RF Hartzell

Copywriter, Web Merchandiser, Direct Marketer, Copy Editor, Proofreader

Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.

It's all about:

    Listening to the client

    Translating her ideas and preferences into
    relevant, bite-sized morsels of prose—usually broken out
    with bullets, one-sentence paragraphs, and abundant subheads

    Targeting benefits over features

    Crafting a compelling call to action
    to convert prospects into customers or leads, and

    Finishing on time and within budget

Got a project? Let's talk. My rates are flexible and I'm
happy to work per job or per hour.

Email me at:

Richard at RFHartzell dot com
(please substitute @ for at and .com for dot com)

United States of America

Portfolio

Direct Marketing

Pagewiz.com

"The New Pagewiz" Email

Responsibilities: all copy plus 30-day coupon code promotion strategy

SeattleHealingHypnotherapy.com

MailChimp Email Supporting MP3 Playback

Responsibilities: compressed 26 MB MP3 file to 8 MB for successful uploading to (and hosting by) MailChimp; embedded LISTEN NOW button in email for instant playback

Dobbs & Bishop Fine Cheese (dobbsandbishop.com)

Thanksgiving Promotion Email

Responsibilities: all copy plus formatting and email release via MailChimp

Elsevier SciVal

Pure Brochure

Responsibilities: all copy of 8-page brochure for STM-publisher Elsevier's SciVal unit to promote Pure, a research information management tool for science-driven institutions of...

Elsevier Science & Technology Books

Immunology & Microbiology Catalog

Responsibilities: all copy

Elsevier Science & Technology Books

Pharmacology, Pharmaceutical Science & Toxicology Catalog

Responsibilities: all copy

LexisNexis

E-Commerce and Communications Self-Mailer

Responsibilities: all copy

Library of Computer & Information Sciences

Complete Linux Toolkit Offer

Responsibilities: all copy

Copy Editing & Proofreading

Dobrykurs

Dobry Kurs (Polish Financial Services Website)

Responsibilities: Edited all English-language copy and revised tagline for clarity

1stdibs (1stdibs.com)

1stdibs.com Easy to Search Email Proofreading

Responsibilities: Proofread

Elsevier STM Email Proofreading & Copy Editing

Responsibilities: proofread and edited for accuracy and clarity

Elsevier Science & Technology Books

Author Marketing & Sales Guide

Responsibilities: Proofread this 32-page marketing promotion for Elsevier against Elsevier's own style guide.

The Guardian

Opinion Piece for The Guardian Online

Responsibilities: Copyedited (against 3-hour deadline) English-language opinion piece by a Greek national writing from Brazil

Social Media

Facebook (facebook.com/LasCascadasChinoHills)

Las Cascadas Mexican Cantina

Responsibilities: wrote whimsical and event- and promotion-driven posts for the Facebook page of a popular Mexican-American restaurant in Chino Hills, California

Twitter (twitter.com/DobbsandBishop)

Dobbs & Bishop Fine Cheese

Responsibilities: wrote tweets for Dobbs & Bishop's bid to win a Chase Small Business Grant and to promote Cheese of the Month Club memberships for the 2013 holiday season

Web Merchandising