Polly Hyatt

Marketing Strategy and Communications Consultant, Writer, and Trainer

Location icon United States

Creative. Conceptual. Strategic. I'm a seasoned communications professional with a passion for words and an appreciation for brilliant design and user-centric information architecture. I bring over 20 years of strategy and copywriting experience spanning varied industries in B2B, B2C, and non-profit sectors.

I'm an expert at analyzing requirements, performing research, and synthesizing information with brand voice to craft clear, compelling messaging across multiple channels for diverse audiences.

Portfolio

Articles and Blog Posts

American Society of Training & Development online journal 2007 and Creative Workplace newsletter 2008
Two Articles for Online Newsletters

"Using Your Web Site to Build Your Brand" provided tips for training professionals on how to create a website and use it to successfully build their brands. "Resolution: A Website that Works" was written for a newsletter that was published by Creative Presentation Resources, Inc.and offered resources, tips, and ideas for building creativity and enhancing training in the workplace. My article was directed to business and training professionals. This article provided tips for training...

Branding

N/A
Biotech Corporation Marketing Brief

Sample is a "scrubbed" copy of a creative brief I developed for a firm seeking to re-brand, update visual identity, and create new marketing materials.

Content Strategy & Management

Digital

Direct Mail

Longform: Cases, Ghostwriting, White Papers

Internal
08/01/2000
TradingCo Product Encyclopedia

Example Showcasing Long-Form Content, Product Naming, Branding, Sales Support: A scrubbed excerpt from a product encyclopedia prepared for sales and customer support personnel representing an international energy marketing and trading company.

website and newsletter
Success Stories for an IT Professional

Short case studies prepared for an IT professional serving consumers and small businesses. These were used in the newsletter and on the company website between 2008 and 2012.

Storytelling

Sales Enablement & Collateral

Individual productions
10/01/2018
Brochures

Four sample brochures, for which I teamed with designers on concept and then did copywriting (three B2B and one B2C)

Support

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