Sally O'Kelly

Beauty Writer

Location icon United Kingdom

I've always had a passion for beauty, so in 2013 I set up my own personal blog to discuss all my thoughts on everything cosmetics related. Several years later and my blog is growing quicker than ever. I upload four times a week and have built a strong following of beauty addicts, all looking to hear about the latest reviews and beauty holy grails.

It was only in 2016 that I decided to pursue my love of beauty writing more, and embarked on a journey of freelance writing. I have since worked on a combination of creative features to more SEO-heavy product descriptions, all with quick deadlines.

I'm only at the beginning of my freelancing journey but with years of knowledge and beauty writing behind my back I'm sure it'll be a long and extensive career.

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Portfolio
Adorebeauty
2016
Ultimate Guide to Bronzer

If you're after a short-term sunkissed glow, bronzer is the answer. Read our guide to find out how to apply bronzer and which shade to choose for your skin tone.

Adorebeauty
2016
What's the Best Flat Iron or Straightener for Curly, Frizzy Hair?

Changing up your hairstyle is always fun. If you have curly hair, there's no easier way to transform your look than with a straightener. You should always consider your hair type when picking out hot tools. If you have frizz-prone hair, you can learn what to look for in an effective straightener.

Adorebeauty
2016
What do you need to bake and strobe?

Baking and strobing are makeup application trends that have taken over the beauty world. These techniques are no longer exclusively for experts. We've teamed up with leading beauty brand Sigma to find out exactly what brushes you need to try the trends yourself. Let's start with the basics.

The Makeup Directory
How To Wear A Statement Red Lip

I don't wear red lipstick very much throughout the year, but as soon as it turns December I'm like hell to the yes. This is only a relatively recent thing though, for years I just didn't think red lipstick suited me and found it all a bit too high maintenance, however over the last few festive seasons I've really discovered how to make red work for me.

The Makeup Directory
Review of Beauty Pie Makeup & Haul

If you a regular blog reader, I'm sure you would have seen two words going around a lot - 'Beauty Pie'. This whole new concept of buying makeup has been much talked about, and today I thought I'd share my two cents.

The Makeup Directory
NARS Kalahari Duo Review

If you saw my Christmas Beauty Presents 2016 post, you will recognise NARS Kalahari Eyeshadow Duo as a new addition to my makeup collection. Over the next few months I'm sure you will see a lot of those products pop up as I plan to review them all, but for now it's all Kalahari talk.

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