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Theodore Sprencel

Content Manager | Content Expert and Copywriter Focused on Customer Experience

Content expert and writer with experience in copywriting, scriptwriting, news writing, blogging, and web writing/production.

Portfolio

Web Content

American Blinds (a Home Depot brand)
American Blinds Website Relaunch

For the relaunch of AmericanBlinds.com, I wrote new copy for roughly 80% of the website, including home page, product pages, category pages, and important ancillary pages.

Marketing Content

Blinds.com
Blinds.com Rapid Action Bounceback

A piece we sent to Blinds.com customers in their product packaging. The idea was to encourage customers to complete their window-decorating projects.

Video

SMA Technologies
About SMA Technologies

About Us video for SMA Technologies. I wrote the script and assisted with directing and production.

SMA Technologies
SMA Technologies - OpCon Overview

Animated video providing an overview of SMA Technologies' workload automation platform and core product, OpCon. I wrote the script and assisted with storyboarding.

SMA Technologies
SMA Technologies - Self Service Overview

Video for Self Service, an add-on module for SMA Technologies' automation platform and core product, OpCon. I wrote the script and assisted with storyboarding.

Customer Experience

Dentalopolis
Dentalopolis New Patients Page

While this could also go under my Web Content section, I consider it an exercise in Customer Experience, because the goal of this page is to set expectations for the dental practice's new patients.

News Writing

Texas State University News Service
09/08/2010
Alumnus carves unique niche on national fashion scene

A new dawn is breaking in the fashion blogging world, and Texas State University-San Marcos alumnus Jonathan Valdez is serving up the most important meal of the day.

Texas State University News Service
03/04/2010
Quackenbush honored with mentor award

The Austin professional chapter of the Association for Women in Communications (AWC Austin) has named Dara Quackenbush the winner of the 2010 Mentor Award.

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