Born and raised in Singapore, Sabina has lived in Australia, Sri Lanka and Germany and speaks fluent Mandarin. A trained journalist, She has 14 years of experience in print and digital content, and has created content for Facebook, Yahoo, Audi, DBS, and Singtel.
* Under her editorship Asia For Good shot to the number 1 Google search result for 'social enterprise Asia'.
* Her articles go viral. Her most successful piece received 20,000 organic page views overnight.
* Nominated for a PATA Gold Travel Journalism Award for her article 'Burmese Daze'.
* Former lifestyle editor of Her World, Singapore's largest women's magazine.
Led the launch campaign of Yahoo Portfolios in Singapore. Worked closely with developers and product managers to localise copy as well as catch and fix bugs.
Under my editorship AsiaForGood.com became the #1 Google search for 'social enterprise Asia' and went from zero to 1000 subscribers in 10 months.
Taxonomy, copy, and brand creation for this executive coaching website.
As lead for the Facebook IQ Olympic Games package which ships in June, I wrote and researched this article, the first in a series leading up to the Olympics Games package.
This Op-Ed went viral, receiving 20,000 organic page views overnight.
As managing editor of this show daily for the World Cities Summit I wrote and contributed to the paper.
PRINT & VIDEO
Project editor of the launch issue of Her World Fit & Fab, an annual by Singapore's largest women's magazine. Created and strategised taxonomy from scratch.
Producer, script-writer and digital amplification of this video.
As deputy editor of this inflight magazine, I was an integral part of the redesign team that involved a complete overhaul of taxonomy, look, and feel.