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Public Relations Professional

Location icon United Arab Emirates

A journalist turned PR professional, I have been devising communication strategies for one of the Fortune 100 companies – Panasonic ME as well as coordinating media outreach for Dubai Carbon and Etihad ESCO (both entities under DEWA). I have a knack pitching stories that media would find interesting as well as create content that are covered by regional media. I have organized Press Conferences, Media Roundtables and Q&As for my clients and handled Media relations for them at events such as GITEX, WETEX, BIG5 and CABSAT etc. Additional tasks that I have undertaken include Event Management and Social Media Marketing.

Press Release: Tradearabia
Dubai plans 75pc waste diversion from landfills

Dubai has launched new initiatives including new recycling stations, GPS tracking system, Smart Gate and RFID in a bid to divert 75 per cent of waste from reaching its landfills by 2021.

Press Release:Tradearabia
Dubai Carbon launches sustainability assessment tool

Dubai Carbon Centre of Excellence (DCCE) said it has launched the first sustainability self-assessment tool focused on capital investment markets to streamline portfolio exposure to climate change.

Press Release:Tradearabia
Dubai Carbon launches lifestyle study

Dubai Carbon, a promoter of green-carbon economy, has launched the emirate's first social experiment focused on understanding lifestyle habits of the general public this Ramadan.

Press Release: Etihadesco
Etihad ESCO Signs First Private Sector Service Agreement with Seven Tides International

Etihad Energy Services (Etihad ESCO) has signed its first private sector service agreement with UAE based luxury property developer Seven Tides, it was announced today. As part of this agreement, Etihad ESCO will now develop and tender ESCO activities for 22 properties, that are owned and managed by Seven Tides.

Press Release: Etihadesco
Etihad ESCO's Building Retrofit Programme Saves Energy Worth Over AED 34 Million

Etihad ESCO's retrofit projects have successfully saved 54GHW of energy in 2016, through five major projects, implemented for DEWA, JAFZA, Dubai International Financial Centre (DIFC) and Mohammed Bin Rashid Housing Establishment (MRHE), which equates to AED 34 Million in monetary terms. The energy service provider said that it will be working towards achieving the goals of Demand Side Management Strategy (DSM Strategy) and Dubai Integrated Energy Strategy (DIES), by undertaking a number of...

From Press Release: Saudigazette
Panasonic picks winners of 'YallaRio' campaign

PANASONIC Marketing Middle East and Africa (PMMAF) announced the winners of its one-and-a-half-month #YallaRio Olympic promotion campaign that ended last June 30. Marie Antonette Cubol and Rey John Paul - couple from the UAE, Hossam El Din Mahmoud Mohamed Aly from Oman, and Sami Hasen Mohmad Khader from Jordan are the lucky winners traveling to Rio, selected through the raffle draw and announced on PMMAF's social media.

Press Release: Tradearabia
Panasonic showcases solar panels at MEE

Panasonic Marketing Middle East and Africa (PMMAF) is showcasing its trademark high-efficiency solar solutions at the ongoing Middle East Electricity (MEE) 2017, region's largest power exhibition, in Dubai, UAE.

Arab News
Panasonic's latest meat grinders: 'A definite must have' for ME homes

Panasonic has introduced the latest made in Japan meat grinders, MK-ZJ3500 and MK-ZJ2700 to the regional market, as food preparation takes center stage this festive season. Family kitchens across the region will have to rely on state-of-the-art products, and Panasonic's two versatile meat grinders, pumping out 3500W and 2700W (maximum lock wattage) of grinding power will be a welcome addition to any kitchenette.

Press Release: Sibf
Famous Indian author and philanthropist Sudha Murthy shares teaching tips at SIBF

She is one of India's most celebrated entrepreneurs, Indian author and philanthropist Sudha Murthy yesterday (Thursday) spoke to students and visitors in a session titled “An Evening with Sudha Murthy” at the 34th edition of the Sharjah International Book Fair” taking place at the Expo Centre from 4-14 November.