Sheena Sheffield

Content Marketing Copywriter

I am a creative writer with a passion for storytelling and audience engagement. I make complex topics relatable, digestible, and actionable. I love the challenge of creating high-quality B2B and B2C content that is engaging to a general audience while targeting a specific audience or vertical.

Portfolio

Real Estate/Home Blogs (Ghostwritten)

HomeTips
How to Protect Your Home from Rainwater Damage

Few things are as stressful to homeowners as water damage. It can be a sinister, creeping issue that many don't discover until it has become a big, expensive problem. At its worst, moisture has the potential to damage your home beyond affordable repair, with heavy structural consequences that include mold, wood rot, and even foundation cracks.

Greenhomeguide
4 green renovation ideas to boost your home's value

If you're thinking about making your home more energy-efficient, there are many good reasons to do it. In addition to reducing your carbon footprint and lowering your utility bills, completing eco-friendly renovations can even raise your home's value. Here are four green renovation ideas that could increase the value of your home.

Emergency Essentials Blog
12/19/2017
7 Things to Know Before Buying a Home in a Flood Zone | Emergency Essentials Blog

You've found your dream home-it's everything you wanted, and it's in your price range! There's just one problem: It's in a flood zone. It's time to consider your options. The key is to gain a full understanding of the situation so that you can make an informed decision about whether the home is right for you.

NuWireInvestor
09/14/2017
Second Homes vs. Investment Homes: Why the Distinction Matters - NuWireInvestor

Vacation home, second home, investment property - many people use these terms interchangeably. However, there is an important distinction between them, especially to mortgage lenders. A second home, also sometimes referred to as a vacation home, is financed differently than an investment home.

Capterra
7 Real Estate Agent Personality Traits Essential for Success

Looking to launch your own real estate business? It's an appealing career path for business-minded, entrepreneurial individuals who prefer the flexibility of a job that isn't strictly nine-to-five. It isn't an easy career, however, and not all real estate agents are successful.

Doityourself
10/19/2017
How to Negotiate Repairs After a Home Inspection | DoItYourself.com

A home inspection is a deep and thorough look, from the roof to the foundation, at the home you're interested in purchasing. The list may be long, but don't get discouraged-it will likely include a number of small repairs that you can do yourself.

Omaha.com
10/14/2017
5 things to consider when choosing the right school

If you're in the market for a home, schools matter - whether you have kids or not. Home values are connected to school districts. Districts with the highest-ranked schools tend to be a little more expensive to live in, but their neighborhoods are usually highly sought-after, which can make it easy to find a buyer when you're ready to sell.

The Money Pit
09/27/2017
Home Staging Tips from a Minimalist | The Money Pit

Minimalism is not just a design style - for many, it's a lifestyle dedicated to reducing unnecessary clutter. From unwanted or unused items, to unnecessary expenditures of money and time, less stuff can mean less to worry about. When it comes to staging a home, there is a lot to be learned from minimalists.

Allconnect Connected Home Blog
09/06/2017
Your First Home Checklist: 10 Hidden Costs You Might Miss

As a first-time homebuyer, you know that paying for a home means handling a monthly mortgage payment. You've probably saved up a balance to cover closing costs, too. But after settlement, many new homeowners are surprised by hidden homebuying costs they didn't expect.

The SpareFoot Blog
01/26/2018
5 Hidden Costs of Moving Out of State - The SpareFoot Blog

Moving can be stressful and expensive, especially if you're moving out-of-state and not just across town. According to the American Moving & Storage Association, the average cost of moving to another state is about $2,000 more than the cost of moving to a location within your state.

Information Age
01/25/2018
5 security considerations for smart devices in the home

Homeowners need to consider the implications of smart home technology in relation to their data security According to the research firm Parks Associates, roughly 32% of US households are already taking advantage of smart home technology - and that number is expected to more than double in coming years.

Small Biz Daily
12/13/2017
What to Look for in a House When You Work from Home - Small Biz Daily

By Phil Karp Among the many perks of working from home, flexibility is paramount. If you're a business owner, this option also saves the overhead cost of a dedicated office. Of course, there are drawbacks to working out of your own home, but with the right conditions, you can minimize or eliminate most of them.

Building Performance Institute, Inc.
4 Major Home Hazards During the Buying Process

Everyone has heard of these common home hazards: lead paint, radon, asbestos, and mold. But when you're house shopping, are any of these deal breakers? If you're looking at a house that was built in or before 1978, then it may have lead paint on interior and/or exterior walls.

Full Service Moving Company & Local Movers | You Move Me
5 Home Storage Features on Every Homebuyer's Wish List

Millennials and Gen Xers, currently the two largest generations of homebuyers, are less interested in accumulating stuff - and storing it "just in case"- than their Baby Boomer counterparts. Today's homebuyers hate clutter. They want their things accessible but out of sight in efficient storage spaces - not six boxes deep and difficult to find in a dark attic.

Home Staging Blog
08/29/2017
Life in a Showroom: 4 Tips for Showing Your Home While Living There | Home Staging Blog

Even in a hot market, selling your home will likely take more than one or two showings. That means the process may take some time. Meanwhile, your everyday life goes on, no matter how many agents request a walk-through. If you're showing your home while living there, you'll need to devise a way to quickly switch from "daily living" to "display-worthy."

Behind the Blue
08/29/2017
The Finishing Touch: 6 Home Upgrades to Attract Upscale Buyers

Upscale buyers can afford to be picky. They may bide their time and browse through listings, searching for their dream home. This means that sellers who want to attract interested buyers in the high-end market need to offer something above and beyond the typical features.

Technology Blogs

RedBeam
08/11/2016
How to Be a Fixed Asset Tracking Hero - Part 3 | RedBeam

In Parts One and Two, we talked about what asset tracking is, how it works, how it can help your organization, why you need it, and the ways an asset tracking solution can save you time and make you a superhero to your company.

RedBeam
07/20/2016
How to Be a Fixed Asset Tracking Hero - Part 2 | RedBeam

In Part One, we discussed the basics of asset tracking-what it is, why you need it, what it can do, and how to choose the asset tracking system that's right for you. Quick review, in case you missed it: asset tracking basically makes you a workplace Superman.

RedBeam
03/17/2016
Asset Tracking Software Trends | RedBeam Blog

The beautiful thing about technology is that it's constantly moving forward. Once a new innovation is introduced, the race is on for developers and engineers to make it more efficient. For technology companies like RedBeam, the trick is being able to innovate and improve technology offerings for our clients without compromising the quality, efficiency, and consistency of our products and services.

RedBeam
07/05/2016
Fixed Asset Tracking Guide, Part 1 | RedBeam Blog

More powerful than a locomotive! Able to leap tall buildings in a single bound! Have you ever dreamed of possessing the superhuman powers that characterize your favorite super-heroes, abilities like extraordinary speed or unstoppable strength? Most of us have, at one time or another - though, admittedly, probably not as a serious career-boosting strategy.

RedBeam
03/29/2016
Choosing the Right Mobile Device | RedBeam Blog

Choosing the right mobile device is critical to ensuring the success of your fixed asset tracking project. With so many options on the market, the choice can seem overwhelming. So, how do you choose the right mobile device to use with asset tracking software ?

Strategic Systems & Technology
07/08/2016
RFID Personnel Tracking Theories

What comes to mind when you hear the phrase, "people tracking?" Does the term instantly conjure up an image of Big Brother-style surveillance? Do you picture a Bourne Identity scenario in which the government is capable of tracking your every move?

Strategic Systems & Technology
05/19/2016
3 Things that will drastically change RFID

Each spring, the who's who from the world of RFID get together for three days of show-and-tell at the annual RFID Journal LIVE! Conference. And the trends we spotted at this year's event, which took place in Orlando earlier this month, definitely have us talking.

Strategic Systems & Technology
11/08/2016
Strategic Systems | Cost of RFID

How much does an RFID solution cost? The short answer: "It depends." The cost of RFID is determined by several factors - but without knowing the size and specific details of your environment, what you'll be tracking, or the type of system you need, it's impossible to provide even a close estimate of what your cost would be.

Strategic Systems & Technology
02/19/2016
RFID Vocabulary; What you need to know

To people not familiar with radio frequency identification (RFID), the vocabulary of RFID solutions can sound like a completely different world with a language of its own. Whether you're just visiting or have been speaking RFID for some time now, you probably have at least a passing familiarity with the lingo.

Strategic Systems & Technology
06/28/2016
RFID Middleware

To understand RFID middleware, take a journey into space ( ... the final frontier ...) and picture the scene: With explosions rocking his ship and panicked crew members shouting urgently from their posts around the command center, Captain Jean-Luc Picard maintains his cool at the center of the Bridge on the Starship Enterprise.

Strategic Systems & Technology
03/14/2016
Creative Ways to Use RFID

As the popularity of RFID technology has grown over the past few years, so has its reputation as a highly versatile method of adding business value. RFID readers can be integrated with other tracking systems, such as barcodes, to create a truly customized solution.

Strategic Systems & Technology
03/14/2017
RFID for Tracking Your Returnable Transport Items | Strategic Systems

It's 10 o'clock -- do you know where your returnable transport items are? Returnable transport items are the unsung heroes of the supply chain. These durable and reusable containers, such as pallets, trays, totes, rolling racks, security containers, and pans, make it possible to move goods efficiently and sustainably.

Strategic Systems & Technology
04/12/2016
Supply Chain Technology for the Future at MODEX

Spring in Atlanta brings many things: dogwood blossoms, Braves baseball, and every other year, MODEX, the biennial supply chain solutions tradeshow that is informally referred to as "The Greatest Supply Chain Show on Earth." If you've never attended, allow me to set the scene for you.

Strategic Systems & Technology
05/09/2016
Future Proof Your Wireless Infrastructure

No one likes Atlanta traffic. The city's infrastructure was originally designed to accommodate a smaller population, and recent attempts to expand it aren't moving fast enough to keep up with the growing number of people. Instead, Atlanta commuters get stuck in traffic that adds hours to our work days - but with no boost to our productivity.

Strategic Systems & Technology
12/09/2016
Strategic Systems | Quick Guide to Mobile Device Features

When it comes to mobile computers, one size definitely does not fit all. Trends toward purpose-driven device development mean that today's technology decision-makers have a wide range of strong options from which to choose. And contenders in this highly competitive field will all tout their mobile device feature sets' ability to best meet enterprise-specific needs.

Strategic Systems & Technology
03/04/2016
RFID Solution | The 4 Most Important Components

Most people have some concept of how an RFID solution works: you put RFID tags on the items you want to track, and then you can use an RFID reader to scan the tags and collect information about the tagged items. While this straightforward explanation is superficially true, there's a lot more to it than that.

Strategic Systems & Technology
10/04/2016
Strategic Systems | Device Refresh

If you knew that all of your company's hardware would self-destruct on a certain date in the future, what steps would you take to prevent the total collapse of your business operations? You'd probably prepare long before that date to ensure a seamless transition to new devices before the old ones reached their expiration.

Strategic Systems & Technology
09/20/2016
Strategic Systems | Device as a Service

Apple's recent unveiling of the iPhone 7 was more than just an introduction to a new iteration of the popular smartphone - it was a preview of what's to come in the very near future of smartphones and audio technology in general.

Strategic Systems & Technology
03/08/2016
Direct Part Marking | What is Direct Part Marking

From the US military to NASA and the FDA, government agencies are making unique device identification (UDI) and, in some cases, specifically direct part marking (DPM), mandatory. In the private sector, many hospitals, medical offices and automotive manufacturers have been using DPM for quite some time. But what is direct part marking?

Strategic Systems & Technology
04/18/2017
RFID Solution Checklist: 6 Steps to Take Before You Buy

RFID solutions offer companies significant scalability and flexibility when it comes to tracking items and improving overall business efficiency. How well an RFID solution actually works for you, though, will be determined by both the capabilities of the specific components you use and how closely the system is tailored to your needs.

Strategic Systems & Technology
11/08/2016
Strategic Systems | Cost of RFID

How much does an RFID solution cost? The short answer: "It depends." The cost of RFID is determined by several factors - but without knowing the size and specific details of your environment, what you'll be tracking, or the type of system you need, it's impossible to provide even a close estimate of what your cost would be.

Strategic Systems & Technology
03/24/2016
Start Planning Your OS Migration

It's the end of an era: after an almost 20-year run, the Windows Mobile operating system will reach end of service in 2020. For the thousands of businesses that depend on it for enterprise operations, this means an inevitable transition in the road ahead - with no clearly defined map.

Strategic Systems & Technology
06/10/2016
RFID Needs Professional Services

By now you've probably heard of the "maker movement," a thriving, smart DIY culture and attitude that's being fueled by two things: the rise of easily accessible technology and the collaborative application of knowledge.

Cadence Group
03/19/2013
Electronic Records Cleanup Part 3: Talk About It, Then Do It! - Cadence Group

Are you ready for AIIM 2013? I'm packed, pumped and ready to head for New Orleans! Come join our interactive discussion on Managing Electronic Records Cleanup on Thursday! In Part 2 of our blog series, we discussed preparing for cleanup by defining how you want your information organized.

Cadence Group
06/06/2012
Cadence Group's Own to Speak at ARMA - Cadence Group

Tod Chernikoff, Senior Records Manager at Cadence Group, will chair a workshop at The Sixth Annual East Coast CRM Workshop. Hosted by the Mid-Atlantic Region of ARMA, the event will be held on June 7th, 2012, from 8:00 a.m. until 5:15 p.m. at the Holiday Inn - Center City in Charlotte, North Carolina.

Cadence Group
05/23/2012
Tina Baker to Offer Insights at the 2012 Chief Legal Officer Leadership Forum in Washington, D.C....

Mandates for corporate General Counsels are getting tougher every year. They are called upon to spearhead initiatives like reducing risk, controlling eĀ­-discovery, and reining in operational costs. On top of that, if they have just survived a paralyzing litigation hold, made an acquisition, need to relocate, or just want to transfer electronic records from servers ...

Cadence Group
03/11/2013
Electronic Records Cleanup Part 2: The Next Step, Preparing for Cleanup - Cadence Group

In Part 1, we covered the first thing you need to do in order to get started on the cleanup of your electronic information. Now, you've finished that step, right? Okay... maybe a couple weeks wasn't enough time. Let's just imagine you have a nicely organized and compliant records retention schedule (RRS) that is inclusive of ...

Cadence Group
07/08/2013
When Disaster Strikes Part 3: Secure Electronic Storage and Conclusion - Cadence Group

In the previous installment of our "When Disaster Strikes" series, we went over steps for identifying and protecting records. Now we'll discuss in more detail how to back up electronic records in need of protection. Large organizations typically have secure electronic storage and backup systems that support continuity of operations in the event of a ...

Cadence Group
06/11/2012
National Email Week! - Cadence Group

The second week of June is national email week. We haven't checked the local card store, but there must be a card for this holiday. Or better yet, you can send an e-card to your friends and family! Email has become the preferred method of communication for business, and even a primary way that families ...

Cadence Group
01/09/2013
Librarians: The Unspoken Heroes of Social Media - Cadence Group

While the stereotype of your elementary school librarians persists, the truth is that library sciences are focused and defined by the act of providing relevant content that people need, organizing it so it's user-friendly and then sharing it with others. That process is also what content curation is all about.

NuWireInvestor
09/14/2017
Second Homes vs. Investment Homes: Why the Distinction Matters - NuWireInvestor

Vacation home, second home, investment property - many people use these terms interchangeably. However, there is an important distinction between them, especially to mortgage lenders. A second home, also sometimes referred to as a vacation home, is financed differently than an investment home.

Cadence Group
05/03/2013
Responding to the Presidential Directive on Electronic Records - Cadence Group

According to the Presidential Memorandum issued on November 28, 2011, the heads of all executive departments and agencies are now responsible for ensuring the successful adherence to records management requirements set forth in federal statutes and regulations. The memorandum makes this effort a priority for senior agency management in an attempt to ensure that proper ...

Living With Arthritis
04/18/2015
The Best and Worst Shoes for Arthritis

Our feet, with their 52 bones, 66 joints and more than 200 muscles, tendons and ligaments, are high-precision instruments that connect us to the earth, support our skeleton and provide balance and mobility.

Osteoarthritis
04/05/2016
Running with Knee Osteoarthritis - Osteoarthritis

Knee osteoarthritis doesn't have to stop you from running-when done carefully, it can actually reduce pain associated with arthritis. Many people mistakenly believe that running causes knee osteoarthritis-however, doctors now know this is not true. Researchers who compared long-term effects of walking, running and other strenuous forms of exercise found that running significantly decreased the ...

Press Releases

Prnewswire
Strategic Systems & Technology Names Joe Savino Vice President of Strategic Development

In his new role, Savino will be globally responsible for aligning Strategic Systems' activities to take advantage of market, industry, and economic opportunities. "This is an exciting time for the company," says Savino. "Strategic has created a corporate culture that attracts great talent. This team has built a tremendous reputation with clients and industry partners alike.

Web Copy

Strategic Systems & Technology
RFID Solutions | Strategic Systems

Strategic Systems offers full RFID solutions - including hardware, software, and expert technical services - that bring benefits to your entire enterprise.

Strategic Systems & Technology
RFID Manufacturing | Strategic Systems RFID Manufacturing Solutions

Would you like to improve speed and efficiency, eliminate human errors, and increase information availability? Our RFID solutions can help you to address logistics problems that affect your manufacturing and distribution operations, enabling you to operate more efficiently and profitably.

Strategic Systems & Technology
Strategic RFID Platform | Software | Strategic Systems

We've channeled our extensive RFID technology and mobility experience into creating a scalable, flexible platform that enables you to track the movement of people and items within your organization using multiple technologies, providers and devices.

Strategic Systems & Technology
01/13/2017
The MC40, Zebra's Rugged Mobile Computer

Business insiders predict that 2017 technology trends will focus heavily on enterprise mobility. And for good reason: currently, more than 97% of adults under 45 own cell phones. This means that nearly all employees - and customers - are mobile.

Marketing Collateral

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