Rosalyn Kirby

Freelance Copywriter & Editor

United Kingdom

I’m a freelance copywriter and editor with over 10 years’ experience writing for some of the UK’s biggest retailers, luxury fashion houses and tech startups.

After training as a journalist, I took a (slightly) different career path and joined the in-house team at Selfridges and more recently shopping platform Lyst as Copywriting Director. Since taking the leap into the freelancing world, I’ve written for brands big and small, covering everything from Premier League merchandise and women’s footwear, to baby strollers and travel guides for far-flung destinations.

Whether it’s SEO-optimised product copy, headers for PLPs or valuable blog articles you’re after, my goal is to deliver compelling content tailored to your business needs. Aside from being great with words and geeking out over grammar and punctuation, I’m also adept at managing large-scale content projects and developing brand tone of voice, too.


Health and Beauty

What are gourmand scents? - SCENTS Blog

Not too sickly and not too sweet, you'll find the gourmand scents that don't take a really sweet tooth to pull them off right here at The Perfume Shop.

Daily Candid News
Beauty buzzwords you need to know STAT.

When it comes to keeping up with the latest beauty trends, there's so much choice it can be a little overwhelming. Most beauty enthusiasts know about the basic daily essentials, but what about the latest hero ingredients that are promising to do bigger and better things than the last?

The WoW Style
Everything You Need To Know About Retinol

Deemed as skincare's 'secret ingredient', retinol is one of the few ingredients that has been proven to actually work. It's been a buzzword in the beauty industry for a while now, so why are there still so many that are nervous about adding retinol to their skincare routine?

How to Boost a Healthy Diet with Superfoods

Nutrient-rich foods that positively affect health are often given 'superfood' status. These ' superfoods' offer important nutrients that can power-pack your meals and snacks, as well as providing the additional health benefits and energy we need to nourish ourselves. Supercharge your diet with one of these superfoods that are simple to add, yet big on benefits.

The Anti-Ageing Ingredients Your Skincare Routine Needs

With thousands of serums, creams and oils claiming to wage a war on wrinkles, deciding which anti-ageing products to add to your skincare routine can be overwhelming. With so many miracle products, how do you know what to choose?

Health Benefits | Health Benefits of foods and drinks
This food could help lower your risk of prostate cancer

Prostate cancer is the most common cancer to affect men in the UK, and according to the latest study, a certain food may help to reduce the risk. Results suggest that men who consume over 10 portions of tomatoes each week can reduce their risk of developing prostate cancer by around 20 percent.

Selfridges Beauty Product Copy

Product copy written across the Selfridges beauty division for brands that include MAC, Tom Ford, Charlotte Tilbury and Clarins.


Lyst Buying Guides

Large-scale project included sourcing a pool of freelancers to assist in the completion of over 500 buying guides, as well as editing and proofreading the copy.

Dondup Social Media Posts

Content created for Dondup's Instagram to raise brand awareness and increase audience engagement.

Shop New York's Best Pieces At Moda Operandi

From Oscar de la Renta and Rosie Assoulin to Monse and Michael Kors, this edit highlights all the best pieces by NYFW designers you can buy now. We predict you'll want it all.

The Telegraph
Which of this year's Oscar-nominated films has had the biggest influence on our wardrobes?

We've all been raving about the abundance of gorgeous costumes on display in this year's Oscar-nominated films, but has any of it actually impacted on our real life wardrobes? Jackie and La La Land are both frontrunners in the race for Sunday night's prizes, each nominated for the Best Costume award as well as Best Actress for Natalie Portman and Emma Stone's respective performances.

The Best Spring Arrivals To Buy (Before Everything's Sold Out)

Spring's just around the corner, and it's important to start updating your wardrobe now before all the best pieces sell out. To help you with this, we've rounded up the La Garçonne new arrivals you'll want to know about. From Vetements and Jacquemus to Acne and Lemaire, this edit details everything you need for SS17.

This SS17 Trend Is About To Get Big

Stuck on what pant shape to commit to this spring? Hint: they're super long and resolutely roomy. We know a slim leg will never go out of style, but this season the rule is the wider (and longer) the better

FRAME's New Collection Is Exactly What You Need

For SS17, FRAME has nailed everything that's important for your new-season shopping list. We're talking staple T-shirts, denim jackets, bombers and more. Shop our edit and get your must-wear plans in order now.



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Qatar Airways Holidays
Book Your Holiday to Iran with Qatar Airways Holidays

With its striking blue-tiled palaces, fortress-dotted mountains and famously welcoming locals, Iran is one of the most complex, colourful and deeply traditional destinations to visit in the world. Home to some of the most beautiful architecture on the planet, you'll stumble across amazing ancient ruins seemingly at every turn.

The WoW Style
6 Useful Things To Know Before Travelling To Brazil

Whether you're travelling to Brazil to relax on one of the South American country's many stunning beaches, party at the annual carnival or take a selfie in front of Rio de Janeiro's Christ the Redeemer, you'll soon discover it's one of the world's most captivating places.

Toronto Times
5 unmissable places in Brazil

As the largest cou try i South America a d home to over 211 millio people, Brazil offers ple ty of cultural a d sce ic eleme ts for every i trepid traveller. Its Christ the Redeemer statue may be o e of the New Seve Wo ders of the World, but Brazil's allure goes way beyo d this ico [...]

The WoW Style
5 Best Instagram Spots in Mexico

From the jaw-droppingly beautiful coastlines of Tulum and Yucatán Peninsula's beautiful cenotes to Mexico City's historic Catedral Metropolitana, Mexico has plenty of picture-perfect destinations you'll want to see. With Mayan ruins, ancient volcanoes and scenic canyons to visit, and no shortage of tequila along the way, you'll find it easy to capture beautiful images and [...]

The best street food markets in Melbourne

Melbourne is known for its lively multicultural vibe and global food scene, and its street food markets reflect the culinary pit stops you just can't miss out on. Often seen as Australia's foodie capital, there's plenty of local and international foods to experience at the city's many street food markets.


Toronto Times
Everything you need before your baby arrives

Getti g ready to have a baby is a exciti g time, but it's o ly atural to have some worries before (a d after) your little o e arrives. From ervously awaiti g your ultrasou d sca s to keepi g track of your baby's moveme ts, the whole experie ce is ew a d ail-biti gly u predictable.

The best tips for parenting toddlers

Navigating the world of parenting is no easy feat. Raising kids is one of the toughest and most fulfilling jobs in the world, but parenting toddlers through their wilfulness and tantrums can sometimes be challenging. A toddler meltdown can quickly overtake even the best-laid plans and when they're throwing themselves on the ground in howling frustration, remembering these practical parenting tips may come in handy.

Getting Back Into Training After A Long Break

After completing a second hand surgery in September that looks set to render him out of the competition for the rest of the year, Juan Espino's long anticipated MMA comeback after winning season 28 of The Ultimate Fighter will have to wait.

Sports Mockery
Run Of Injuries Continues To Impact the Bulls

The rash of injuries that seems to hit the Chicago Bulls each and every preseason and Training Camp looks set to continue with Wendell Carter Jr. still not recovering from a bruised tailbone. It's not only his latest health problems that has coach Jim Boylen concerned with the second-year center, but he's also worried by [...]

Sports Gossip
Conor McGregor makes highest paid athlete list again - Sports Gossip

He hasn't had a UFC win since his fight with Eddie Alvarez in 2016 and last boxed against Floyd Mayweather in 2017, which may go some way in explaining why Conor McGregor's dropped 17 places in the latest Forbes rich list for the highest paid athletes in the world.
The supplements every MMA athlete should take

Being an MMA athlete involves some of the most demanding training activities you can engage in. Physically and mentally exhausting, training to compete in combat sports means you always need to ensure your body is performing at its absolute optimum.