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Steve Berman

Multi-Media Journalist

Location icon United States

As a multi-media journalist with extensive experience in digital, radio, and television sports news, I have established a record of success developing and presenting innovative, compelling content that builds audiences and heightens engagement. Throughout my career, my work has been recognized for increasing traffic to websites, and has led to regular TV appearances on NBC.

Portfolio
Bayareasportsguy.com
Bay Area Sports Guy

Bay Area Sports Guy was my personal blog, which I ran from 2008 through 2017. After just two years it became the top independent sports site covering professional sports in the San Francisco Bay Area. BASG is not an ordinary fan blog. It's a place where sports news is broken and analyzed by writers with access who are not afraid to question the status quo, writers who also produce original content in the form of videos, photographs and podcasts.

The Athletic
Steve Berman - The Athletic

Steve Berman covers Bay Area media and pro sports for The Athletic Bay Area. Before co-founding Bay Area Sports Guy, which became the top independent site covering sports in the region, he covered local sports for Bay Area News Group from 2004-2008. (Subscription required.)

Field Service Digital
6/1/2011
Steve Berman - Field Service Digital

A collection of features, blog posts, and Q&As written for ServiceMax, a client of a PR firm called LaunchSquad. I served as a freelance writer and editor for LaunchSquad for six months in 2011. ServiceMax was acquired by GE for $1 billion in 2016.

The Athletic
03/08/2019
NBC Sports Bay Area handled Larry Baer incident with extreme caution

Once the video of Larry Baer’s altercation with his wife, Pam, was posted online by TMZ last Friday, it was borderline impossible to watch and not immediately react, one way or another. Some of those reactions included harsh criticisms of the Giants CEO and leading public face for a franchise that, up until recently, had a front office that was held mostly in high regard.

The Mercury News
05/22/2017
Why Comcast and NBC haven't brought their 'A' game to Bay Area TV viewers

NBC Sports Bay Area could be so much more than ESPN Light. While I can see some logic in the decisions made by NBC Sports Bay Area, watching our region's only cable sports channel do the bare minimum is still disappointing. The network deserves credit for excellence in live event coverage.

Modernluxury
Save Me! I'm an Oakland Fan!

Steve Berman | Photo: Jacob Thomas | June 10, 2014 Editor's Note: This is one of many dispatches from Oakland that San Francisco magazine is publishing over the next month, all part of our June "Oakland Issue." To see the rest of the issue's contents, and to read stories as they become available online, click here.

The Athletic
02/06/2019
Media Column: Busy week of changes at KNBR and 95.7 The Game

For the last several months, things have been pretty static at the two major Bay Area sports talk radio stations, and that’s not a reference to signal strength. Other than adding Bonnie-Jill Laflin to the morning show, where she can barely get a word in edgewise while Brian Murphy and Paul McCaffrey dominate the conversation, KNBR 680 has seemingly been content to sit tight as its ratings advantage has dwindled to the point where they’ve been finishing behind 95.7 The Game in the genre’s key...

ServiceMax
Top 5 Summer Movies for Field Service Pros

June 21 marked the Summer Solstice, the longest day of the year and the official start to the season filled with sun, fun and ... mindless movies we all watch for that wonderful combination of escapism and movie theater-supplied air conditioning .

Honea Vineyards
Home - Honea Vineyards

The most iconic and beautiful feature of the vineyard is the hills. The three prominent hills are made-up of unique soils and stones that have helped feed and create the kind of premium grapes Honea Vineyards is known to grow. This includes limestone, alluvium, sandstone and shale.

ServiceMax
4 Ways Your Business Can Survive Customer Complaints on Twitter

Your business can be severely damaged in 140 characters or less, thanks to Twitter. Sure, it can be boosted by positive tweets from loyal fans both old and new, but the results of a recent study by TOA Technologies show that's more the exception than the rule.

ServiceMax
SmartVan Profile: How to Service a Gym Machine

To whip our bodies into shape, many of us head to a treadmill, elliptical or one of the myriad of other machines meant to raise our heart rates and burn off those extra pounds. But maintaining your physique becomes quite challenging if your favorite exercise machine is out of shape -- i.e.

ServiceMax
How to Service a Stadium Scoreboard

When your flat-screen TV goes on the fritz, you take it back to where you bought it or send it back to the manufacturer. Not so simple, however, for Major League Baseball franchises that need repairs on their flat screens - the giant high-def scoreboards that adorn most MLB parks.

ServiceMax
Field Service: Will Natural Gas Vehicles Become the Norm?

Facing high gas prices, many field service organizations are getting creative and lowering their usage of gasoline by going mobile and cutting down on unnecessary driving. Electric vehicles and hybrids are available to consumers to some degree, but the cost of such vehicles, combined with the unique

The Athletic
01/05/2018
A couple of requests for the Warriors' TV broadcasts

Other than adding a guaranteed Hall of Famer to their starting lineup on July 4, 2016, the Warriors’ recent run of astounding success has been marked — not coincidentally, mind you — by extraordinary roster continuity by modern standards. One could say the same for their broadcasting team … on the surface, anyway.

Gamespy
Shaun White Snowboarding: Road Trip

By Steve Berman | Even if you aren't on Board yet, Ubisoft's latest makes snowboarding fun on the Wii. Just look at Shaun White, with his wiry frame and long red hair. Couldn't he be a Mii character? With those looks, the aerial acrobatics he performs and his life-is-just-a-crazy-journey persona, White seems larger than life, possibly even cartoonish.

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