Nancy Hammond

COPYWRITER

copywriternancy @ gmail.com

Portfolio

Bankers Life

Banner ad (PDF)

This banner ad was created to educate field agents on the Bankers Life rebrand. It was posted on their intranet site.

Bankers Life

E-newsletter (PDF)

This e-newsletter was delivered to Bankers Life agents in the field to educate them on the Undercover Millionaire direct mail campaign.

Walgreens.com

Retail weekly promo email (PDF)

Happy Halloween promo email -- always fun to brainstorm for the holidays!

Walgreens.com

Retail weekly promo email (PDF)

Who doesn't want to smell good?

Walgreens.com

Retail weekly promo email (PDF)

Needed to create a promo for the fall season w/out using the word "fall" because it was being used in another recent email.

Building Industry Association of Michigan

Trade magazine article (PDF)

This magazine is geared to the building trade in Michigan. For this article and others like it, I conducted interviews and wrote all content.

Older brochures, feature stories and fact sheets to show range of work

Gale Cengage Learning, formerly Gale

Poster for public libraries (PDF)

Wrote this poster for public libraries to create awareness that the popular Chilton's auto repair manuals were now available as an online tool.

Gale Cengage Learning, formerly Gale

Fact sheet (PDF)

This was aimed at elementary school principals to show them the benefits of a one-day workshop to help teachers use the Gale digital product, Kids InfoBits, in the classroom.

General Motors

Self-mailer (PDF)

How many ways can you say "$500 bonus cash?" When you live in Detroit (as I did at the time) and work in an agency, you find a way.

Gale Cengage Learning, formerly Gale

Feature article (PDF)

Gale has many e-newsletters that get sent out to librarians across the globe. This is one example of dozens of articles I wrote over a 10-year period.

Creative Concepts

Campbell-Ewald Advertising

Creative concepting #1 (PDF)

CLIENT: United States Postal Service. Our task was to come up with creative ways to advertise via direct mail. The USPS then presented our ideas to the featured companies.

Campbell-Ewald Advertising

Creative concepting #2 (PDF)

Additional concepts for the USPS.

Board Game Development

Western Publishing

Pre-teen girls action game: Dance Party (PDF)

INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.

Parker Brothers games

Adult category game: Commotion (PDF)

INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.

Discovery Toys (and Fundex prior to that)

Pre-school matching game: Too Many Teddies (PDF)

Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.