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Stuart Jameson

Copywriter

Location icon United Kingdom

Actively seeking agency, in-house or freelance writing opportunities.

Experienced copywriter with 2 years' experience in a digital marketing agency, creating articles, guides and web content for a wide range of clients in a variety of different industries. Here, you'll find some of the articles that I've authored during my writing career.

As I work on and update this portfolio, I will be uploading more and more of the pieces I have authored for clients, and grouping articles more thematically to provide a greater perspective on the variety of work I've done as part of the industry.

Please note that, due to the nature of working in a digital marketing agency, some articles I upload here will not include my name as the author. However, everything I upload is an article I've written myself. Articles uploaded as PDFs have yet to go live and are scheduled for publication at a future date. Further articles will be uploaded and grouped as I sort through my files based on industry, market, and purpose.

Portfolio
every1
08/25/2017
Why evergreen content is so important for content strategies - every1

Evergreen content is a key element of any content strategy. This is largely because it can be created, uploaded, and read at any point throughout the year without losing any relevance. It can also be constantly updated to keep up with any changes to an industry or topic area.

every1
02/28/2018
Helping your business realise the value of links and outreach campaigns.

Whether you prefer to call it link building, digital PR, online PR, or, more recently, influencer marketing, blogger outreach is a great way for your business to bring more people to your site, boost your website's authority, and generate additional PR for your business.

every1
Various articles on industry topics

Wordpress plugins. Explaining the complicated. Importance of User Experience. Product descriptions for SEO. Can I do my SEO in-house.

every1
09/08/2017
How to write and publish strong website copy, by every1

Bill Gates once wrote the phrase "content is king", and it's been an emblematic slogan of the SEO world ever since. That said, content may be king, but consistency is key. Making sure you produce well-written and consistent content is one of the best ways to keep people reading and staying engaged with you as a brand and as a business.

every1
10/12/2017
The pros and cons of writing templated content for your business, by every1

You'll no doubt be producing and publishing a great deal of online content over the course of a month or year, so it's important to simplify the writing process where you can. That's where writing templates can come into play. But what are the benefits of following a template, and what should you try to avoid when using them?

every1
05/04/2017
How do you define a brand's tone of voice? - every1 explain

It's not what you say, it's the way you say it. When it comes to communicating with customers, potential customers and any visitors to your site, it's important to ensure that you do so in a way that mirrors your brand and market.

every1
07/25/2017
The benefits of a good website brief and how to write one - every1

There are a lot of elements involved in effective web design, and a lot of considerations to be made in the planning stages to make sure that your site's redesign goes smoothly. You want to know that your new site will meet business needs, and your digital agency will need to know all about your business and your goals to help make your vision a reality.

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