Sabina-Leah Fernandez

Content Strategist

Location icon Singapore

Born and raised in Singapore, Sabina has lived in Australia, Sri Lanka and Germany and speaks fluent Mandarin. A trained journalist, She has 14 years of experience in print and digital content, and has created content for Facebook, Yahoo, Audi, DBS, and Singtel.
* Under her editorship Asia For Good shot to the number 1 Google search result for 'social enterprise Asia'.
* Her articles go viral. Her most successful piece received 20,000 organic page views overnight.
* Nominated for a PATA Gold Travel Journalism Award for her article 'Burmese Daze'.
* Former lifestyle editor of Her World, Singapore's largest women's magazine.

Portfolio

CONTENT STRATEGY

Yahoo Finance Singapore
Yahoo Portfolios

Led the launch campaign of Yahoo Portfolios in Singapore. Worked closely with developers and product managers to localise copy as well as catch and fix bugs.

DBS Foundation
Asia For Good

Under my editorship AsiaForGood.com became the #1 Google search for 'social enterprise Asia' and went from zero to 1000 subscribers in 10 months.

Vincere Coaching
Equina

Taxonomy, copy, and brand creation for this executive coaching website.

Writing

PRINT & VIDEO

SPH Magazines
Her World Fit & Fab

Project editor of the launch issue of Her World Fit & Fab, an annual by Singapore's largest women's magazine. Created and strategised taxonomy from scratch.