F1000004

Trina Anne Khoo

content strategy

Location icon Singapore

I am an English-Mandarin bilingual and digital native familiar with content strategy and content creation for print and digital media platforms, including social media. I enjoy adapting to different workplaces, and have gained experience in both the public and private sector, from foreign affairs, news media, finance, to STEM Education, in Singapore and the UK.

I'd describe myself as an energetic, fun-loving and disciplined cultural chameleon who enjoys adapting and learning about the different cultures of the countries I visit or live in. I crave and thrive in challenging, fast-paced, high-pressure environments. Most importantly, I am a self-starter who enjoys taking charge of my projects. Both a wordsmith & a numbers person.

In my free time, I enjoy researching into ethnolinguistics, music production, guitar specs and underground rave culture, as well as keeping up with latest trends in arts & culture in both the East and West.

Drop me a message or contact me at [email protected]!

Portfolio

Advertorials

The New Paper
08/31/2017
Demystifying home loans

Even the most seasoned home loan customer might be confused about the best way to get a mortgage, but obtaining a home loan is not as complicated a process as you'd expect. UOB reveals the truth behind common home loan myths

The Straits Times
11/01/2017
Breaking the Silence

The grief and shock following the death of a loved one can leave family members bewildered about what to do next. Trina Anne Khoo explains the process to make a difficult journey a little easier

Miscellaneous

Linkedin
#showerthoughts: The Linguistics of Advertising Toiletries

A generalisation: Women, unlike men, implement a much more thorough selection process when shopping for toiletries. I admit I definitely am one of the many, and today I break down exactly why (and how) a certain product appeals to its consumers.

News Journalism

The Straits Times
07/27/2016
Cheerleading: More than glitter and pom-poms

It was 8pm on a Tuesday recently and the basketball court and surrounding open space at *Scape Orchard was empty, save for some cheerleaders from the independent team Legacy All Stars. The workday may have ended for most, but for these cheerleaders it is the start of their practice session.

The Straits Times
07/19/2016
Cancer battle made her switch to nursing

After recovering from colon cancer, Ms Jasmine Tan decided that she wanted to help others. She quit her job as an electrical engineer to study to become a nurse and, yesterday, she was recognised as one of the best in Singapore.

The Straits Times
06/05/2016
Clubs fighting for younger members

Country club memberships could soon become an obsolete aspiration, their charm waning among the under-35s. This set is fragmented in their interests, and less enamoured by country clubs - networking havens where an exclusive who's who socialised over golf.

The Straits Times
07/04/2016
Ex-school bully now teacher, coach and mentor

From being a school bully in his youth, Mr Joel Prathiev Vinson went on to become a teacher, coach and mentor to his pupils at First Toa Payoh Primary School. Yesterday, the 30-year-old was one of five recipients of the Outstanding Youth in Education Award (OYEA) at the National Institute of Education Teachers' Investiture Ceremony.

Linkedin icon