Multilingual writer, editor and social media analyst based in Rio de Janeiro.
Graduated in communications and journalism at the University of Pavia, Italy, and London School of Journalism. Management and leadership at City University of London.
Passionate about travelling, languages and foreign cultures.
Contact: [email protected]
Is ONE's campaign #PovertyIsSexist a missed social media opportunity?
As soon as Theresa May announced a snap general election two weeks ago, political parties immediately submerged themselves in their campaigning activities, trying to make the most out of the short period available before electors cast their votes on 8 June.
In the past two weeks my social media feeds have been overtaken by friends in Italy discussing the launch of Fertility Day digital campaign by the Italian Health Ministry.
Finding a prominent position in the constant social media buzz can be extremely hard and time-consuming today with 1 in every 2 online users getting news from social media platforms on their mobile phones.
Social media has created a plethora of new challenges for communications teams, from creating engaging social media content for an organisation, to managing its online profile, to monitoring for relevant discussions of the company/brand.
The Jardin Majorelle: Yves Saint Laurent's peaceful oasis in Marrakech Weaving among snakes, monkeys and carriages crowding the souks in Jeem El-Fna square can be a really hard job, especially with the deadly heat making everything harder. Just five minutes away from there, the Jardin Majorelle is a peaceful little heaven where you can rest...
Twenty years after Braveheart release, Veronica Ferrari explores the hidden heart of Scotland away from the tourist trail
Is President Trump's border policy his most unpopular to date? On #WorldRefugeeDay we analyse our database of global influencers to delve into social opinion. #insightthatmatters #TrumpCamps #KeepFamilesTogether
We examine how the world's #thoughtleaders broke the Cambridge Analytica story and chart the beginnings of the #deletefacebook campaign using our inhouse database of #influencers #socialmedia #mediamonitoring #insightthatmatters
As election campaigning draws to a close, will the parties' social media share of voice be significant? #GE2017 #GE17