RF Hartzell

Copywriter, Web Merchandiser, Direct Marketer, Copy Editor, Proofreader

Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.

It's all about:

    Listening to the client

    Translating her ideas and preferences into
    relevant, bite-sized morsels of prose—usually broken out
    with bullets, one-sentence paragraphs, and abundant subheads

    Targeting benefits over features

    Crafting a compelling call to action
    to convert prospects into customers or leads, and

    Finishing on time and within budget

Got a project? Let's talk. My rates are flexible and I'm
happy to work per job or per hour.

Email me at:

Richard at RFHartzell dot com
(please substitute @ for at and .com for dot com)

Portfolio

Promotional Video
Responsibilities: writing script; shooting, voicing, and editing video

Space Advertising

Business Week's Guide to the Best Business Schools
Responsibilities: writing all copy; approving design

Editorial Writing

A Perspective on Publishing
Responsibilities: researching and writing all content

All Copyrights Belong To Their Respective Owners