Samantha Yeh

Terror since the public school era.

Location icon United States

Product Marketing Manager at Bitly, Columbia Graduate School of Journalism alum.

The Secrets to a Successful Social Campaign

You know the importance of including social in your marketing campaign, but how can you bring your social strategy to the next level to drive campaign success? We recently sat down with JP Lespinasse, Senior Director of Social Media at BET, as part of our Bitly Webinar Series to learn how big brands can connect social to their business.

5 Ways to Create Quick and Easy Content

Content marketing has grown rapidly in the past year - and it's not going anywhere. In the age where content reigns king, it can be challenging for marketers to keep up with the demand for fresh content. We spoke with Heather MacLean, CMO of marketing and consulting company TaylorMade Solutions, about five quick and easy ways to create great content.

5 Dos and Don'ts of Email Marketing

In an age where inboxes are constantly flooded with new messages, it can be a challenge to make sure yours rises to the top. That's why we asked our Senior Director of Digital Marketing, Laura Maiurano, for 5 dos and don'ts to help you become an email marketing superstar.

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