Hi! I'm Pete. A writer of copy, articles, technical, and stories. I have a soft spot for Hearthstone, Magic: The Gathering, strategy RPGs, and fighting games. Content creation is my biggest passion. I have experience in public, private, and non-profit sectors for copywriting, marketing, and PR. I host and produce podcasts and also do some filmmaking.
Creative Copy for Casemates.com's (2016) 1000 Stories Wine Gold Rush Red Blend deal
Director of Photography. National commercial for the “Experience Sonoma Valley” campaign aiming to increase tourism, awareness, and highlight the $2+ Billion Sonoma Valley wine region. Ensured all aspects of content aligned with the “Visit Sonoma Valley” brand, voice, and tone.
Copywriting for Labor Day campaign. 30% open rate. Klaviyo. Shopify.
Technical Writing. Design (InDesign). Graphic Design. Layout.
Copywriting for annual report.
Technical Writing. Co-Authored Case Study. Information gathering, interviewing, presentation of findings, and Instructors Manual.
A thought piece on the Japanese National Super Battle Opera fighting game tournament at the Tokyo Game Show. I attended in person following Mike Ross and Ryan Rameriz as they competed.
I look into my crystal ball regarding content-creation tools and their foreseeable future.
If you read my last post about ripping open 50 packs of freshly minted Road to Uldum goodness, then you know my initial thoughts coming into Standard! But there is only one thing to do after you crack open a new set. Make decks and climb the ranks towards legendary!
Wow. What a set! I just finished opening my 50 pre-order packs, so I figured I should share some of my favorite pulls and initial thoughts thus far. I, like many other Hearthstone fans, followed the slow rollout of cards leading up to this day (August 6th, 2019, year of our Lord.