"CLEARLY A SCRABBLE FAN, BUT WHAT'S THIS 'JULIAN' CHAP ALL ABOUT?"
A client asked me recently, quoting my LinkedIn blurb of that time...
"A creative, highly adaptable and empathic writer with robust agency and freelance experience across digital, SEO, PR, sales and marketing"
"What do you mean, 'empathic'?" He'd remarked. I replied that...
"all good writing for marketing is the output of an inherently empathic process".
At it's core, empathy is nothing more than shifting your own perspective to that of another person or person.
This is the driving mantra that underpins every aspect of my work; from research and relationship-building, through to strategy and delivery.
copywriting is about abandoning the 'Self' and becoming the medium to channel pure intent and purpose.
COMPETENCIES | 🤹
SaaS & Tech | Internet | PR | Recruitment | Music | Telecoms | Education | Travel
IN STOCK | 🐄
Blog & SEO | Story-driven marketing | Technical to audience-ready | Social posts & micro copy | Heavy duty white papers | video scripts | | Email marketing & newsletter | Print and collateral
ReviewSolved are rapidly growing reputation management startup with big plans to expand rapidly into global markets in 2019 having established themselves firmly in the UK. They invested heavily in reaching Google page-1 and enlisted me to produce branded, SEO-optimised micro-copy that sought to decrease bounce-rates and increase conversion. The brief was... well, brief. With few competitors in an emerging market, I had virtually zero 'industry-standard' to reference and benchmark...
ReviewSolved are a London online reputation management agency. As part of their 2019 growth plans, they asked me to terraform their home page to improve conversion. The website is due to climb to Google page-1 in late January 2019.