Pembe Sonmez-Roberts

Communications Professional

Communications professional specializing in TV, radio, blogging, paid social and internal communications. Lover of details, empathy, story telling and consumer-centric strategy.

Portfolio
Sleep Train Foster Kids Website
Sleep Train Foster Kids Homepage

This copy was designed to give site visitors three simple entry points to the site, encouraging engagement, awareness and donations.

Dream Bed B2C Blog
10 Reasons to Love Your Bed This Fall

This post was aimed at linking Dream Bed with the magic of fall, gaining positive brand affinity while inspiring readers to think of their beds as a multi-use sanctuary.

Sleep Train Blog
Sleep Essentials For Your Dorm Room

This post was part of an integrated campaign designed to get parents thinking about their children's back to school sleep needs as they transition to college.

Sleep Train Blog
11 Tips to Transform Your Morning

The marketing team was challenged with launching a consumer-facing blog for Sleep Train. The content was used on social media channels and aimed at boosting brand awareness, inspiring lifestyle changes and educating consumers about the link between health and sleep. This post was geared at helping night owls trying to capture a little morning person magic.

Pizza Supreme Being Website
Chef Page

Pizza Supreme Being is a mobile wood fired pizza caterer in Sacramento. This is the Chef page, aimed at educating visitors about the company's product, process and inspiration.

Sleep Train Email Campaign
2016
Tempur-Breeze Email

Sleep Train launched a new line of premium cooling Tempur-Pedic mattresses. Marketing supported the product launch with an integrated campaign that included email, landing page, TV and radio. This is the email prospects received, generating interest around the new product.

Email
Giving Tuesday Email

This email was sent to our Sleep Train Foster Kids donor listerv to increase awareness about Giving Tuesday and inspire folks to support the Foster Kids program.

Email Campaign
Sleep Train Foster Kids Conversion Email

When Sleep Train was purchased by Mattress Firm in 2014, the Foster Kids program stayed strong, but the name needed to change. This light, positive email was sent to Sleep Train's donor list to tell supporters about the change.