Natalie Cheng

Marketing | Project Management at UTHealth Houston | Orchestra Board Member at Texas Medical Center Orchestra

United States

Organized and motivated marketing professional experienced in digital marketing, social media, content, and project management | Interested in developing creative marketing strategies and campaigns.

Portfolio

Writing Samples

Luminare Inc.
06/02/2021
The Problems with Information Blocking in Healthcare - Luminare Inc.

By: Natalie Cheng What is information blocking in healthcare and why is it hurting health systems? According to HealthIT.gov, information blocking is "a practice by a health IT developer of certified health IT, health information network, health information exchange, or health care provider that, except as required by law or specified by the Secretary of Health and Human Services (HHS) as a reasonable and necessary activity, is likely to interfere with access, exchange, or use of electronic...

Luminare Inc.
02/15/2021
Digitize the COVID-19 Vaccine Management Process - Luminare Inc.

By: Natalie Cheng T he problems that cities and counties have faced in trying to manage the distribution of COVID-19 vaccines has frustrated many people still waiting to get the vaccine. The process demands something that many have had to face since the start of the pand emic back in early 2020: patience.

Ikan
12/13/2016
10 Awesome Shots To Get With An EC1 Gimbal Stabilizer - Ikan

Did you know that you can get a drone shot by using an EC1? The EC1 gimbal stabilizer can also help you get a bunch of different types of shots without a slider, Steadicam, or jib. It can ultimately help you increase the production value on your videos.

ChaiOne
09/08/2015
Why Upstream Oil and Gas Mobile Technology Means Improved Productivity

Imagine an oil and gas field worker using a mobile device to check production levels while working near a well. It's not a common sight to see. However, it will become increasingly common as E&P companies continue to invest in mobile solutions in order to better manage their people and equipment and collect more accurate data.

LinkedIn Pulse
06/26/2014
What Enterprises Should Know From Google I/O 2014

Google recently held its annual developer-focused conference, Google I/O, to announce some updates and news. The conference started the same way as previous years with Google talking about Android's growth over the past year. According to Google's Senior VP, Sundar Pichai, Android now has 1 billion 30-day active users on the platform.

ChaiOne
01/13/2014
What is UX Research and Why Should I Care?

What is user research and why should my organization care? What's the return on investment from research? Often, you'll hear people dismiss the value of research and you may have even asked the same questions before, too. Many think of research as a waste of time and money without realizing how important research can be.

Hypebot
Why Musicians Should Partner With Nonprofits

Cause Marketing has existed for a while now and has been rapidly spreading throughout many U.S. businesses. Besides businesses, many celebrities and musicians have joined in on cause marketing and philanthropy. Most recently, several celebrities including Alicia Keys, Ryan Seacrest, Justin Timberlake, and Usher participated in a digital death campaign...

Media and Publicity

Houston Chronicle
03/15/2021
Houston-based Luminare wants to revolutionize COVID vaccine management software

Vaccination efforts across the country have come under fire for not meeting expectations on how quickly the COVID-19 vaccines could get into people's arms. Sarma Velamuri, a Houston physician who previously worked as a hospitalist at Baylor-St. Luke's Medical Center, saw it coming months ago when Harris County buckled down.

WSJ
01/27/2020
What Do Amazon, Google and Salesforce Have in Common? In-House Music Groups.

SEATTLE-Minutes into a rehearsal of Mozart's overture to "The Magic Flute" one recent evening, Amazon software development engineer Hsing-Hui Hsu waved her arms from the box she stood on. The music inside the fluorescent-lit conference room stopped. "Play it at half of that dynamic, now half of that dynamic, and now half that," she instructed dozens of colleagues sitting behind their music stands.

cinema5D
04/19/2018
Ikan PIVOT 3-Axis Gimbal with 8lbs Payload - Hands On | cinema5D

We've already covered the frshly announced Ikan PIVOT 3-axis gimbal in this article. Now, at NAB 2018 in Las Vegas we had the chance to take a closer look at it. Natalie Cheng from Ikan walked us through this little, yet powerful, gimbal.

TechCrunch
12 picture-perfect gifts for your photographer friends

Welcome to the 2016 TechCrunch Holiday Gift Guide! We'll be rolling out a bunch of guides leading up to Christmas, hopefully making your holiday shopping a little easier. Looking for gifts for others on your list? Check out our full 2016 Gift Guide Hub.

Videos