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RF Hartzell

Copywriter, Web Merchandiser, Direct Marketer, Copy Editor, Proofreader

Location icon United States of America

Clear, persuasive, economical copy about difficult subjects—
from touch screen wireless routers to immunology monographs to legal references
to foreign language learning software.

It's all about:

♦ Listening to the client

♦ Translating her ideas and preferences into relevant, bite-sized morsels of prose—usually broken outwith bullets, one-sentence paragraphs, and abundant subheads

♦ Targeting benefits over features

♦ Crafting a compelling call to actionto convert prospects into customers or leads, and

♦ Finishing on time and within budget

Got a project? Let's talk. My rates are flexible and I'm happy to work per job or per hour.

Email me at:

Richard at RFHartzell dot com(please substitute @ for at and .com for dot com)


Direct Marketing
MailChimp Email Supporting MP3 Playback

Responsibilities: compressed 26 MB MP3 file to 8 MB for successful uploading to (and hosting by) MailChimp; embedded LISTEN NOW button in email for instant playback

Dobbs & Bishop Fine Cheese (
Thanksgiving Promotion Email

Responsibilities: all copy plus formatting and email release via MailChimp

Elsevier SciVal
Pure Brochure

Responsibilities: all copy of 8-page brochure for STM-publisher Elsevier's SciVal unit to promote Pure, a research information management tool for science-driven institutions of higher learning

Copy Editing & Proofreading

Elsevier Science & Technology Books
Author Marketing & Sales Guide

Responsibilities: Proofread this 32-page marketing promotion for Elsevier against Elsevier's own style guide.

Social Media

Facebook (
Las Cascadas Mexican Cantina

Responsibilities: wrote whimsical and event- and promotion-driven posts for the Facebook page of a popular Mexican-American restaurant in Chino Hills, California

Twitter (
Dobbs & Bishop Fine Cheese

Responsibilities: wrote tweets for Dobbs & Bishop's bid to win a Chase Small Business Grant and to promote Cheese of the Month Club memberships for the 2013 holiday season

Web Merchandising

Dobbs & Bishop Fine Cheese (
Website Refresh

Responsibilities: rewriting all copy plus meta descriptions; inserting MailChimp HTML code for Email News signup; inserting Wufoo party platter contact form HTML code on Gourmet Party Platters page; adding and editing images
eTextbooks Minisite

Responsibilities: Devising e-textbook categories and subcategories; working with publishers to provide top-selling e-textbook lists; selecting and organizing titles; performing complete refresh

Barnes &
Bookstore Home Page

Responsibilities: selecting promotions, writing all copy, arranging needed art, refreshing and maintaining left nav

Barnes &
Rosetta Stone Boutique

Responsibilities: creating and maintaining boutique, writing all copy, arranging needed art, refreshing all titles/prices for monthly promotions

Google Search Engine Marketing




Securifi's Almond Touch Screen Wireless Router
Promotional Video

Responsibilities: writing script; shooting, voicing, and editing video

Space Advertising

Editorial Writing

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