Nancy Hammond

COPYWRITER

Portfolio

Retail weekly promo email (PDF)
Who doesn't want to smell good?
Retail weekly promo email (PDF)
Needed to create a promo for the fall season w/out using the word "fall" because it was being used in another recent email.
Trade magazine article (PDF)
This magazine is geared to the building trade in Michigan. For this article and others like it, I conducted interviews and wrote all content.

Older brochures, feature stories and fact sheets to show range of work

Poster for public libraries (PDF)
Wrote this poster for public libraries to create awareness that the popular Chilton's auto repair manuals were now available as an online tool.
Fact sheet (PDF)
This was aimed at elementary school principals to show them the benefits of a one-day workshop to help teachers use the Gale digital product, Kids InfoBits, in the classroom.
Self-mailer (PDF)
How many ways can you say "$500 bonus cash?" When you live in Detroit (as I did at the time) and work in an agency, you find a way.
Feature article (PDF)
Gale has many e-newsletters that get sent out to librarians across the globe. This is one example of dozens of articles I wrote over a 10-year period.

Creative Concepts

Creative concepting #1 (PDF)
CLIENT: United States Postal Service. Our task was to come up with creative ways to advertise via direct mail. The USPS then presented our ideas to the featured companies.
Creative concepting #2 (PDF)
Additional concepts for the USPS.

Board Game Development

Pre-teen girls action game: Dance Party (PDF)
INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.
Adult category game: Commotion (PDF)
INVENTOR/CREATOR: Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.
Pre-school matching game: Too Many Teddies (PDF)
Brainstorm initial concepts. Build prototypes from scratch. Lead focus groups. Refine. Test. Refine. Sell.

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