Samar Sadullah

Content feature & Brand Writer

United Kingdom

Staring my career at 16, I wrote my first articles for local newspaper Express & Star in my quaint hometown of Stafford. Once completing my degree in Cultural Studies and Journalism at Staffordshire University, I continued to intern with local publications.

Whilst completing my degree in New Media and Publishing from Leicester University, I landed my first major writing role with the BBC as a fashion columnist, as part of my studies. Shortly after completing my MA I moved to Dubai to work with a Consumer PR Agency - writing a series of press releases, covering fashion, technology and the catering industry. Since returning to the UK, I have worked on a freelance and permanent basis with a variety of publications - with my work being published in Asian Woman/Asian Bride magazine, BBC Asian Network, Sales Gossip, Cocosa, Miinto UK, Olena Fashion, The Positive Newspaper, Pussycat London, Six Magazine and American Art Forum.


Press Releases


Fashion expert Samar Sadullah

Fashion Expert Samar Sadullah rounds up London Fashion Week. Tune in to hear Noreen play all the BIG bollywood, bhangra and pakistani classics in the Old Skool Hour. Also listeners get to request their favourite tracks in the Khandaan Takeover.

BAFTA Celeb Fashion!

The ladies and gents of tinsel town came out in celebration of this year's BAFTA (British Academy of Film and Television Arts), showcasing an array of sensual silhouettes, tailored heaven in mix with a penchant for androgyny.

Paromita Banerjee SS/14

When it comes to the runway - the coming season is virtually ready to spring in to action! The stunning casual chic Spring/Summer collection by Paromita Banerjee, spells out summer breeze and femininity.

Manish Arora - Print Perfect!

Arora illustrated a runway exhibition of colour blocked designs and jeweled embellishments. A fabulous array of skater dresses, yes we said skater dresses - a wardrobe staple that refuses to go out of fashion, length defined knitwear with gold drape detailing , a - midst a series of new length skirts and jacket ensembles in the brightest choice we have seen for AW, in a very long time.

Aamby Valley IFBW 2013

With an array of A List designers taking their most intricate designs to the catwalk, boasting a spectacle of colour brights, and prints with regal decadence. This celebration of traditional design craftsmanship was enamoured by a crowd of hundreds, including first names in the industry, up coming designers and of course - ever evolving fashionistas.

We Love her Style - Katrina Kaif

Come rain or shine, there is one screen starlet in B-town, guaranteed to get it right in the style department. Katrina Kaif first graced cinema screen in - . Her enviable sense of casual to formal style has left fellow fashionistas' in awe as well as earning the actress a loyal fashion fan base, the world round.

Jeffrey Campbell - Spring, Summer - Sidewalk Hussle!

I've always been a lover for high wedge; wear me till my ankles tear me shoes. More so this year as the range of Spring and Summer footwear is something not short of mesmirising. Jeffrey Campbell has been on the revolutionary path to Spring and Summer full fledge wedge for quite some time now - and the best thing about his selection?

Turquoise and Gold at IRFW!

It's all systems go at IRFW - held at JW Marriott in Mumbai, and we could't help but fall in love with the stunning collection by Spanish brand, Turquoise and Gold. A glorious sun kissed mix of two piece and one piece swim wear heaven, in play with the oh so summer textures of chiffon and silk, receiving the Asian Woman Star seal of approval!

Jaw Dropping tunics Indian by Manish Arora!

We love Manish's experimentation of colour and multiple print; unearthing a raw tribal style essence. The best thing about these designs? They can be worn in absolutely anything - from a casual daywear combination of leggings and skinny jeans to an evening look of simple stiletto heels.

Must Have Heels for the Party Season!

One Step Ahead - the golden shoe rule for the festive season is to go for a pair you feel confident in and that complements your outfit. Whether it's your office Christmas party or a night out with the girls', you know you've bought yourself a great pair when you find yourself wearing them over and over again!

Bipasha Basu launches Trunk Label!

It would seem plunging in to the world of fashion design has become something of a trend among the ladies of Bolly - town. With the likes of Maliaka Arora Khan and Raveena Tandon both experimenting with their creative craftsmanship in fashion and jewellery.

Mark Fast London Fashion Week Spring Summer 2013 Collection - 'Fast' Styling the Runway

With his unique take on knitwear fashion, Mark Fast continues to make his stand as being one of today's most innovative and influential designers. This London Fashion Week saw eager followers of the Canadian born designer, flocking to get a first look at his Spring Summer 2013 Collection - titled "BROKE" designed with the strong influence of 'Hot Parisian nights and broken hearts', in the midst of boisterous thumping hip hop beats.

Top 10 Beauty Buys

By | | Pass it on: This week Samar from Sosostyleme spills the contents of her make-up bag and gets lippy about the beauty must-haves every girl needs.

Top 10 Party Shoes

The Festive season is upon us - and it's time to get shopping for dancing shoes! With only just over one month to go, our Christmas parties and sophisticated soirees will be here before we know it! If you are anything like me, finding that essential pair...

BBC - Leicester - Features - Feel the Rain

"We were looking to create an event that would allow local people to participate in something without the need for any specific modelling experience," says Bijal Parmer, who along with Parin Suchak founded the Leicester-based Asian Rain fashion event.

Festive Fur

Experience the joy of faux fur this festive season. Personally, I've always been a big fan of the look - taking inspiration from the iconic style legends of Stevie Nicks and Grace Jones who sported the look back in the 1970s. For Charlie's Angels of our...

Shedding To The Leggings

Ladies, Spring is finally here! The warmth of the thick tights and more primitive plain coloured leggings can be put to bed. It's time to celebrate the opulence and variety of this spring's world of unique leggings - a time to 'decorate' those sensational pins! Here it is - the shredded leggings.

BBC - Leicester - Features - Asian Rain: A Model's View

Finding the right people to take part in an event that comprises both fashion and entertainment plays a key part in the success of a show like Nasha (hosted by Asian Rain). "I'm already quite familiar with Asian culture and traditions and feel a show like this will appeal to a wide audience."


Back to Black - Eye Rules for this Autumn/Winter

Gone are the days of the simple, barely there eye make up look. The new trend on peep street is black and grey - the thicker, the better. A look that has been as sporadic as colour blocking, this statement make up trend is here to stay - endorsing the love for deep, mysterious colours for the season.

Nailing It!

Keeping in full mix of this season's big trend for colour mixing - comes the highlight for so many of us polish lovers.

London Fashion Week - Making up the Runway

This A/W London Fashion Week bought a uniqlo range of colour brights to the runway. An emporium of warm meets sensational rainbow palates. If the show's romantic affair with clothing wasn't enough - the sphere of makeup trends left on lookers in a state of envious awe.

Keep That Frizz!

Spring is upon us, the delights and bright euphoria of all things beauteous and romantic. A time for a whole new look and definitive approach to fashion. 2011 marks the return of the classic and glamorous 70′s diva inspiration - yes ladies, we're talking the excellence of curls and crimping, chic - retro big hair.

Glitter Goddess

When I think of Glitter, I imagine a spontaneous euphoria of fairytale make up and fashion. There is nothing more beauteous and radiant, than a splash of glitter in your make up palate. Renowned Fashion Line Sass and Bide made glitter a uniform to their Spring Summer 2011 Catwalk show - alluring a sparkle of radiance to the runway.

Food and Entertainment


Amol Rajan becomes first Asian Editor of UK National Newspaper

It comes as fantastic news to hear that Amol Rajan, Journalist for the Independent National Newspaper, has recently been appointed as Editor - just a few weeks prior to his 30th birthday. Being the first Asian to be governed with such a position comes to some as a surprise, to others a breath of fresh air.

Tolle for the Body and Mind

With the busy week, working days and all in all crazy placebo of concentration that has been needed of late, it is sometimes hard to regain the right amount of strength to keep my healthy mind in motion. Most days I work at it, other days I play happy to...