Direct Marketing
Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.
It's all about:
♦ Listening to the client
♦ Translating her ideas and preferences into relevant, bite-sized morsels of prose—usually broken outwith bullets, one-sentence paragraphs, and abundant subheads
♦ Targeting benefits over features
♦ Crafting a compelling call to actionto convert prospects into customers or leads, and
♦ Finishing on time and within budget
Got a project? Let's talk. My rates are flexible and I'm happy to work per job or per hour.
Email me at:
Richard at RFHartzell dot com(please substitute @ for at and .com for dot com)
Direct Marketing
Responsibilities: all copy plus 30-day coupon code promotion strategy
Responsibilities: compressed 26 MB MP3 file to 8 MB for successful uploading to (and hosting by) MailChimp; embedded LISTEN NOW button in email for instant playback
Responsibilities: all copy plus formatting and email release via MailChimp
Responsibilities: all copy
Responsibilities: all copy of 8-page brochure for STM-publisher Elsevier's SciVal unit to promote Pure, a research information management tool for science-driven institutions of higher learning
Responsibilities: all copy
Copy Editing & Proofreading
Responsibilities: Edited all English-language copy and revised tagline for clarity
Responsibilities: proofread and edited for accuracy and clarity
Responsibilities: Proofread this 32-page marketing promotion for Elsevier against Elsevier's own style guide.
Responsibilities: Copyedited (against 3-hour deadline) English-language opinion piece by a Greek national writing from Brazil
Social Media
Responsibilities: wrote whimsical and event- and promotion-driven posts for the Facebook page of a popular Mexican-American restaurant in Chino Hills, California
Responsibilities: wrote tweets for Dobbs & Bishop's bid to win a Chase Small Business Grant and to promote Cheese of the Month Club memberships for the 2013 holiday season
Web Merchandising
Responsibilities: rewriting all copy plus meta descriptions; inserting MailChimp HTML code for Email News signup; inserting Wufoo party platter contact form HTML code on Gourmet Party Platters page; adding and editing images
Responsibilities: Devising e-textbook categories and subcategories; working with publishers to provide top-selling e-textbook lists; selecting and organizing titles; performing complete refresh
Responsibilities: selecting promotions, writing all copy, arranging needed art, refreshing and maintaining left nav
Responsibilities: creating and maintaining boutique, writing all copy, arranging needed art, refreshing all titles/prices for monthly promotions
Google Search Engine Marketing
Responsibilities: using Google AdWords to research keywords, write ads, budget spend
Blogging
Responsibilities: all copy
Responsibilities: all copy
Publicity
Responsibilities: writing all copy
Video
Responsibilities: writing script; shooting, voicing, and editing video
Space Advertising
Responsibilities: writing all copy; approving design
Editorial Writing
Responsibilities: researching and writing all content