Sally Farhat Kassab

HTC creates products more sustainably with Microsoft Cloud

I am a frequent writer for the Microsoft Customer Evidence Studio. Here is just one of my articles.

Microsoft Build 2021 Book of News

I wrote this guide for journalists, focusing on new software to be released at an upcoming conference. It was a massive project consisting of working with many product marketing managers and engineers from many departments across the company, translating tech-y language into everyday speak.

One of my Editor-in-Chief letters

I ran Seattle Bride magazine and led a redesign.

University of Washington Writing Instructor

I taught Comms 359; see description here.

Best Places Northwest

I wrote and edited this 500-page travel guidebook. I also managed more than a dozen writers.

Review of my book

What Is Reggio Emilia Education?

When it's time for children to start their schooling, parents face big decisions almost immediately. Different educational philosophies are available beginning in preschool that will govern curriculum, teaching and testing in the classroom. One that U.S. parents are almost sure to encounter is Reggio Emilia education, an Italian form of preschool that has gained popularity in the U.S.

How Parents Can Navigate a 504 Plan

A 504 plan provides equal access to education for people with disabilities, focusing on accommodations that make it more feasible for students with learning differences to thrive in a traditional classroom. Functionally, what that means is an agreement between parents and a school that creates special conditions for a student.

Mindfulness Activities for Kids

By now, most of us have heard of "mindfulness," the practice of focusing attention on the present moment without any judgment. Many adults practice it through meditation, yoga, walking or simply sitting still. But mindfulness is not just for adults. According to mental health experts, it can also be good for children.

A Prescription for Restlessness

Emergency Guide

Sally as Guest on Local Talk Show

As editor in chief of Seattle Bride, I often was an “expert” commentator in the media.

Sally Kassab and Mark Plotkin founder of Amazon Conservation Team at Skoll World Forum, England

I was a panelist on “Leveraging Communications: Raising Your Profile,” in England at the 2014 Skoll Award for Social Entrepreneurship Convening at the Skoll World Forum. Special guests at the forum that year included Annie Lennox and Sir Richard Branson.

Speaking at bridal expo events

I spoke in front of very large groups of people at bridal expos such as the Seattle Wedding Show when I was editor of Seattle Bride magazine.

PR Professionals Join Renowned Bloggers at Working with Bloggers Panel

I was a panelist at “Working with Bloggers,” a one-day panel moderated by KIRO7's Jenni Hogan.

Feel Good Tips for Stay at Home Moms

Spring baby names: Check out these fresh ideas!

I wrote many, many articles for iVillage then owned by NBC, and many pieces like this one also ran on Today.com. “It's the first day of spring (even if it doesn't exactly feel like it outside) and we're thinking about baby names inspired by the season. If you're expecting right around now, check out these spring baby names.”

National Airline website copywriting

I wrote this page and other pages of the first-ever website for this new airline. So much fun!

Awards Ceremony Booklet, Oxford, England

The event featured Annie Lennox, Muhammad Yunus, and other luminaries.

The 10 most innovative live events companies of 2020

Super proud to get my client at the time, r.Cup, this earned media placement, among many others.

PR quoted expert

I gave advice to PR professionals on secrets of pitching magazines.

Personal Essay

Insight into a sliver of my life.

Skoll | Doing the Unexpected: How One Social Entrepreneur Changed Paths

One year I was the live-blogger at the Skoll World Forum. “Jenny Bowen thought her work was almost done. After 17 years of running OneSky (formerly known as Half the Sky), she had helped transform China's child welfare institutions, and she could ‘see the light at the end of the tunnel.’ We have lots of work left to do, but I can see where it's going.’”

Skoll | 5 Lessons of Hope from a Social Entrepreneur Who was Jailed

Cecilia Flores-Oebanda and some of her children were jailed for four years for fighting against the Marcos regime of the Philippines. (Former President Ferdinand Marcos was removed from power in 1986). Her organization, which helps stop human trafficking in the Philippines, was "strained and challenged" two years ago.

Seattle City Guide

24 Hours in Seattle

Best Spas

I wrote the Seattle section.

RENEWED FAITH FILLS TRI-VALLEY TEMPLES

I was the religion reporter and mostly discovered, then reported on, trends.

Hmong Flower Growers in Full Gloom

This story illustrates my idea-generating talents. It was hailing in July, and I thought about who it would affect the most. Some research and reporting in the field led to this story, which caused someone to donate $10,000 to the farmers.

Seattle Bride magazine redesign

I worked with the magazine's art director to completely redesign the magazine inside and out.

Save Your Skin: At Home Spa Treatments

Sustainable Beauty

Beautiful Healthy Hair

Natural Beauty

Dr Paul Nassif (Co-Host of "Botched" on E!) interview