Smith Granade

Digital Copywriting & Content Strategy

United States

° Editorial professional specializing in digital content creation.

° Past experience working on: websites (up to 100 pages), search engine marketing (SEM) campaign landing pages, and email campaigns.

° Primary experience spans biopharma, healthcare, financial services, higher education, and high-tech; and various verticals and segments in these industries.

° Past B2B & B2C work; B2B experience especially in financial services.

° Quickly finds creative solutions to complex problems. Skilled at turning intricate, technical messaging into plain, digestible language.

° Shrewdly pieces together short-form, headline-driven copy (e.g., in landing pages), as easily as long-form, paragraph-driven content (e.g., in blogs, thought leadership pieces).

° Performs best in deadline-driven, fast-paced environments. Works well in team settings and appreciates feedback from colleagues and supervisors.