiere Pro and iMovie.