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Sally Horspool

Content Strategist, Copywriter and Storyteller

Location icon United Kingdom

Hello! Welcome to my portfolio. I have 15+ years of experience in marketing and communications, creating and managing targeted print and digital content/copy for non-profit organisations, the European Institutions and print/online media.

Self-employed/freelance, based in London.


PR and membership campaigns

International Society for Prosthetics and Orthotics (ISPO)
Membership recruitment

Membership recruitment leaflet

International Society for Prosthetics and Orthotics (ISPO)
ISPO Biennium Report 2017-19

Publication to members and stakeholders

International Society for Prosthetics and Orthotics (ISPO)
MovAiD - Movement Assistive Devices

Concept creation, storyboard and script for promotional video about the results of MovAiD (part of EU Horizon 2020 Programme). 13 European companies developed technologies to assist in manufacturing intelligent and highly-personalised kineto-dynamic equipment.

International Society of Nephrology (ISN)
Advancing kidney health world. Together.

Report showcasing the achievements of the International Society of Nephrology (ISN) whose members are dedicated to advancing the state of care for patients with kidney disease.

International Society of Nephrology (ISN)
Improving kidney care worldwide

Report showcasing the efforts of the International Society of Nephrology and highlighting members who care out advocacy, research to education activities as part of the Society's mission of advance the state of kidney care worldwide.

The Lancet
Awareness campaign - kidney disease

Commissioning of monthly articles for year-long awareness campaign that advocates the global impact of kidney disease.

International Society of Nephrology (ISN)
ISN Programs - Education, Training and Research

Reports on a series of educational schemes to help doctors gain more training in nephrology. It tells the story of how doctors at the International Society of Nephrology (ISN) are learning from each other to improve care for patients with kidney disease.

E-newsletters, magazines and blogs

ISN website
Affordable dialysis project gains funding to move forward

An astounding 3.9 million USD has now been raised by a research team at the George Institute for Global Health in Sydney Australia to support the development of a cost-efficient peritoneal dialysis system, giving hope to kidney disease patients desperately in need of treatment in the developing world.

ISN Connect newsletter
United in our vision for the future

With this edition of ISN Connect, I’m delighted to announce that the five strategic priorities of ISN’s new Strategic Plan have been approved by Council and we are working towards a concrete one-year business plan to be developed and communicated during 2018.

ISN Insight newsletter
Welcome to ISN Insight

This week, we have great news from Ghana’s Sister Renal Center partnership with the UK. The Lancet Campaign is ending soon, read all the updates developed so far. Diabetes is the theme of ISN Academy this month so keep reading our featured content and webinars as well as free article links from December’s Hypertension.

International Society of Nephrology (ISN)
ISN News magazine

ISN News is the International Society of Nephrology's quarterly membership magazine. Also printed and distributed as a supplement to Kidney International, the International Society of Nephrology's flagship journal.

COST newsletter
COST Newsletter January 2010

Internal newsletter to members of COST. COST creates scientific networks and enables scientists to collaborate in a wide spectrum of activities in research and technology.

COST newsletter
Unwrapping the Potential of Paper

Some of us use too much of it, others try to recycle it as much as they can. Even in today's paperless society, demands for tissue and office papers continue to rise...

EUREKA News magazine

EUREKA News is published four times a year in English, French, German, Italian and Spanish. EUREKA enables industry, universities and research institutes from 38 member countries and the EU to collaborate in a ‘bottom-up’ approach to developing and exploiting innovative technologies.

COST newsletter
The Safe Side to Surveillance Society

Surveillance systems are blending into the landscapes of European towns and cities without most of us noticing. This is justified by the threat of terrorism, anti-social behaviour...

Advert copy - non-profit organisation

Features and reviews
Food for the soul

The passion of two expat sisters, a new restaurant in Brussels is quietly serving 'smart food' to heal the body, mind and soul. Sally Horspool dines out.

The Bulletin magazine
First person

Willy Knappen, 84, was a member of the Resistance. Now he volunteers at the Institute of War Veterans telling children about his experiences.

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