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Rachel Ostafi

ACCOMPLISHED MARKETING LEADER - STRATEGY & TACTICS

A hands-on self-starter, adept at both strategy development and tactical implementation.

15+ years of increasingly responsible digital/online and traditional marketing experience.

Areas of expertise include: B2B Marketing, Demand/Lead Generation, Copywriting, Cross-functional Collaboration, Social Media Marketing, Web and Strategic Analytics, Multi-Channel Campaigns, and Event Marketing.

Portfolio

Web & Digital

Company: Therapy Source
Email - Redesigned Templates

Oversaw a complete redesign of all email templates - incorporated new look/feel, and responsive design.

Company: ICMI (UBM)
Website - Conference

Managed development and wrote copy for several responsively designed B2B conference and symposium websites, between 2008-2013.

Company: ICMI (UBM)
Email Copy and Design

Part of a "Things to Love" campaign promoting B2B event. Wrote copy and directed developer on layout and design. Resulted in a 5.5% increase in average click through rate.

Direct Mail & Print

Company: STA International
Product (Service) Brochure

For freelance client. Took 25 pages of convoluted information and transformed it into an easily digestible format. Also provided layout and design direction.

Company: ICMI (UBM)
Integrated campaign

"Back to where it all began" event campaign. Wrote copy and provided design direction.

Company: ICMI (UBM)
Corporate Brochure

Researched, wrote, and provided design direction.

Company: ICMI (UBM)
Media Kit

Wrote copy and provided layout and design direction to graphic designer.

Company: ICMI (UBM)
Postcard

Mailing to promote online certification program. Wrote copy and oversaw design.

Press Releases I've Written

Therapy Source
09/10/2015
Therapy Source Named One of the Fastest Growing Staffing Firms

Plymouth Meeting, PA - September 4, 2015 - Therapy Source, Inc., the premier national provider of in-person and online therapy staffing services and solutions, has made the Staffing Industry Analyst's Fastest Growing Staffing Firm list for 2015. This is the 3rd year in a row that the company has been included.

Yahoo Finance
08/14/2015
Therapy Source Joins Inc. Magazine's Exclusive List of America's 5000 Fastest-Growing Private...

PLYMOUTH MEETING, Pa., Aug. 14, 2015 /PRNewswire-iReach/ -- For the 8th year in a row, the Inc. Magazine Top 5000 has awarded Therapy Source, Inc. an exclusive ranking on their list of the nation's fastest-growing private companies. Companies such as Yelp, Pandora, Timberland, Dell, Domino's Pizza, LinkedIn, Zillow, and many other well-known organizations gained early exposure as members of the Inc.

FierceTelecom
03/20/2013
ACCE 2013 Site Tour Line-up Revealed

COLORADO SPRINGS, Colo., March 13, 2013 /PRNewswire/ -- The International Customer Management Institute (ICMI), producer of ACCE, the global gathering for the contact center community, has announced the leading organizations that will offer call center tours to event attendees at this upcoming event.

PRWeb
10/10/2012
LiveLOOK Announces Live Chat Solution at ICMI Call Center Demo & Conference 2012

"47% of US consumers prefer to utilize online chat/instant messaging to resolve a customer service issue." American Express 2011 Global Customer Service Barometer LiveLOOK, the leader in co browsing technology for sales and customer service, announced today at the ICMI Call Center Demo & Conference, the launch of its new Live Chat solution.

FierceTelecom
09/19/2012
Teleflora's Contact Center Blooms Through ICMI's Professional Certification

COLORADO SPRINGS, Colo., Sept. 18, 2012 /PRNewswire/ -- Since its humble beginnings as a small "flowers-by-wire" service in 1934, Teleflora has blossomed into the world's largest florist network, with more than 15,000 member shops in the U.S. and Canada and 20,000 affiliates outside North America.

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