RF Hartzell

Copywriter, Web Merchandiser, Direct Marketer, Copy Editor, Proofreader

Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.

It's all about:

    Listening to the client

    Translating her ideas and preferences into
    relevant, bite-sized morsels of prose—usually broken out
    with bullets, one-sentence paragraphs, and abundant subheads

    Targeting benefits over features

    Crafting a compelling call to action
    to convert prospects into customers or leads, and

    Finishing on time and within budget

Got a project? Let's talk. My rates are flexible and I'm
happy to work per job or per hour.

Email me at:

Richard at RFHartzell dot com
(please substitute @ for at and .com for dot com)

United States of America

Portfolio

Dobbs & Bishop Fine Cheese (dobbsandbishop.com)

Website Refresh

Responsibilities: rewriting all copy plus meta descriptions; inserting MailChimp HTML code for Email News signup; inserting Wufoo party platter contact form HTML code on Gourmet...

TheCopia.com

eTextbooks Minisite

Responsibilities: Devising e-textbook categories and subcategories; working with publishers to provide top-selling e-textbook lists; selecting and organizing titles; performing...

Barnes & Noble.com

Bookstore Home Page

Responsibilities: selecting promotions, writing all copy, arranging needed art, refreshing and maintaining left nav

Barnes & Noble.com

Rosetta Stone Boutique

Responsibilities: creating and maintaining boutique, writing all copy, arranging needed art, refreshing all titles/prices for monthly promotions

Google Search Engine Marketing

Teachem.com

Make Free Training Videos

Responsibilities: using Google AdWords to research keywords, write ads, budget spend

Blogging

LexisNexis Law Firm Marketing Solutions Blog

HubSpot Salutes Lawyers.com for Facebook Creativity

Responsibilities: all copy

Publicity

PRWeb

Securifi Announces Almond, The World’s First Wireless Router for the Rest of Us

Responsibilities: writing all copy

Video

Securifi's Almond Touch Screen Wireless Router

Promotional Video

Responsibilities: writing script; shooting, voicing, and editing video

Space Advertising

Business Week

Business Week's Guide to the Best Business Schools

Responsibilities: writing all copy; approving design

Editorial Writing

The History of R.R. Bowker

A Perspective on Publishing

Responsibilities: researching and writing all content