copywriternancy @ gmail.com
One of my strengths is my ability to understand, translate and communicate complex information in a clear and concise manner that is precisely targeted to the intended audience.
This Travelodge page is one of the many (in the 100s) individual Wyndham Hotels locations I wrote content for as part of a re-branding of their site.
This self-mailer was created to reach out to customers and prospects over 50 years old. We wanted to create a sense of urgency, but to do so as gently as possible.
Wrote content for many, but not all, of the "practice areas." Here is one of them.
Wrote all content for this aerospace and defense conference prospectus for SME.
Wrote 3 feature articles highlighting donors who have been impacted by the disease.
My role at SME was editor/writer for a 16-page tabloid quarterly newsletter for members. I planned the editorial calendar and wrote all content.
I was brought in as an offsite writer to assist the marcom team at Panduit to create new content and meta data for hundreds of web pages for the redesign of their corporate site.
This is a flyer that I wrote for YMCA locations throughout the country to advertise their EnhanceFitness program in their communities.
Created a series of Web pages to promote the Physician Rotational Program at Humana - geared to working doctors.
My internal client at Bankers Life needed a direct mail letter that spoke to the need for long-term care insurance without creating fear—a delicate balance.
Sole writer/content manager for an ADA website created for the owner/dentist to assist them in the running of their office. Created more than 100 articles and related attachments.
Registration brochure for aerospace and defense conference.
Wrote all content for this brochure for the Diabetes Prevention Program. It's currently being used to create awareness of the Y's worksite wellness program.
Superman's got nothing on you. His phone booth is old-school: It doesn't have a polished diamond plate aluminum exterior or an interior shelf with garment hange
My Work Over the Last Few Years
This direct mail letter was part of the same campaign as the self-mailer to the left. Half of the target audience got the letter and half got the self-mailer.
I was part of an integrated team that created this sales promo during Life Insurance Awareness Month. It was aimed at field sales agents and was loaded with fun incentives.
This e-newsletter was sent to Bankers Life insurance agents in the field to educate them on the new branding guidelines.
This banner ad was created to educate field agents on the Bankers Life rebrand. It was posted on their intranet site.
This e-newsletter was delivered to Bankers Life agents in the field to educate them on the Undercover Millionaire direct mail campaign.
Happy Halloween promo email -- always fun to brainstorm for the holidays!
Needed to create a promo for the fall season w/out using the word "fall" because it was being used in another recent email.
This magazine is geared to the building trade in Michigan. For this article and others like it, I conducted interviews and wrote all content.
Older brochures, feature stories and fact sheets to show range of work
Wrote this poster for public libraries to create awareness that the popular Chilton's auto repair manuals were now available as an online tool.
This was aimed at elementary school principals to show them the benefits of a one-day workshop to help teachers use the Gale digital product, Kids InfoBits, in the classroom.
How many ways can you say "$500 bonus cash?" When you live in Detroit (as I did at the time) and work in an agency, you find a way.
Gale has many e-newsletters that get sent out to librarians across the globe. This is one example of dozens of articles I wrote over a 10-year period.
Creative Concepts
CLIENT: United States Postal Service. Our task was to come up with creative ways to advertise via direct mail. The USPS then presented our ideas to the featured companies.
Board Game Development
INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.
INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.
Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.