RF Hartzell

Copywriter, Web Merchandiser, Direct Marketer, Copy Editor, Proofreader

Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.

It's all about:

    Listening to the client

    Translating her ideas and preferences into
    relevant, bite-sized morsels of prose—usually broken out
    with bullets, one-sentence paragraphs, and abundant subheads

    Targeting benefits over features

    Crafting a compelling call to action
    to convert prospects into customers or leads, and

    Finishing on time and within budget

Got a project? Let's talk. My rates are flexible and I'm
happy to work per job or per hour.

Email me at:

Richard at RFHartzell dot com
(please substitute @ for at and .com for dot com)

Portfolio

Catalogs and Direct Marketing

Pure Brochure
Responsibilities: writing all copy for 8-page brochure for STM-publishing giant Elsevier's SciVal unit to promote Pure, its comprehensive research information management tool...
MailChimp Email Supporting MP3 Playback
Responsibilities: compressing 26MB MP3 file to 8MB so it could be successfully uploaded to -- and hosted by -- MailChimp's servers, then embedding LISTEN NOW button in email for...
Thanksgiving Promotion Email
Responsibilities: writing all copy and formatting and sending email via MailChimp
Immunology & Microbiology Catalog
Responsibilities: writing all copy
Pharmacology, Pharmaceutical Science & Toxicology Catalog
Responsibilities: writing all copy
E-Commerce and Communications Self-Mailer
Responsibilities: writing all copy
Cross-Examination: Science and Techniques, Second Edition Email
Responsibilities: writing all copy
Complete Linux Toolkit Offer
Responsibilities: writing all copy

Proofreading & Copy Editing

1stdibs.com Easy to Search Email Proofreading
Responsibilities: Proofreading
Author Marketing & Sales Guide
Responsibilities: Proofreading this 32-page marketing promotion for Elsevier against Elsevier's own style guide.
Elsevier STM Email Proofreading & Copy Editing
Responsibilities: ongoing assignment to correct errors in grammar, syntax, spelling, clarity, consistency, bibliographic data, and fact in Elsevier's textbook, ScienceDirect,...
Opinion Piece for The Guardian Online
Responsibilities: Copyediting (against 3-hour deadline) English-language opinion piece by a Greek national writing from Brazil

Social Media

Las Cascadas Mexican Cuisine & Cantina
Responsibilities: writing whimsical and event- and promotion-driven posts for the Facebook page of a popular Mexican-American restaurant in Chino Hills, California
Dobbs & Bishop Fine Cheese
Responsibilities: writing tweets for Dobbs & Bishop's bid to win a Chase Small Business Grant and to promote Cheese of the Month Club memberships for the 2013 holiday season

Web Merchandising

Website Refresh
Responsibilities: rewriting all copy plus meta descriptions; inserting MailChimp HTML code for Email News signup; inserting Wufoo party platter contact form HTML code on Gourmet...
eTextbooks Minisite
Responsibilities: Devising e-textbook categories and subcategories; working with publishers to provide top-selling e-textbook lists; selecting and organizing titles; performing...
Bookstore Home Page
Responsibilities: selecting promotions, writing all copy, arranging needed art, refreshing and maintaining left nav
Rosetta Stone Boutique
Responsibilities: creating and maintaining boutique, writing all copy, arranging needed art, refreshing all titles/prices for monthly promotions

Google Search Engine Marketing

Make Free Training Videos
Responsibilities: using Google AdWords to research keywords, write ads, budget spend

Blogging

HubSpot Salutes Lawyers.com for Facebook Creativity
Responsibilities: writing all copy
Harry Potter Audiobooks: Team Dale vs. Team Fry
Responsibilities: writing all copy for a blog post that since publication has consistently garnered 300 to 400 pages views per month

Publicity

Securifi Announces Almond, The World’s First Wireless Router for the Rest of Us
Responsibilities: writing all copy

Video


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